Ethical Consumerism as Business Sustainability

Running head: RESEARCH ENQUIRY
RESEARCH ENQUIRY
Name of the student
Name of the university
Author note

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Topic: Ethical consumerism as business sustainability
1.Introduction
1.1Research aim
The aim of undertaking the research will be to develop a coherent understanding of the
dependence of business sustainability on the approaches of ethical consumerism.
1.2Research objectives
The objectives for undertaking the research will be:
 To develop a suitable understanding of the concept of ethical consumerism
 To examine the dependence of business sustainability on the aspects of ethical
consumerism
 To examine the correlation between ethical consumerism and the sustainability in the
case of ShopHere
 To suggest recommended activities with the objective of enhancing the performance of
the organization while adhering to the needs of ethical consumerism
1.3Research questions
The research questions that will be considered for the study will be:
 What is the concept of ethical consumerism?
 How is business sustainability dependent on the aspects of ethical consumerism?
 How is ethical consumerism related to sustainability in the case of ShopHere?
 What are the recommended activities that might be undertaken by the organization with
the objective of enhancing the performance of the same while adhering to the needs of
ethical consumerism?

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2.Literature review
2.1Description of search process
The search process that will be initiated while improving the research study will be based
on the suitable identification of the research topic and the delineation of the basic variables. The
search process will be initiated through the utilization of the AAOCC criteria, which will support
in continuing with the accuracy and reliability of the literature that will be assessed for
supporting the study. The different steps that would be considered by the researcher while
searching the web articles and journals while retrieving information for the study will be
enumerated in this section of the study.
The articles will be retrieved from ProQuest library, which is available at
https://www.proquest.com/.
The keywords that will be utilized while searching the articles online will be:
 Ethical consumerism
 Business strategies
 Business sustainability
Accuracy and Authority of Web Documents
The assessment of the authenticity of the website will be based on the qualification of the author
and the authenticity of the URL that is being attached to the document. The verifiability of the
information would also support in retrieving information from the reliable and authentic sources.
Objectivity of Web Documents

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The objectives of improving the paper would be assessed for ensuring the efficiency of the
research study through avoidance of biased argumentation. Biased argumentation on ethical
consumerism might affect the quality of the current research. Therefore, the researcher will
examine the content that is being presented and the intended audience for the same. The
evaluation of the facts and information that are being presented in the study will support the
researcher in guiding the study towards a coherent understanding of the needs of ethical
consumerism for sustenance of businesses.
Currency of Web Documents
The evaluation of the online articles based on the last published date would support the
researcher in ensuring the current research might be initiated through exclusion of outdated
study. Exclusion of outdated concepts and models of sustainability would support the researcher
in continuing with the efficiency of the research study while adhering to the needs of guiding the
research towards an unbiased outcome. Therefore, the researcher will examine the publishing
date of the articles before considering the same for the study. It will support the same in
continuing with the efficiency of the current study while examining the impact of ethical
consumerism on the sustainability of the organizations.
Coverage of Web Documents
The evaluation of the coverage of the research study will support in maximizing the rate of
influence of the views and models that are made in the searched articles on the current study.
The wider coverage area of the research articles would ensure the quality of the current research
through the enumeration of broader concepts of sustenance and thereby narrow the study towards
understanding the influence of ethical consumerism and its impact on organizational sustenance.