Background Of Research Employee Loyalty

Research Project

Table of Contents
Topic: “To analyse influence of employee loyalty on the business growth of hospitality sector.”
A case study on Premier Inn...........................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of research...............................................................................................................1
Statement of research problem....................................................................................................1
Research aim...............................................................................................................................1
Research Objective......................................................................................................................1
Research Questions.....................................................................................................................1
Purpose and scope of research....................................................................................................2
Rationale for selection of topic...................................................................................................2
Research specification.................................................................................................................2
Research Time line......................................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
Concept of employee loyalty......................................................................................................4
Various factors which leads to business growth of Premier Inn.................................................5
Impact of employee loyalty on business performance of Premier Inn........................................5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................6
Research Design..........................................................................................................................6
Research Approach.....................................................................................................................6
Data collection methods..............................................................................................................6
Questionnaire..............................................................................................................................7
Sample size..................................................................................................................................7
CHAPTER 4: DATA FINDINGS, ANALYSIS AND DISCUSSION ........................................11
CHAPTER 5: CONCLUSION, RECOMMENDATIONS AND ANTICIPATED LIMITATIONS
........................................................................................................................................................18
Reflection..................................................................................................................................18
Recommendation.......................................................................................................................18
Conclusion.................................................................................................................................18
Limitation of study....................................................................................................................19

REFERENCES..............................................................................................................................20

