Travelations: A Delicious Journey Through Culinary Experiences

Travelations is a concept that aims to collaborate with local businesses in order to offer customers high-quality and affordable culinary experiences. The restaurant in London, United Kingdom premises will provide free Wi-Fi services and attract customers through social media channels. The presentation includes an audit and SWOT analysis of Birmingham, as well as recommendations for market reach and profitability.

TRAVELATIONS
A DELICIOUS JOURNEY THROUGH CULINARY EXPERIENCES

Reason behind idea
 The main reason behind this idea revolves around, making collaboration with local businesses in
order to offer customers with the best services along with high quality and taste in an affordable
price range. In addition to this, restaurant will offer free Wi-Fi services to consumers with an aim
to reach out to local foodies in London, United Kingdom premises.

Audit of Birmingham

Recommendation
 It is recommended to respective restaurant to attract more number of customers with the help of
different social media channels like Face book and more.
 In addition to this, respective entity is also recommended to partnership with small local stores and
food shops in order to enhance market reach.
 According to the audit of Birmingham it has been evaluated that this place is having number of
attractions and iconic landmarks with the help of this restaurant can assure maximum profitable
return and consumer reach.

SWOT analysis of Birmingham

Propose Strategy

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