Impact of Hotel Industry Strategies on Social and Cultural Development of Communities in Canada

Running head: RESEARCH ENQUIRY
RESEARCH ENQUIRY
Name of the student
Name of the university
Author note

RESEARCH ENQUIRY1
Table of Contents
Research Problem and Research Objectives....................................................................................2
Research Design..............................................................................................................................3
Data Collection Methods.................................................................................................................4
Qualtrics Survey explanation...........................................................................................................5
Sample Selection.............................................................................................................................5
Ethical Considerations.....................................................................................................................6
Data Analysis Techniques...............................................................................................................6
Reference List..................................................................................................................................8
Appendix........................................................................................................................................10

RESEARCH ENQUIRY2
Topic: Impact of strategies made by the hotel industry in Canada on the cultural and social
development of the communities
Research Problem and Research Objectives
The fast paced growth of the hospitality industry in the different parts of the world has
significantly contributed to the development of the social and cultural situation of the host
communities. Sloan, Legrand and Simons-Kaufmann (2014) stated that development of diverse
range of hospitality services has enhanced the rate of tourism activities in the different regions.
Tourists contribute to the economy of the host nation and thereby enhances the development of
the local communities. On the other hand, Rasoolimanesh et al. (2015) opined that the more than
80% of the income that is being generated through the tourism activities are utilized by the
airlines, hotels and other amenity providers while a very few percentage of the money is spent
for the development of the local communities and the businesses. It has affected the growth and
development of the local communities and businessmen in enhancing the rate of growth and
expansion of the ventures.
On the other hand, Kim et al. (2015) opined that the different modifications that are
undertaken by the hospitality industry helped in improving the social, economic and cultural
aspects of the communities. In this relation, the growth of the tourism industry in Canada
contributes around 2% to the GDP of the nation while providing a huge scope of employment to
around 1.7 million people (Sigala 2017). However, Jones, Hillier and Comfort (2014) argued
that the growing tourism activities in Canada has created an excessive pressure on the indigenous
cultures present in Canada. The development of the different hospitality practices in Canada has
affected the cultural and social needs of the indigenous communities.

RESEARCH ENQUIRY3
The research objectives for the study will be:
 To delineate the issues that are being faced by the local communities in Australia relating
to social and cultural aspects
 To examine the strategies that are being currently commenced by the hotel managers in
Canada for mitigating the concerns that are being faced by the communities
 To suggest recommended strategies to the managers of the hotels with the aim of
enhancing the CSR activities for mitigating the concerns that are being faced by the local
communities
Research Design
The current research will be undertaken through the application of the Positivism
philosophy, which will assist in enriching the study through the enumeration of different
scientific theories and models related to management strategies that might be undertaken by the
hotels with the aim of developing the social and cultural assist of the communities (Koens and
Thomas 2015). The delineation of the different management strategies assist an organization in
developing the potentials of the same while operating in different markets.
The research will be conducted through the implementation of the deductive approach
which will assist the same in retrieving different information from a diverse range of sources.
The delineation of the management strategies that might be commenced by the hotels in Canada
would be based on the examination of the different urgencies that are encountered by the same.
Deducing relevant and reliable information on the different aspects of the CSR activities that are
undertaken by the hotels would assist in enhancing the research study and guiding the same
towards the unbiased outcome (Benavides-Velasco, Quintana-García and Marchante-Lara