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Research Evaluation Techniques - PDF

   

Added on  2020-12-24

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Research Project Part 2

Table of ContentsTASK 2............................................................................................................................................12.1 Matching resources efficiently to research questions...........................................................12.2 Undertaking proposed research investigation.......................................................................12.3 Recording and collating relevant data...................................................................................1TASK 3............................................................................................................................................33.1 Use of appropriate research evaluation techniques...............................................................33.2 Interpret and analysis of results.............................................................................................53.3 Recommendation and justification of the research area considered...................................14TASK 4..........................................................................................................................................154.1 Presenting outcomes through an appropriate media...........................................................15REFERENCES..............................................................................................................................16

TASK 22.1 Matching resources efficiently to research questionsUnder this, the research questions are helpful in determining the main purpose ofinvestigation which can be fulfilled. Questions are taken in to a consideration that aids in conductan effective data analysis related to particular research topic (Edvardsson, B., Tronvoll, B. andGruber, T., 2011). It is necessary that research questions should be relevant which are givenbelow as above:Q1. What is significance of social media channels for Mark and Spencer? Q2. What are the major elements that can affect customers' decision making? Q3. What is the impact of social media tools on buyers' purchases? Q4. Justify the ways by which Mark and Spencer can attain target audiences.2.2 Undertaking proposed research investigationIt is based on scholar in order to identify effective methods to be applied for carrying outthe better research. It should be sure that accurate as well as relevant data or information isgathered by assist in developing the better conclusion in an efficient way. In order to carried outresearch in significant way, there are two different research methods like for an instanceQuantitative and Qualitative. The main focus of Qualitative methods of research on gathernecessary data which should be of better quality. This research focus on measure motivation,thoughts and opinion to provide answers of all questions which are needed to be obtained withthe help of conduct discussions, interviews, questionnaire, observation and many others(Turban, E. and et. al., 2013). On the other hand quantitative research aspects is related with the statistics as well asnumbers which are obtain by a research. It is an easy approach and in this part past data of can beincluded in this research. In context to conduct research in better manner, researcher usesqualitative data so that investigation can be done in a detailed manner. 2.3 Recording and collating relevant dataFor recording and gathering data, Questionnaire is employed that the differentcomponents of social media in context to Marks & Spencer which can be determined. This isrenowned techniques by which opinions as well as view points of all respondents can be1

determines on subject of research. Under this, questions are developed in a systematic orchronological manner so from this, researcher can gather relevant as well as accurate data orinformation. Under this, an investigator knows about opinions as well as view points ofconsumers related to social media which Marks& Spencer organisation to select (Kapferer, J.N.,2012 ). Regarding this, questionnaire is prepared by researcher which is given below as above:QUESTIONNAIRE Name:Contact number:Address:Q1) Does social media affects purchase decision of customers?a) Yesb) NoQ2) What are the major challenges face by Marks & Spencer firm during use of socialmedia to interact with customers?a) Complex processb) Time consumingc) Frequent changesQ3) What is major benefit of use social media in business operations?a) Attract large number of customersb) Provide competitive benefitc) Support in expand operationsQ4) What is main resource require by entity to utilise social media platforms?a) Fundsb) Expertise knowledgeQ5) Does by utilise social media platforms M&S can sustain in market for long run?a) Yesb) NoO6) Does social media is an effective way to reach customers in retail industry?a) Yesb) No2

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