Topic: “To analyse influence of employee loyalty on the business growth of hospitality
sector.” A case study on Premier Inn.
CHAPTER 1: INTRODUCTION
Background of research
Employee loyalty refers to a dedication and trustworthiness of staff towards their
organisation. It is helpful for company to increase the overall productivity and quality of
products which facilitates to boost up profits hare of business in market (Kandampully, Zhang
and Bilgihan, 2015). However, it is necessary to motivate employees by different types of
performance appraisals like certificates, bonuses and incentives to gain their loyalty. The present
investigation is based on Premier Inn which provides provides facilities of staying to people
with best rooms, kids friendly and other required services. This study will focus influence of
employee loyalty on growth of overall business of hospitality sector.
Statement of research problem
The impact of employee loyalty in order to achieve growth of business in context of
hospitality industry. It includes to apply effective methods to motivate staff members towards
their work and make them trustworthy for organisation which is favourable to increase
profitability of business.
Research aim
The research aim for the current study is “To analyse influence of employee loyalty on
the business growth of hospitality sector.” A case study on Premier Inn.
Research Objective
 To determine the concept of employee loyalty
 To ascertain various factors which leads to business growth of Premier Inn.
 To evaluate impact of employee loyalty on business performance of Premier Inn.
Research Questions
 What is the concept of employee loyalty
 What are the various factors which leads to business growth of Premier Inn.
 What is the impact of employee loyalty on business performance of Premier Inn.
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Purpose and scope of research
The purpose of this investigation is to analyse the influence of employee loyalty on the
business growth of hospitality sector. It is necessary to understand the importance of employee
loyalty in order to gain profits in business in context of hospitality industry. However, it is
helpful to determine strategies of maintaining trust of of staff towards management which
impacts of their performance positively that is favourable in enhance profitability of organisation
(Al-Refaie, 2015). The scope of research is that opportunity related to employee loyalty will
become well known to be beneficial among hospitality industry to enhance effectiveness of
business.
Rationale for selection of topic
The significance of this study is to analyse the positive impacts of employee loyalty on
growth of business. It will encourage organisations to put efforts for welfare of staff members
which facilitate to gain their loyalty that is beneficial for entire business. However, it will
encourage whose business concerns who did not prefer to provide bonus, incentives and
certificates to employees for providing the same to achieve profits of business (Guchait, Cho and
Meurs, 2015). In addition to this, this study is significant for retaining previous employees with
better growth opportunities which helps to increase overall productivity of an organisation.
Moreover, it will provide support to hospitality industry for attaining mote growth and successful
with the help of boosting up profitability.
Research specification
The present investigation will carrying out in chaptered format which consist several
chapters such as introduction, literature review, research methodology, data analysis and
conclusion & recommendations. Initially, the introduction chapter consist background, statement
of research problem, aim, objectives, questions, purpose & scope of research, rationale and
research specification. However, literature review consist explanation of research questions
including concept of employee loyalty, factors leading business growth and impact of employee
loyalty on business performance of Premier Inn. In addition to this, research methodology
includes research design, research approach, data collection methods, data analysis,
questionnaire and sample size. Moreover, last chapter consist conclusion and recommendations
of whole research.
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Research Time line
Gantt Chart
It refers to a graphical representation which shows beginning and ending of the work
done within the organisation. It is horizontal presentation involves certain task which is going to
conduct during the research (Bresler and Stake, 2017). It help the researcher in order to maintain
time management. Gantt chart guides the researcher to work according to the scheduled time
span.
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Work breakdown structure
The WBS help the researcher to make overall planning and also diving the process in a
simple way, which evaluate to estimate the cost reduction and time management. The
management distribute the work according to the responsibility and capabilities (Ledford and
Gast, 2018). Through work breakdown structure effective and efficient work can be done.
CHAPTER 2: LITERATURE REVIEW
Concept of employee loyalty
Employee loyalty is company is committed to towards the goals and task of the
organisation. According to Hoek, J., (2013) Employee loyalty is one of the important part in the
organisation. In organisation the employer and employees both needs to coordinate with each
other. Company must be connected with employees through communication as it helps in
enhancing cohesiveness in business operations,Basically employees concern begins with the
employers loyalty. To increase the faith towards employees the top management can offer
competitive and fair compensation to the workers for the better result. The fundamental character
of any workers or subordinates is trust for its company (Ružić, 2015). In context to hospitality
industry, employees switch the organisation easily because due to dissatisfaction towards work.
Organisation and big companies pay scales are higher but due to long hour work can demotivate
the employees and can start finding another jobs. Proper training sessions should be given to
workers for higher result. Some of researchers point of view regarding employee loyalty, it can
be measured through performance and active participation of the team members.
Various factors which leads to business growth of Premier Inn
According to Mackay, H., (2014) The biggest challenge for any company is preparing for
future. Management make certain plans and procedures for the development of the organisation.
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The goals are been made but some time it is not so easily to achieve it,At that time top directors
and company shareholders make strategy to overcome the issues to solve the issue. As reference
to hospitality sector the company need to grow higher so that future expectations can be
increased. The Human resource team have identify the issues the company employees and
employers are facing. Service sectors like hotels they need focus on the customer satisfaction
part because for the company customer are the important element to gain success (Erkmen and
Hancer, 2015). The main factors that affect any business is internal and external. External factors
are competitors, when company start involving into the market the rival company is ready with
the service or product to overtake. So the higher productivity can only be increased when rules
and norms of company is flexible, service is growing sector but there are many challenges that
need to overcome by the management. Hotels service and menu planning will affect a lot in
growth market (Xu and Gursoy, 2015). The best service will gain the hearts of the customer but
