TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 TASK 2............................................................................................................................................1 2.1 Match resources efficiently to the research questions or hypothesis...............................1 2.2 Research methodology.....................................................................................................1 2.3 Recording and collecting data..........................................................................................3 TASK 3............................................................................................................................................5 3.1 Appropriate research evaluation techniques.....................................................................5 3.2 Data interpretation and analysis.......................................................................................5 3.3 Recommendations..........................................................................................................13 TASK 4..........................................................................................................................................14 4.1.........................................................................................................................................14 CONCLUSION..............................................................................................................................14 REFERENCES..............................................................................................................................15
INTRODUCTION Digital technology is important for businesses in today's world that process, strategies, operations and other factors associated with firm needs to be faster to compete others in the market. In this project, resources requires to researcher, research methodology for justification of research and questionnaire is involved. Further, appropriate research evaluation techniques, data interpretation and analysis as well as recommendations are provided at the end of report. TASK 2 2.1Match resources efficiently to the research questions or hypothesis Resources There are some resources used by researcher in order to make successful examination of study and to conduct research effectively. Respondents are required to collect the data. Books and journals are also needed to collect the information (Alam and Imran, 2015). In addition to this, paper and pen is also required for noting critical points during the research. Further, money and time are also important for the successful completion of study. 2.2 Research methodology It can be said that research methodology has an important role in conducting research. The process or technique includes analysis, procedures and selection of appropriate information for the topic. Research design:Research design is a choice between qualitative and quantitative methods of research. Conclusive and exploratory are two forms of research designs. Exploratory research design aims to generate insight information about solution. Apart from this, conclusive considers insight of course of action (VanPatten and Williams, 2014). For the present case study, descriptive research design is used by researcher to focus on causal relationship. Research Philosophy:Positivism and interpretivism are two types of research philosophies. Philosophy is important for research as it helps to make hypothesis for the study. Researcher use interpretivism philosophy for the present case study of identifying influence of technology in travel and tourism sector for Romanian travellers (Anney, 2014). This helps to collect the relevant information. Research approach:Research approach is a description of investigation that helps to bring creative performances and facts. Deductive and inductive are two approaches available for 1
researcher in order to promote desired results. In addition, inductive approach is used to generate new theory and deductive is to test the theory. For the present case study, researcher used deductive approach associated with quantitative and qualitative research. The approach is useful as it helps to test hypothesis to explore emerging area. Deductive approach is also crucial to begin with new ideas and open mind to generate testing on theory. Research technique:Qualitative and quantitative are two techniques to consider the present research effectively. In this section, quantitative technique is based on simulation approach to considerfutureconditionsandbuildings(ClarkeandFujimura,2014).Apartfromthis, qualitative technique or information is based on the attitude of subjective assessment, behaviour and opinion. Data generation with qualitative form is included in research as it is beneficial to measure effective results at the workplace. In addition to this, survey is also considered in this process to develop appropriate findings. This helps to focus on growth with data analysis and also to measure simulation that helps to understand the future conditions. Data collection:There are two methods of collecting data and information regarding research such as primary and secondary data collection. Both methods are important that it helps to focus onrelevantworkperformancewithinbusiness.Primarydatacollectionmethodincludes questionnaire, interview, observation and schedule. Apart from this, secondary data is collected from various sources such as publications, articles, books, journals, newspapers and magazines (Tracy and Redden, 2015). For the present case study of identifying influence of technology in travel and tourism sector for Romanian travellers, researcher used primary data collection method with survey which is conducted on the basis of questionnaire design. Data analysis:After collecting data, researcher focus on analysis of process. Therefore, this section includes analysis of appropriate information and data in which coding, editing, tabulation and classification are involved. This helps to develop significant advantages. Data analysis is a process which helps to evaluate and measure information in order to find appropriate data to conduct research. This includes different elements that helps to analyse procedures such as multi variance, descriptive and correlation analysis etc. for the present case study, researcher used descriptive method of analysis to make research effective (O'Brien and Pipkin, 2017). Sampling:Probability and non-probability are two methods of sampling in which random which refers to probability sampling consider different methods such as systematic, sequential and multi-stage. Beside this, non-probability method consist with quota, purposive and convenience 2
