Importance of Strategic Business Development in Dealing with Shifting Market Dynamics: A Study on Microsoft

Research project
Table of Contents

INTRODUCTION...........................................................................................................................1
TASK 1- Research proposal............................................................................................................1
Valid area for research............................................................................................................1
Aim: -......................................................................................................................................2
Objectives...............................................................................................................................2
Research questions.................................................................................................................2
Success criteria for investigation............................................................................................2
Key milestone and critical pathway.......................................................................................2
Justify research area...............................................................................................................4
TASK 2- Research using different research methodologies............................................................4
Literature Review...................................................................................................................4
Research Methodologies........................................................................................................6
TASK 3 – Presentation of research findings....................................................................................9
Interpretation and presentation of primary research findings.................................................9
Evaluation of research Findings...........................................................................................13
Recommendations with justification....................................................................................13
Communication with target audience...................................................................................14
Use of findings in specific business context.........................................................................14
TASK 4- Reflective log.................................................................................................................14
Reflection on own skills.......................................................................................................14
Recommendations to improve skills....................................................................................15
Plan to improve skills...........................................................................................................15
Impact of plan on personal progress.....................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Strategic business development is a business essential which is used by an organisation in
order to align its operations with the business strategy in such a manner that the performance
wouldn’t get affected with the several challenges faced by organisation. For performing this
investigation Microsoft is taken into consideration as it is a larger multination organisation
operates in technology sector where changes are so frequent that it affects the business
functioning (Yin and Jamali, 2016). Hence with the help of this investigation a relation will be
trying to establish so that it can be identified that manner in which an organisation can deal with
changes and survive in marketplace by making effective use of strategic business development.
TASK 1- Research proposal
Valid area for research
Strategic business development is refer to the formation of the strategies that lead a
business to associate its plan with the main objective of the company in order to pro9ceed for
better performance in marketplace. It is a practice that take up an organisation to new level of
success in term of its growth and profitability. An organisation faces number of issues which
make it difficult to achieve sustainability marketplace (Fourné, Jansen and Mom, 2014). These
are required to be tackle effectively so that operations of the organisation can move smoothly
along with the main objective of the company. In this strategic business development plays a
significant role by aligning the action plan with the actual strategy or objective of the firm so that
the upfront challenges would be able to divert the pathway of company and it achieve the
objective to which it desires for in marketplace. Hence, to develop further understanding in this
regard the research area for strategic business development has been chosen as “shifting market
dynamic” as this is considered to be a main issue which organisation mainly faces at
marketplace. Therefore, by choosing this area a direction of research would be directed toward
determining that whether the strategic development could help in improving these challenges that
affect the functioning of a business.
In order to represent this study, the Microsoft is taken into consideration, which is a large
American multinational company that deal within the technology sector and work toward
developing, manufacturing, licences and sell consumer electronics, consumer software, personal
computer and related services (Nair and Paulose, 2014). But it is well known for its software
products which are highly used by people throughout the world.
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