it is also necessary that consumers are the king of market so for every service sector the producer
or the marketer need to keep in mind about the taste and preferences and demand of consumer.
Employees and employers need to work in team because team work will help gain succes.
Impact of employee loyalty on business performance of Premier Inn
According to Antoncic. B. and Antoncic. J. A; (2011) The performance of the employees
can to be done through performance appraisals and the management need to focus on the
workers participation and dedication towards the work. If the workers are satisfied will provide
higher out and if not will decrease the productivity. So the company main aim or objective
should be that how can the organisation or the management team can full the employees demand.
Top management committee should focus on certain strategies like time of the working hour
should be minimum, labours should be treated rough and tough, maximum wages must be given
to the employees (Alonso-Almeida and et. al., 2018). Training and motivation sessions are the
major part of encouraging the team members of the organisation. In hospitality sector, that is
hospitals, hotels, institutions are capturing the market because industry is growing and marketer
need to focus on the customer satisfaction. If the customers are satisfied with quality and service
of the company ultimate the growth of the sector will increase. Employees need to me encourage
to achieve target which is given by the management teams. Loyalty of the worker plays main
role in the company. The more formal relations of the team (workers, supervisors, subordinates,
coordinators) increases automatic growth of the industry will rise. All its depends on the healthy
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work environment of organisation and effective team leader support and guidelines (Cha, Yi and
Bagozzi, 2016). HR should make time to time performance appraisal for better evaluation of
employees. Internal growth will leads the company to have goodwill in the market.
CHAPTER 3: RESEARCH METHODOLOGY
Research Design
It is a set of pattern which are planned to design the work. The design work is made to
solve the issues which the researcher is facing in the study, which involves certain tools and
techniques to resolve (Flick, 2015). The research is done for a specific purpose.
Research Approach
The research approach is outline or planned format to the problem. There two main parts
of collection of data that is inductive and deductive tools. These both methods help researcher to
work properly with systematic approach. Inductive data collection based on secondary research
work like journals, past interpretation of data by different scientist. Deductive research is called
to be exploring study. In present study, inductive research has been conducted by investigator in
order to attain true outcome for the same.
Data collection methods
In the research work information is need so for that data is been sourced from different ways but
two major source of collection techniques are :-
Primary – When data is collected by the person who is doing the research by itself,
which is been explored for first time. The researcher works on those topic which is main issue
faced by the people or organisation.
Secondary - Data is sourced through various journals and books or author experiences.
The secondary information is collected by other past research work. The tool and techniques
which are used by the researcher are different styles and approaches so the content of the
research can be calculated in different way (Silverman, 2016). Organisation need to use primary
research for collection of data and information as it provide accurate information for given
project. It is also good survey or tool of techniques that researcher use.
In the current research, investigator has used both the primary as well secondary method
of data collection.
Data analysis
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Qualitative - It also helps in providing deep understanding of problems and developing
ideas for arise problems in business (Mackey and Gass, 2015). The qualitative research is one of
the important element which is used to do the work according to the first experience of the
person. The researcher use certain parameter which more important parameter in the research
design.
Quantitative – The quantitative research is done through various researcher which has
used many tools and techniques, so the work of the past experts has given certain
recommendation to resolve the issues when the any survey is done at that time the researcher use
the questionnaire for certain parameters.
In the current study, investigator has used qualitative method of research in order to find
out appropriate results based on human perception.
Questionnaire
The questionnaire can be described as a set of printed or written questions with choices of
answers, devised for the purpose of survey or statistical study. It can be considered as primary
method of data collection in order to conduct research about specific topic in order to gain more
accurate findings respectively.
Sample size
The sampling can be described as process of selecting number of respondents to conduct
overall study for achieving appropriate results. Sampling an be categorized into two categories
such as random and non random sampling having their sub parts as well. The present
investigation will prefer to use random sampling by selecting desired individuals and having
sample size of 30 participants.
Questionnaire
Q 1) Are you aware with the concept of employee loyalty?
a) Yes
b) No
Q 2) According to your thoughts which one is the major factors that leads to business growth of
Premier Inn?
a) Internal factors
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b) External factors
Q 3) Do you think enhancement in employee loyalty will leads to success of Premier Inn?
a) Yes
b) No
Q 4) As per your vision, which one of below stated is main benefit of employee loyalty for
Premier Inn?
a) Quick access to goals and objective of company
b) Increase in satisfaction level of customers
c) Increase sales performance
Q 5) On the basis of your views, how Premier Inn can raise employee loyalty of their company
in effective manner?
a) Hire more referrals
b) Provide effective training to employees
c) Improve culture of company
Q 6) Do you think rise in employee loyalty increases customers satisfaction level too?
a) Yes
b) No
Q 7) Do you think, employee loyalty can be developed by conducting regular based training
sessions at workplace?
a) Yes
b) No
Q 8) Provide recommendation to the management team of Premier Inn through which they can
enhance employee loyalty at workplace in effective manner.
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Questionnaire
Q 1) Are you aware with the concept of employee loyalty? Frequency
a) Yes 26
b) No 4
Q 2) According to your thoughts which one is the major factors that
leads to business growth of Premier Inn?
Frequency
a) Internal factors 18
b) External factors 12
Q 3) Do you think enhancement in employee loyalty will leads to
success of Premier Inn?
Frequency
a) Yes 28
b) No 2
Q 4) As per your vision, which one of below stated is main benefit of
employee loyalty for Premier Inn?
Frequency
a) Quick access to goals and objective of company 10
b) Increase in satisfaction level of customers 10
c) Increase sales performance 10
Q 5) On the basis of your views, how Premier Inn can raise employee
loyalty of their company in effective manner?
Frequency
a) Hire more referrals 12
b) Provide effective training to employees 8
c) Improve culture of company 10
Q 6) Do you think rise in employee loyalty increases customers
satisfaction level too?
Frequency
a) Yes 23
b) No 7
9

