This research paper examines the challenges faced by Real Republic in the 2020 elections and suggests mitigation strategies through improved marketing management operations. The paper identifies issues related to brand identity, perception of the target audience, and lack of integrated marketing communication approaches. The research also discusses ethical issues related to targeting and segmenting the audience and suggests methodologies for developing brand awareness and community engagement. The paper concludes that the development of ethical frameworks and suitable communication and branding operations can enhance the position of the concerned organization in Australia.