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sampling method effectively. For the present case study of identifying influence of technology in travel and tourism sector for Romanian travellers, researcher used probability sampling method to analyse data from participants such as stratified sampling. It is important that the research is based on travelling sector and analysis must be on the basis of grouped views. 20 employees of the Thomas Cook are selected for the process. Ethical considerations:It is the most crucial part of research which must be addressed by researcher while conducting research. This is the way in which no participants are harmed in any manner or way. Dignity of research must be prioritised, privacy of data and information provided by participants must be kept secure and adequate level of research and confidentiality needs to be ensured (Scott-Parker and Senserrick, 2017). Along with this, communication of information in relationwithtransparencyandhonestyhelpstoattaineffectiveoutcomes.Misleading information needs to be avoided to have better considerations. Reliability and validity:Validity and reliability of information and data collected for the research decides the effectiveness of results. Validate information in a systematic manner represents primary data findings. Reliability and validity issues must be addressed in research methodology. Reliability is an extent in which same results are obtained using similar resources more than one time (Bourque and Bourdon, 2017). Moreover, validity refers to the scientific findings followed by researcher to generate key findings for the research. 2.3 Recording and collecting data QUESTIONNAIRE Name: ________________ Age: __________________ Gender: _______________ 1. Do you think digital technology is important for business? Yes No Not sure. 2. Does your firm make effective use of digital technology? Yes No 3
Not sure 3. Do you think digital technology is helpful towards thinking and learning deeply? Yes No Not Sure 4. What is the impact of digital technology on travel and tourism functions and operational activities? Positive Negative Neutral 5. Are clients satisfied with the use of digital technology within business and its operations? Yes No Not sure 6. What are the benefits of implementing digital technology within operational activities? Profit will increase It minimizes the cost Performance become effective All the above 7. Does digital technology helpful to increase profitability? Yes No Not Sure 8. Do you think that digitalisation is the best tool foridentifying influence of technology in travel and tourism sector for Romanian travellers – A Case Study on Thomas Cook group”. Yes No Not Sure 4
TASK 3 3.1 Appropriate research evaluation techniques For the above case study, researcher used quantitative technique for data analysis and further findings as it is an easy method. Thematic analysis provides best answers as compared to the SPSS as data and information is more reliable in thematic analysis. In addition, positivism philosophy is used by researcher in order to conduct examination on study that it relies on quantitative data and outcomes that are scientific. A well-defined structure is followed during studies and discussions in this philosophy. Thus, positivism is the best than using any other philosophy. Deductive approach is followed by researcher for the examination of research as it is effective than others and also follows a systematic method of testing hypothesis. The approach discusses straight points which help to explain rules quickly and explicitly. In addition to this, it is time saving and cost effective which is the main reason that researcher used this approach for study. Apart from this, questionnaire is also prepared rather than conducting interviews as it is the best method that consumes less time than any other technique. 3.2 Data interpretation and analysis Theme 1: Importance of digital technology 1. Do you think digital technology is important for business?Frequency Yes13 No4 Not Sure3 5
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Description:It can be conducted from the above questionnaire from 20 respondents that there are 13 employees who thinks that digital technology is important for business. However, 4 workers does not think that it is crucial for firm and rest 3 are not sure about this. Thus, it is concluded that digital technology is important for business in order to enhance effectiveness of operational activities by producing quality goods and services to customers in the market effectively. Theme 2: Effective use of digital technology 2. Does your firm make effective use of digital technology?Frequency Yes12 No6 Not Sure2 6 YesNoNot Sure 0 2 4 6 8 10 12 1413 4 3 Frequency
Description:From the above process of questionnaire from 20 respondents, it is conducted that there are 12 workers who think that business is able to make effective use of digital technology in order to enhance effectiveness of operational activities and functions. Apart from this, 6 employees thinks that the technology is not much effective towards use and rest 2 are not sure about this. Thus, it is conducted by researcher that workers are able to make effective use of digital technology in order to improve and develop their performances. Theme 3: Digital technology towards thinking and learning deeply 3. Do you think digital technology is helpful towards thinking and learning deeply? Frequency Yes14 No4 Not Sure2 7 12 6 2 Yes No Not Sure
Description:From the above questionnaire process where 20 respondents are involved for providing answers. There are 14 workers who thinks that digital technology is helpful towards thinking and learning deeply. However, 4 workers are not satisfied with this and rest 2 are not sure about this. They did not know that implementation of digital technology is helpful towards critical thinking. Thus, it is conducted by researcher that digital technology is helpful towards thinking and learning deeply that helps workers to understand various elements associated with operations and other activities to produce effective production. Theme 4: Positive Impact of digital technology on business 4. What is the impact of digital technology on travel and tourism functions and operational activities? Frequency Positive12 Negative2 Neutral6 8 14 4 2 Yes No Not Sure