Q 7) Do you think, employee loyalty can be developed by conducting
regular based training sessions at workplace?
Frequency
a) Yes 24
b) No 6
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CHAPTER 4: DATA FINDINGS, ANALYSIS AND DISCUSSION
Theme 1: concept of employee loyalty
Q 1) Are you aware with the concept of employee loyalty? Frequency
a) Yes 26
b) No 4
Interpretation: Employee loyalty is seen as the high devotion of employee towards the
success of the company. These employees places their own possible efforts for attaining
organizational goals in effective manner. According to the above described graph, it has been
analyzed that 26 people have said that they are aware about the concept of employee loyalty as
they have read about the same topic earlier on internet. On the other hand, leftover 4 people have
declined to the same questions as they are house oriented people and they have not even worked
in any company so they are not aware about this concept.
11
26
4
a) Yes
b) No

Theme 2: Major factors that leads to business growth of Premier Inn
Q 2) According to your thoughts which one is the major factors
that leads to business growth of Premier Inn?
Frequency
a) Internal factors 18
b) External factors 12
Interpretation: On the basis of above described graph, it has been analyzed that 18
people thinks that internal factors are the only one which leads to business growth of Premier
Inn. This is because, internal factors are highly related to company. Whereas, remaining 12
people have denied for the same statement, this is because according to influence of external
factors brings opportunities for Premier Inn which ultimately increases business growth in quick
manner.
12
18
12
a) Internal factors
b) External factors

Theme 3: Employee loyalty contributes in success of Premier Inn
Q 3) Do you think enhancement in employee loyalty will leads to
success of Premier Inn?
Frequency
a) Yes 28
b) No 2
Interpretation: According to the above described graph, it has been analyzed 28 people
thinks that employee loyalty will lead to success of Premier Inn. This is because, these
respondents thinks that loyal employees work more effectively for the company as they their
efforts for company will grow them also. On the other hand, leftover 2 respondents have denied
to the same statement, this is because they thinks company will only become success with
effective leaders not loyal employees.
13
28
2
a) Yes
b) No

Theme 4: Main benefit of employee loyalty for Premier Inn
Q 4) As per your vision, which one of below stated is main benefit
of employee loyalty for Premier Inn?
Frequency
a) Quick access to goals and objective of company 10
b) Increase in satisfaction level of customers 10
c) Increase sales performance 10
Interpretation: Employee loyalty brings numerous of benefits for the Premier Inn. Some
of them includes increase in satisfaction level of customers, increase sales performance and
quick access to goals and objective of company. On the basis of above described pie chart, it has
been identified that 10 people thinks that main benefit of employee loyalty for Premier Inn is
Quick access to goals and objective of company, because they believes loyal employee is more
focused towards the company aim which makes them work harder. Whereas other 10
respondents believes that Increase in satisfaction level of customers is main benefit. And the
leftover 10 respondents thinks that effective employee loyalty increases sales performance of
company.
14
10
10
10
a) Quick access to goals and
objective of company
b) Increase in satisfaction level
of customers
c) Increase sales performance

Theme 5: Premier Inn can raise employee loyalty of their company in effective manner
Q 5) On the basis of your views, how Premier Inn can raise
employee loyalty of their company in effective manner?
Frequency
a) Hire more referrals 12
b) Provide effective training to employees 8
c) Improve culture of company 10
Interpretation: Every company places numerous of efforts for improving employee
loyalty effectively. Some main steps taken by the company for same are hire more referrals,
provide effective training to employee and improve culture of company. From the above
represented pie graph, it has been identified that 12 people thinks that hiring referrals employees,
8 among them have believes that by providing effective training to employee can contribute in
improvement of employee loyalty. Apart from this, leftover 10 people have said that by
improving organizational culture Premier Inn can easily enhance employee loyalty in effective
manner.
15
12
8
10
a) Hire more referrals
b) Provide effective training to
employees
c) Improve culture of company

