The Impact of Corporate Strategy on Sales and Profitability : H&M Case Study
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Added on 2020-10-23
The Impact of Corporate Strategy on Sales and Profitability : H&M Case Study
Added on 2020-10-23
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.Research Ethics Panel Application formFor additional guidance, please refer to the Ethics organisation on Blackboard, the UniversityResearch Ethics Policy and the Code of Good Research Practice available on the Bucks website https://bucks.ac.uk/about-us/governance-and-policies/policiesSection 1: Researcher details1.1 Contact details of researcherTitleMrsForenameNadiaSurnameDanuSchool: Bucks New UniversityStatus:EmployeePostgraduateResearchPostgraduateTaughtUndergraduate1.2 Co-applicants (please include everyone who will be involved in the research project, including research assistants)NamePost heldOrganisationSection 2: Project detailsMarch 2016
2.1 Project title and timescaleEthical approval is only valid for the time period specified on your application. Extension of period will require further approval. Title.“The impact of corporate strategy on sales and profitability.” A casestudy on Hennes & Mauritz AB.Proposed start date:03/03/19Proposed end date: (of data collection)09/07/192.2 Costs and fundingPlease indicate the total costs and source of funding (if applicable):Total cost of conducting this research is £450. There are different sources from whichfunds are raised such as personal savings of researcher. Family and friends,overdraft facility from bank. 2.3 Brief project descriptionPlease summarise your proposal in non-scientific language, using words and terms that can be easily understood. Your summary must include a clear statement of the purpose ofyour research, how it will build on existing evidence where available, and its intended benefits. You must also describe how the research will be conducted and how people will be involved. Lay people may review this form. (Max 300 words)This research is conducted in order to understand impact of corporate strategy onorganisational growth and development. These days, corporate strategy is important incurrent market, so it is important to understand changes in better and relevant manner.Purpose of this research is to understand role and impact of corporate strategy onbusiness operations. This research helps to understand different aspects which has to beconsidered by managers in order to get success in industry. This investigation assistreader to understand role of different parties in collecting information. Information iscollected in this investigation through online sources, books, journals and from employeesof association to know their experience regarding corporate strategy. Benefits of thisresearch is to understand changes in corporate policies in current market. Information iscollected from people through their consent. They are aware bout reason of conductinginvestigation. Section 3: Research Design3.1 Research designMarch 2016
Describe and justify the methodology (eg qualitative, quantitative, mixed methods) and methods (eg interviews, focus groups, quantitative experiment, observations) you intend to use. Include details of and reasons for your sample selection and size to enable robust outcomes.Pragmatist philosophy is used in this investigation because this makes clear about differentaspects and way in which while investigation will be done. Deductive approach is used inthis research because this focus on relevant and important aspects. While conducting thisresearch, there is use of qualitative method for conducting research. This research makeseasy to understand and present information in correct and appropriate manner. Informationis collected through primary as well as secondary sources. Secondary source is collectthrough online mode, books, journals, etc. While primary information is collected from 30stakeholders of organisation. Questionnaire is used to collect primary information. Randomsampling is used to select candidates, so there are equal possibilities of being selected foranalysing their views. 3.2 Ethical implicationsBriefly outline any ethical implications of your research and how you propose to minimise these risks.While conducting this research, there is ethical implication of lack of carefulness of teammates. Team mates are not careful regarding conducting research and proper storage ofinformation and data. There is lack of responsible monitoring which affects working style inbetter and relevant manner. In order to deal with this issue, researcher makes some strategy such sharing of achievedtask weekly, so this makes other individuals aware about progress rate and in case of anyissue in working style, then they are able to rectify it. Information is stored and share amongteam mates through mails, Whatsapp, etc. This also assist in monitoring research activities. 3.3 Risks to research teamBriefly outline any risks of physical or mental harm to those conducting the research and how you propose to minimise these risks. A risk assessment should be attached for any research due to take place outside of the UK or where a researcher is placed in a potentiallyvulnerable situation. There is no physical harm while conducting this research. But when information is collectedfrom candidates, then there are some respondents, who misbehave with respondents. Thisaffects teammates emotionally and this motivates them. In order to deal with it, researchermotivates individuals to change accent of asking questions and if respondents is rude, thenswitch to other candidate. 3.4 DisseminationPlease state how you intend to disseminate research findings. Include details of any Intellectual Property or security issues and whether dissemination is local or national. March 2016
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