[Corporate Social Responsibility of Apple Inc.]

The assignment aims to establish the level of Corporate Social Responsibility inherent at Apple Inc. with respect to the environment and the company workers. It also seeks to critically quantify Apple's CSR activities in terms of time and resources, determine its ranking globally, assess the impact on its bottom line through public image perception, and provide recommendations for improvement.

RESEARCH ETHICS AND INTEGRITY
RISK ASSESSMENT FORM
FORM A
For all undergraduate Dissertations and Research Projects
Please fill in this form, then SAVE IT AS A PDF and submit as instructed by your supervisor
with your project proposal
Your name: (first (last)
Student number: Your email address:

PROJECT DESCRIPTON
Please answer the following questions:
1. Do you intend to involve human participants in the conduct of your research? If no,
please skip questions 2 & 3.
Yes
2. Does your research involve vulnerable adults or under-18s?
No
3. Could your research potentially expose you, anyone assisting you, or participants to
emotional harm?
No
4. Will your research involve travelling to geo-politically unstable regions/countries (e.g.
areas affected by war, civil unrest, natural disasters, or listed as unadvisable to travel
by the UK government?
No
5. Will your research involve access to security-sensitive material? If yes, you must
include a data management statement.
No
This proposal must be completed with the assistance of your supervisor. You can
change the size of the boxes (below) by typing or deleting as necessary.
It is very important to convey with clarity:
• Your research questions/the problem/the theme or topic you are investigating (what
you are proposing to do and to find out or to create)
• The methodology or technical approach (for projects comprising in whole or in part the
creation of an artefact) you will adopt – methods, number of participants, who the
participants (if any) will be, survey instruments used technology and equipment
employed etc.; and what questions you are planning to ask your respondents (if
applicable); how you will deal with technical challenges.

Title of project Corporate Social Responsibility of Apple Inc
Name of _Sakaria Mohamud ___Email:[e-mail]
Name of supervisor _Brenda Theodore-Marks Date:__7/1/2019
WHERE APPROPRIATE TO YOUR CHOSEN TOPIC/RESEARCH: YES NO N/A
1 Will you describe in writing the main procedures to participants in
advance, so that they are informed about what to expect? A copy of
this must be attached to this application
YES
2 Will you tell participants that their participation is voluntary? YES
3 Will you obtain written consent for participation and include within this
that they have a right to withdraw at any point? A copy of this must
be attached to this application
N/A
4 If the research is observational, will you ask participants for their
consent to being observed?
YES
5 With questionnaires, will you give participants the option of omitting
questions they do not want to answer?
N/A
6 Will you tell participants that their data will be treated with full
confidentiality and that, if published, it will not be identifiable as
theirs? This should be evidenced in the consent form and with a
signed copy of UWL’s data management form, attached to this
application.
YES
7 Will you debrief participants at the end of their participation (i.e. give
them a brief explanation of the study)? A copy of this must be
attached to this application
YES
If you have ticked No to any of Q1-7, but have ticked box A overleaf, please give an explanation on
a separate sheet.
[Note: N/A = not applicable]
YES NO N/A
8 Will your project involve deliberately misleading participants in any
way?
No
9 Is there any realistic risk of any participants experiencing either
physical or psychological distress or discomfort? If Yes, give details
on a separate sheet and state what you will tell them to do if they
No

should experience any problems (e.g. who they can contact for help).
If you have ticked Yes to 8 or 9, you should normally tick box B overleaf; if not, please give a full
explanation on a separate sheet
YES NO N/A
10 Does your project involve work with animals? If yes, please tick
box B overleaf.
No
11 Do participants fall into any of
the following vulnerable
groups? If they do, please and
tick box B overleaf.
Note that you may also need
to obtain satisfactory DBS
clearance (or equivalent for
overseas students).
Schoolchildren (under 18 years of
age)
No
People with learning or
communication difficulties
No
Patients No
People in custody No
People engaged in illegal
activities (e.g. drug-taking)
NO
Any other groups who could be
reasonably argued as
representing any form of
vulnerability – please specify
No
12 Will you be accessing materials which may be considered security-
sensitive under the Counter Terrorism Act (2015)?
No
There is an obligation on the researcher to bring to the attention of the School Ethics Panel any issues
with ethical implications not clearly covered by the above checklist.
PLEASE TICK EITHER BOX A OR BOX B BELOW AND PROVIDE THE DETAILS REQUIRED IN
SUPPORT OF YOUR APPLICATION. THEN SIGN THE FORM.
Please tick
A. I consider that this project has no significant ethical implications to be brought
before the School Ethics Panel.
YES
B. I consider that this project may have ethical implications that should be brought
before the School Ethics Panel, and/or it will be carried out with children or other
vulnerable populations.
I have received guidance on ethical research practices relevant to my subject as part of my
preparation for this module.
Signed __Sakaria Mohamud Print Name Sakaria Mohamud Date 7/1/2019
(UG Researcher(s))

