Research for Strategic Development: PDF
Added on 2021-02-21
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Research for strategicdevelopment
Table of ContentsResearch Topic: The Role of Corporate Social Responsibilities in strategic development oforganisation. A case study on BP Oil.............................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 A valid area for research to support the strategic development of business....................11.2 Aim, scope and objectives for research............................................................................21.3 Specific research proposal................................................................................................31.4 Success criteria for the achievement of the research proposal.........................................41.5 Project plan that identifies key milestones and critical pathway......................................4TASK 2............................................................................................................................................52.1 Literature review..............................................................................................................52.2 Research methodologies...................................................................................................6TASK 3............................................................................................................................................73.1 Comprehensive explanation.............................................................................................7Conclusion and recommendation.........................................................................................15TASK 4..........................................................................................................................................164.1 Reflection.......................................................................................................................164.2 Recommendation............................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES .............................................................................................................................18
Research Topic:The Role of Corporate Social Responsibilities in strategicdevelopment of organisation. A case study on BP Oil.INTRODUCTIONStrategic development is considered as the effective strategic planning that is seen asimportant way for developing or running a business in smooth manner so that it could succeed inless period of time. It also helps company in attaining its strategic goals and objectives in quickmanner within provide time frame. Research for strategic development refers to the efforts ofmanagement team of particular organisation so their development can be done in right manner(Annarelli and Nonino, 2016). The report is based on BP Oil, a multinational British oil and gascompany that was incorporated in the year 1909 and headquartered London, England, UnitedKingdom. The company belongs to oil and gas industry which comes under world's seven largestcompany. The present will describe role of corporate social responsibilities in strategicdevelopment of BP Oil. It describes about research proposal for the considered company.Further, it specifies different research methodologies that contributes in accomplishing researchrequirements. At last, it provides information on research findings and reflective log. TASK 11.1 A valid area for research to support the strategic development of businessStrategic development is considered as an essential part of company which helps them inattaining business objective in right manner. It also improves performance of organisation withthe help of proper guidance made by management team. BP Oil is large scale British Oilcompany which mainly deals in oil and petroleum. The company is already leading market placeof UK. But now, the major influence of this company to focus on adopting CSR activities inorder to strategically develop their company. It has been seen that major concern of topmanagement team is to enhance their understanding on Corporate Social responsibility forchecking out its role in strategic growth of the company. This will support in executingorganisational activities in smooth manner (Austin and Pinkleton, 2015). Along with this usageof CSR activities contributes in improvising brand image of the company at market place. As aresult, with the usage of CSR activity BP oil can easily influence interest of customers towardsthem and also contribute in gaining competitive advantage. 1
1.2 Aim, scope and objectives for researchThe current investigation relies upon strategic development with which businessorganisation can easily implement its all plan and procedures through predetermined goals andobjectives can be attained in quick manner (Baumgartner and Rauter, 2017). With reference tothe considered company, investigator have formulated an effective research aim associated withthe stated topic. Research aim for current study is “To identify the importance of CSR activitieswithin strategic development of organisations. A research on BP Oil”. The research aim ismainly developed for analysing the benefits of strategic development for company. In order toattain planned goals, investigator have formulated various strategies through available businessopportunities can be attained by them in provided time span. Scope for current research is very vast as it will help management of BP oil inimprovising their knowledge on Corporate Social Responsibilities and its usage in the companyfor brand image improvement. The investigation on understanding role and importance of CSRactivities in strategic development, help BP Oil in increasing its efficiency of operationalmanagement. This would also aid respective company in reducing the chance of major issueslike oil spillage will not happen again in future. While on researcher's point of view, working onsuch project help them in analysing their knowledge about CSR activities, as well as how acompany takes it initiatives in running business successfully. The investigation will also open upnumerous of options for BP Oil which will provide high growth to the company. Moreover,different organisational activities can also be modified according to the changes in marketplace(Bergh, Aguinis and et. al., 2016). This will give high contribution in quick achievement of goalsand objectives in systematic manner.On the basis of research aim, investigator has further developed certain objectives whichare associated with strategic development. These objectives will also guide investigator and itsteam to work on right track without getting distracted from any one. All of the main researchobjective for current investigation is described as below: Research Objective:To determine the requirement of strategic development in BP Oil.To analyse how CSR activities, help in strategic development of BP Oil.To identify the benefits that BP Oil can gain after investment in CSR activities.Research Question: 2
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