Theme 6: employee loyalty increases customers satisfaction level too
Q 6) Do you think rise in employee loyalty increases customers
satisfaction level too?
Frequency
a) Yes 23
b) No 7
Interpretation: It has been seen that satisfy employee work more effectively for the
company which ultimately increases satisfaction level of employees. According to the above
represented graph, it has been analyzed that 23 respondents have said yes to question. These
people thinks that if employee loyalty is high then they will serve customers in effective manner
which increases its satisfaction level. On the other hand, remaining 7 people have denied to the
same statement as do not think that it is true.
16
23
7
a) Yes
b) No

Theme 7: Employee loyalty can be developed by conducting regular based training sessions
at workplace
Q 7) Do you think, employee loyalty can be developed by
conducting regular based training sessions at workplace?
Frequency
a) Yes 24
b) No 6
Interpretation: Training sessions not only improves skills of the employee but it also
develops their relationship with the employer in effective manner. On the basis of above
specified pie graph, it has been identified that 24 people have stated their positive response
towards the question whereas 6 people have denied for the same statement. These 24 people
thinks that with effective conduction of training session employees feels more capable of
performing the work which helps them in attaining their goals and objective in quick manner. As
a result, their loyalty towards the company enhances in more effective manner. On the other
hand, other people thinks that every company provides training to employees but still employees
are leaving the company. Therefore, it does not contribute in employee loyalty.
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24
6
a) Yes
b) No

CHAPTER 5: CONCLUSION, RECOMMENDATIONS AND
ANTICIPATED LIMITATIONS
Reflection
Considering my entire journey of conducting the whole investigation, I have experience
many things about research which can definitely help me in future. I have faced several problems
in context of gathering information from secondary resources because specific data was not
available so it is required to conduct screening of relevant information. However, by whole
experiences is good as it is helpful to boost up my skills & abilities which support me to
conducting other researches in future to gain accurate findings. Moreover, I have face difficulties
to gain views of respondents but they are not bale to provide proper answers to my questions.
Recommendation
Considering overall discussion of research, it has been analysed that employee loyalty
plays an important role to enhance growth of business in hospitality industry. It has been
recommended that selected organisation in hospitality sector that they should conduct
motivational programs for employees in order to enhance factor of loyalty among them (Kumar,
2019). However it will provide support to encourage their dedication which impacts positively
on their performance that is helpful for attaining better profits. Meanwhile, it is suggested to
provide bonuses and incentives to employees for gaining their satisfaction because satisfied
people perform more effectively to gain better productivity of organisation. Moreover, it will
help reduce employee turnover and increase profitability of business along with increase
productivity of entire organisation with better quality of goods & services.
Conclusion
From the above report, it has been concluded that employee loyalty can be described as
factors of dedication and trustworthiness of staff towards their organisation. It includes that
strong employee loyalty to helpful for business to achieve growth success in market. However,
staff increase their regular productivity and conduct tasks accurately which improve quality of
products which facilitates to boot up goodwill of brand in market. Meanwhile, it involves
external factors like competitive firms and internal element like policies of organisations which
impacts on growth of the company. In addition to this, satisfied workers are responsible for
leading growth and success by the company because by business can survive in market through
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efforts of employees. It consist training and motivation sessions are required to conducted for
encouraging the team members of the organisation which impacts positively on profits of
business. Moreover, it will use qualitative method and inductive approach of research to conduct
entire investigation for achieving desired findings.
Limitation of study
The current study has been completed on the basis of questionnaire in which information
is gathered from 30 respondents in order to collect relevant information on the same. The main
limitation of the current study relies upon questionnaire as it contain close ended questions which
does not even give option to individual reflect their own perspective. In order to overcome this
issue, it can be said that investigator can use interview method in future for the making the
investigation more informative and reliable.
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