Signed ___________________________ Print Name ______________________ Date _______________
(Supervisor)

Introduction to the research
Background to research topic area (with references where applicable). 200 words approx. Include
Aims and Hypothesis, Research Question(s) of the dissertation/project or an outline of the
aims and the context of the creative artefact (where the project is a creative artefact)
Background
Corporate social responsibility (CSR) is an important aspect of the corporate
scene in the 21st century. It underlines a company’s overall attitude toward the
society that enables its existence. Corporate social responsibility is an
important tool when it comes assessing whether a company is oriented to
profit maximization or an all-round approach. Since the late 20th century,
companies started developing corporate goals with 3 pillars in mind: profit,
planet, and people. The profit maximization aspect is aimed at satisfying the
investors without whom the company would not exist. The profit factor was
also considered to be beneficial to the government due to revenue generation
through taxes.
Aim and Objectives
Aim
“To establish the level of Corporate Social Responsibility inherent at Apple Inc.
with respect to the environment and the company workers”.
Objectives
 To critically quantify Apple’s CSR activities in terms of time and resources
 To critically establish Apple’s ranking when it comes to CSR activities across
the world
 To critically determine whether Apple’s CSR activity has affected the
company’s bottom line through public image perception To provide recommendation on improving the CSR activities of Apple Inc.
Research Questions
1. What are the CSR activities of Apple Inc. in terms of time and resources?
2. What is the ranking of Apple Inc. CSR activities?
3. How CSR activities of Apple Inc. is affecting the bottom line of company
through public image perception?
4. What are the recommendation to improve CSR activities of Apple Inc.?

5. What is the CSR level of Apple Inc. as a smartphone company operating in
the electronics industry?

Method
Outline all methodological issues - e.g. Design, participants, questionnaires, tests,
method of data collection. Who are you working with? How? What Measures? What
interventions/manipulations? What controls? If your research entails exclusively the
consultation of published documents, books, articles or other work in the public domain
please state this under the heading ‘materials’. In the case of creative artefacts please
use relevant sections of your dissertation/project proposal to place in the section below to
which they most closely pertain.
Students and supervisors may also find it helpful to cross-refer to the Health and Safety
clearance documents for any level 6 research projects which need to be completed by
students in certain fields. Sections completed by students for the latter forms may be
suitable to be repeated below.
Research design or schedule (for creative artefacts)
Research Design
In this present research, scholar has used descriptive research
design where researcher has described the whole situation of the
research study in depth. Thus, with the help of descriptive research
design, scholar has effectively and efficiently established the level of
Corporate Social Responsibility inherent at Apple Inc. with respect to
the environment and the company workers.
Participants (where applicable)
The entire study is based on the secondary data as scholar has
collected the data from other valid sources. Researcher has decided to
collect the data from secondary sources because it is time and money
saving method as in conducting questionnaire and interview it takes
too much time and resources to gathered the information.
Materials (to include locations and objects/resources)
In collecting data form secondary sources, it becomes easy for the
researcher to collect huge amount of information like statically bases,
government reports, experts articles and many others.
Procedure or details of technical aspects of creative production
The area of information is very broad in secondary data. Thus, with the
help of secondary data, scholar has effectively and efficiently
established the level of Corporate Social Responsibility inherent at
Apple Inc. with respect to the environment and the company workers.

Analysis
Please complete this section only if your project requires written analysis to be submitted
as the assessment or as part of it. If the project you are undertaking comprises a creative
artefact such as a film or body of photographic work please type ‘Not applicable’ in this
box
CLEARLY describe the method of analysis you are going to use. Is it qualitative or
quantitative?
Data analysis is done after the collection of all the information
collected form the selected sources. This is also a very important
section of the research methodology as without the analysis of data,
the information collected is senseless or meaningless. It refers to the
process of inspecting, cleansing, transforming as well as modelling of
data with the purpose of finding useful information, informing
conclusion along with supporting decision making.
In qualitative analysis, scholar investigates using focus groups,
interviews, questionnaire, survey etc. analysis of data is going to
discover common practice within the responses as well as critically
examining them to effectively attain the aims and objectives of the
study.
This present dissertation is based on secondary research. Thus,
scholar has used Descriptive Regression and Analytical tool for
conducting SPSS. The coverage of SPSS in term of statistical routines
and formulas are very broad and through other programmes, data files
can be improved.