Research for Strategic Development Assignment
Added on 2021-02-21
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RESEARCH FORSTRATEGICDEVELOPMENT - 2
TABLE OF CONTENTSTOPIC : The influence of internal and external factors on entry modes.........................................2TASK 1 RESEARCH PROPOSAL.................................................................................................2Introduction.................................................................................................................................2Aims and Objectives...................................................................................................................2Milestones and critical pathways................................................................................................4TASK 2 RESEARCH METHODOLOGY......................................................................................5Research Philosophy...................................................................................................................7Research Approach.....................................................................................................................7Research Design .........................................................................................................................7Sampling ....................................................................................................................................7Data Collection ..........................................................................................................................8TASK 3 RESEARCH FINDINGS..................................................................................................8TASK 4 REFLECTIVE LOG........................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
TOPIC : The influence of internal and external factors on entry modes.TASK 1 RESEARCH PROPOSALIntroductionResearch backgroundThe strategic management is an activity of organisation which is used to focus onpriorities, resources, strengthen operations and to ensure employees as well as stakeholderswhich are working for a common goal. It is a collection of activities and business processeswhich company used to coordinate and align resources within vision, mission and strategy allover organisation. Sainsbury is one of the largest supermarket chain in UK and mainly deals inclothing, groceries, home ware and electricals. This report will lay focus on influence of internaland external factors on entry modes. RationaleThis research is aim to develop knowledge of scholar in the field of entry modes andglobal business. Also, this research is developed for the purpose of understanding the need ofentry modes to the stakeholders and other interested individuals of the company.Aims and ObjectivesAim“To investigate the influence of internal factors and external factors on entry modes : A study onSainsbury group plc.”ObjectivesTo understand the concept of entry modes in Sainsbury plc.To analyse the impact of internal and external factors regarding entry modes in context ofSainsbury. To determine the challenges which influences performance of Sainsbury for the selectionof entry mode. To recommend ways which best fit as an entry mode for the company Sainsbury.Research questions
1.What do you understand by the concept of entry modes in company Sainsbury group plc?2.What are the impact of internal factors as well as external factors regarding to the entrymodes for Sainsbury group?3.What are the challenges face by company which influences performance of Sainsbury inthe selection of entry mode?4.What are the recommendation for Sainsbury regarding entry modes?Research methodologiesResearch type – It is a plan which is done for collecting, interpreting and collecting datafor the problem of business. The research types are mainly qualitative research and quantitativeresearch. The scholar will choose qualitative research to determine the outcome of influence ofinternal and external factors for the entry modes.Research approach – This involves a decision which is adopted for collection andanalysis of data. The research approach is divided under Inductive, abductive and deductive. Theresearcher will use Inductive approach of research to generate outcomes of internal and externalfactors in context of entry mode.Research philosophy – The research philosophy is a belief for given phenomenon whichis utilised and analysed in proper manner (Hellstén, and Ucker Perotto, 2018). There are manykinds of research philosophies but some common philosophies which adopted for executingresearch are pragmatism, realism, positivism and interpretivism. The scholar under this researchwill adopt interpretivism research philosophy. Sampling – The sampling is some units of sample derived from whole population. In thisresearch, the scholar will adopt random probability sampling by which 15 managers fromSainsbury group plc will derive. Data collection - The data collection is a standard technique which is adopted incollecting data. There are two kinds of data collection, they are primary data collection andsecondary data collection. The researcher will use both method to derive the outcome of thisresearch topic.
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