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Research for Business and Tourism- Doc

   

Added on  2021-06-16

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Running head: RESEARCH FOR BUSINESS AND TOURISMResearch for Business and TourismName of the studentName of the universityAuthor Note:
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2RESEARCH FOR BUSINESS AND TOURISMExecutive SummaryThe following proposal is based on the innovative measures that are taken up by the tourism andhospitality industry to ensure the success of the following industry among the customers. Theresearch proposal begins with the introductory note and continues with the other elements assuch. On the other hand the proposal provides a brief yet compact idea about the research thusproviding a structure to the research. The providence of the research methods and the timelinehas furthermore increased the value of the proposal.
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3RESEARCH FOR BUSINESS AND TOURISMTable of ContentsIntroduction......................................................................................................................................5Background..................................................................................................................................5Research aims and Objectives.....................................................................................................5Research Questions......................................................................................................................6Problem Statement.......................................................................................................................6Research Hypothesis....................................................................................................................7Literature Review............................................................................................................................7Innovation Critics........................................................................................................................7Attitudes and behaviors of the customers....................................................................................8The future of this industry...........................................................................................................8Research Methodology....................................................................................................................9Introduction..................................................................................................................................9Research Philosophy....................................................................................................................9Research Approach....................................................................................................................10Research Design........................................................................................................................10`Data Collection Process............................................................................................................10Qualitrics Survey.......................................................................................................................11Data Analysis Techniques.........................................................................................................11
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4RESEARCH FOR BUSINESS AND TOURISMSampling Method.......................................................................................................................12Sample Size...............................................................................................................................12Ethical Consideration.....................................................................................................................12Research Limitations.....................................................................................................................13Timeline.........................................................................................................................................13Table No 1: Time Schedule.......................................................................................................14Figure 1: Gantt chart..................................................................................................................14Conclusion.....................................................................................................................................15References......................................................................................................................................16Appendix........................................................................................................................................18Questionnaire.............................................................................................................................18
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5RESEARCH FOR BUSINESS AND TOURISMIntroductionSince the last two decades, the tourism and hospitality services have played a veryimportant role in the industrialized nations’ economy. The business models and innovativetechnologies have transformed the entire tourism environment. The technologies haverevolutionized the tourism and hospitality industries. Some examples of such innovations aremobile self check-in, phone key cards, mobile booking, lobby media panels, self-service check-in, electronic tags, Smartphone boarding pass, voice over internet, tablet menus, online tablereservation services and many more. These innovations have taken place in the frontline of theservices where the customers got highly benefitted. BackgroundThe hospitality and the tourism industries have witnessed much change in ways ofbooking as well as enquiry. In modern generation, customers can get anything over the internet,starting from the hotel availability information to booking them online on the basis of theprevious customers’ reviews or ratings. In addition to this, the hotels are also emphasizing uponusing as well as sharing. The concept of using and sharing is that the visitors can click theirsnaps and share on the social media, which are being used for marketing tactics. These snaps arebeing used by the marketers who encourage the customers to upload their clicks on the socialmedia platform and in return they receive credits. Research aims and ObjectivesThe aim and objective of the research is to use emerging business models, novelmarketing opportunities, distribution channel, customer and talent management, servicediscovery and delivery tools;
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6RESEARCH FOR BUSINESS AND TOURISMTo discover the innovation in the tourism and hospitality industry.To demonstrate how innovation in the industry have benefitted the hotels in enhancingtheir services.To analyze why the travelers are comfortable with using Airbnb services as compared tothe old methods of the services in tourism and hospitality industry. Research QuestionsMost of the traditional hotels are now getting more and more concerned regarding thegrowing pressure from Airbnb. The services of Airbnb have gained immense popularity in thefield of hospitality and tourism industry. Therefore, the open ended questions for further researchare as following;How can the traditional hotels react to this ever increasing popularity of new entrants likeAirbnb?How can these hotels react to the ever growing pressure created by the new andinnovative services?How can they cooperate with these innovative methods adopted by the new companies?Problem StatementThe use of innovative technologies and business models has marked its contribution inthe transformation of the delivery services in tourism and hospitality field. Innovation hasbrought in innovative services into the way of operations carried out by the hotels. Such changeshave influenced the hospitality industry to a huge extent and changed the way they operate. Inaddition to this, these particular innovative changes have changed the form of timing, placement
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