Challenges and Mitigation Strategies for Real Republic in 2020 Elections

Running head: RESEARCH ENQUIRY
RESEARCH ENQUIRY
Name of the student
Name of the university
Author note

RESEARCH ENQUIRY1
1. Executive summary
The research aimed at examining the different challenges that might be encountered by the Real
Republic with the approaching elections of 2020. The different issues relating to the lack of
suitable brand identity, perception of the target audience and lack of integrated marketing
communication approaches were identified as a part of the approach. The different aspects of
change that are undertaken by the organization aimed at maintaining the efficiency of the
operations while operating in diverse organizational units. The research delineated the different
marketing communication methodologies that might be undertaken by Real Republic with the
aim of mitigating the challenges that are being encountered by the same. The literature review of
the research delineated the different ethical issues that might be faced by the organization while
targeting and segmenting the audience. The methodologies that are being assessed in the research
aimed at developing the activities of the concerned organization related to brand awareness and
community engagement. The development of ethical frameworks and the suitable
communication and branding operations aimed at enhancing the position of the concerned
organization in Australia. Therefore, the research aimed at identifying the different challenges
that might be faced by the Real Republic and the manner in which the same is mitigated through
the improved marketing management operations.
2. Methodology
2.1 Objectives
The research was undertaken with the objective of identifying the major issues that are
being encountered by Real Republic and the manner in which the issues might be mitigated by