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Description:From the above questionnaire, it is conducted by researcher that there are 12 workers who thinks that the impact of digital technology on business functions and operational activities is positive. However, there are 2 employees who are not in favour of this and rest 6 are neutral about this. According to the reviews, it can be said that the digital technology is helpful towards enhancing effectiveness of business functions and operations. It is also conducted by researcher that by improving functions and operational activities, business is able to deliver quality services to customers and also improve profitability. Theme 5: Clients are satisfied with the use of digital technology within business and its operations. 5. Are clients satisfied with the use of digital technology within business and its operations? Frequency Yes13 No2 Not Sure5 9 PositiveNegativeNeutral 0 2 4 6 8 10 12 12 2 6 Frequency
Description:From the above process of questionnaire, it is conducted by researcher that there are 13 workers who thinks that clients are satisfied with the use of digital technology within business and its operations in order to deliver quality services in the market. However, 2 workers are not in favour of this and rest 5 are not sure about this. Thus, it is conducted that customers are happy to have digital technology part in their services. Theme 6: Benefits of implementing digital technology 6. What are the benefits of implementing digital technology within operational activities? Frequency Profit will increase4 It minimizes the cost6 Performance become effective4 All the above6 10 132 5 Yes No Not Sure
Description:From the above questionnaire, it is conducted that there are 4 workers who thinks that there are some major benefits of implementing digital technology within operational activities such as it helps to enhance profitability. In addition to this, 6 workers thinks that it helps to minimise the cost of operations and other activities involved in operations. Further, 4 of them said that it helps to improve their performances. Finally, 6 employees said that, these all three benefits are retained by business by implementing digital technology within operations. Theme 7: Digital technology improves profitability. 7. Does digital technology helpful to increase profitability?Frequency Yes13 No4 Not Sure3 11 4 64 6Profit will increase It minimizes the cost Performance become effective All the above
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Description:The above questionnaire process conducted by researcher from 20 respondents reported that digital technology is helpful towards increasing business profitability as stated by 13 workers. According to their opinions, digitalisation helps to enhance effectiveness of operations by producing quality goods and services for customers in the market that helps to achieve their loyalty by providing satisfaction. However, workers are not in favour of this and rest 3 are not sure about this. Thus, it is conducted by the researcher that digital technology helps to enhance profits of firm effectively. Theme 8: Digitalisation is the best tool for competing in the market. 8.Do you think that digitalisation is the best tool foridentifying influence of technology in travel and tourism sector for Romanian travellers – A Case Study on Thomas Cook group. Frequency Yes15 No3 Not Sure2 12 YesNoNot Sure 0 2 4 6 8 10 12 1413 4 3 Frequency
Description:It can be concluded from the above questionnaire procedure that there are 15 workers who thinks that digitalisation is the best tool for competing in the market. In addition to this, digital technology helps to improve performance of employees and enhance productivity. This helps to provide strengthen to firm by increasing profitability and make effective position in the market. However, 3 employees are not in favour of this and rest 2 are not sure. Thus, it is conducted that digitalisation is helpful towards competing in the market effectively. 3.3 Recommendations It is analysed from the above questionnaire process an entire study of research that creations and innovations plays an important role in development and growth of business. The firm is able to implement advanced techniques, tools, equipment’s, strategies and inventions in order to make it easy for workers to make their work effective efficient. In addition to this, digital technology has a crucial role in enhancing effectiveness of operational activities by producing quality goods and services to customers in the market effectively (Oldham and Da Silva, 2015). By implementing digitalisation within operational activities, firm is able to satisfy their customer needs and demands to a great extent that people in this world are highly depended on use of digital technology to make their work easy (Jäger, 2018). Researcher has formulated several recommendations from the above analysis which must be followed and implemented by business in order to enhance use of digital technology within operational activities. Here are some recommendations provided below: Using mobile technologies:It can be said that mobile technology is one of the most common and popular technology across the world (Ku, 2017). Every individual now like to have their 13 15 3 2 Yes No Not Sure
phone. Mobile technology will help to make it easy within firm in the form of fast and effective communication. Customers are also highly satisfied with the use of digital technology as this will help them to get faster and effective services. Therefore, business should make use of mobile technology. Training and development programs:Training and development programs are necessary for business growth and development that they should implement digital technology but before that, proper training and development program is required to workers in order to complete guidelines. This will help to support digitalisation within operational activities to enhance skills and knowledge. Workers are also able to perform better if they about effective uses of digitalisation within operations (Taylor, Fritsch and Liederbach, 2014). This will help them to enhance their skills and knowledge to produce quality goods and services for customers in the market. TASK 4 4.1 Covered in Poster CONCLUSION It can be concluded from the above report that digitalisation is important for business as it helpstoimproveeffectivenessofoperationalactivities.Moreover,itisfoundedthat digitalisation helps Thomas Cook working in travelling and tourism sector to improve its operationstoprovidequalityservicestocustomersinthemarket.Inaddition,research methodology helps to make framework for process. Interpretation of data and information will help to know about effectiveness of digitalisation. 14
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