logo

Research for business and tourism management

17 Pages3141 Words78 Views
   

Added on  2021-06-15

Research for business and tourism management

   Added on 2021-06-15

ShareRelated Documents
Running head: RESEARCH FOR BUSINESS AND TOURISMResearch for Business and Tourism Research topic: Impact of personalized service on guest satisfaction in the Sydney-based hotelsName of the Student Name of the University Author Note
Research for business and tourism management_1
1RESEARCH FOR BUSINESS AND TOURISMTable of Contents1.0 Problem Statement and Research Objectives..................................................................................21.1 Problem Statement.......................................................................................................................21.2 Research Objectives.....................................................................................................................21.3 Research Hypothesis....................................................................................................................22.0 Research Design..............................................................................................................................32.1 Core function...............................................................................................................................32.2 Information requirements............................................................................................................32.3 Methodology................................................................................................................................43.0 Data Collection Methods.................................................................................................................44.0 Qualtrics Survey explanation...........................................................................................................65.0 Sample Selection.............................................................................................................................76.0 Ethical Considerations.....................................................................................................................87.0 Analysis Techniques........................................................................................................................88.0 Reference List and Bibliography...................................................................................................109.0 Appendix........................................................................................................................................12Demographic question.....................................................................................................................12Questions on personalized hotel services........................................................................................12Question on guest satisfaction.........................................................................................................14
Research for business and tourism management_2
2RESEARCH FOR BUSINESS AND TOURISM
Research for business and tourism management_3
3RESEARCH FOR BUSINESS AND TOURISM1.0 Problem Statement and Research Objectives1.1 Problem Statement Liat et al. (2014) stated that guests or customers when offered with a customized orpersonalized service, they intends to obtain the sense of being valued and opens thecommunication. Moreover, people also intend to spend more if the quality of the service serveswith greater efficiency. In recent times, hospitality industry utilized the personalized service likemodern technology to build guest profiles, utilizing CRM to track VIP guests and to offercustomer preferred service within the hotel during their stay. Australian hospitality industry however comes up short in the high-end accommodationstakes (Financial Review 2018). This lack of customized services leads to lower satisfactionlevel which furthermore affects the profitability rate of the Australian industry. Thus, thisresearch study will emphasized on the importance of personalized service in hospitality industry,strategies that can help the managers of the organization to implement personalized service inhospitality industry followed by the relationship between personalized service and guestsatisfaction. 1.2 Research Objectives To explain the importance of personalized service in hospitality industry To identify the strategies of personalized services in hospitality organisations in Sydney To establish the relationship between personalized service and guest satisfaction1.3 Research Hypothesis H0: There is an impact of personalized service on guest satisfaction in the Sydney-based hotels
Research for business and tourism management_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Service Quality and Customer Satisfaction in Hotels in Sydney, Australia
|11
|2040
|85

Data Analysis Technique - PDF
|13
|2619
|85

Impact of Personalised Service on Guest Satisfaction in Sydney-based Hotels
|13
|2969
|499

Guest Satisfaction in Highland Resort in Chiang Mai, Thailand
|17
|3616
|419

SBS 2000ID | Research Method
|13
|3423
|70

Research for Business and Tourism - Doc
|14
|3021
|224