Impact of Globalisation on the Corporate Structures of Unilever Plc: Assignment
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Added on 2021-02-19
Impact of Globalisation on the Corporate Structures of Unilever Plc: Assignment
Added on 2021-02-19
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Research Proposal FormStudent Name: ______________________ Student ID:____________Centre Name: _____________________Tutor: ________________ Date:___________________Unit: ____________________Proposed Title: ______________________________________________Section One: Title, objective, responsibilitiesTitle or working title of the research project (in the form of aquestion, objective or hypothesis)“The impact of globalisation on the corporate structures of large multinational companies andthe major challenges they face.” A study on Unilever PLC.Research objectives (e.g what is the question you want to answer?What do you want to learn how to do? What do you want to findout?):Research objectivesTo study the concept of about globalisation. To identify the impact of globalisation on the corporate structures of Unilever Plc. To examine different challenges faced by Unilever Plc while globalize their corporatestructure in international market. Recommend different ways for overcoming challenges of globalisation over corporatestructure of Unilever Plc. Research questionsDo you understand the concept of globalisation?What is the impact of globalisation on the corporate structures of Unilever Plc?What are the challenges faced by Unilever Plc while globalize their corporate structurein international market?What are the different ways for overcoming challenges of globalisation over corporate
structure of Unilever Plc?Section Two: Reasons for choosing this research projectReasons for choosing the project (e.g links to other subjects youare studying, personal interest, future plans, knowledge/skills youwant to improve, why the topic is important):By selecting this topic, it is easy to understand difference in working of different departments.This topic is interesting because researcher came to know about working style of Unilever andchallenge they face at international level. If researcher plans in future for expansion ofbusiness, then they are able to plan working style and possibilities of duplication andconfusion of activities is less. This investigation assist researcher in improvingcommunication and presentation skills, so if similar study gets in future, then they are able toconduct in best and significant manner. This investigation is important because these days,.Many associations are working at international level so knowledge bout corporate structurecan be known. This also acknowledges about change in working style and issues which isfaced by organisation. With the help of this investigation, individual is able to improves theiracademic knowledge as well. Section Three: Literature sources searchedUse of key literature sources to support your research question,objective or hypothesis: Concept of about globalisationAccording to Patricia Fox and Stephen Hundley (2019) globalisation refers to the processunder which there is expansion of business through interconnectedness of people, group ofpeople, organisations, etc. This has to be done in better way because growth and developmentof association depends of it. With globalisation of business operations Unilever has moreoptions to use resources, foreign investment, more risk and profits, changing trends, extensivecompetition, etc. When business operates in more then one country, then there is difference inworking style of different departments as well. Impact of globalisation on the corporate structures of Unilever PlcCorporate structure refers to thegroup of departments which are working in organisation forachieving aims and objectives. While working at international level, there is requirement ofmore emphasise on working style. According to Mike Myatt (2019) there are possibilities that
departments of Unilever has to change in their working style with difference in geographicalregion. This is relevant in current market. For instance: marketing manager has to make moreinnovative approaches through which they can communicate to targeted consumer and makepositive brand image in industry. Different challenges faced by Unilever Plc while globalize their corporate structure ininternational marketThere are some challenges as well with expanding business at globalise level, so it isimportant to consider changes to get positive impact. In order to deal with challenges,managers has to plan specific actions through which they can communicate to specific person.Some challenges are change in cultural values, difference in demand of consumers, etc.According to Neil Kokemuller (2019), sometimes there are possibilities that managers doesnot get skilled employees, so they have to outsource the functions which is costly approach.Unilever performs work in different segments, so they have to analyse availability of differentresources for maintaining their product quality at global level.Different ways for overcoming challenges of globalisation over corporate structure ofUnilever PlcIt is essential to understand challenges and then overcome it because if challenges are notresolved, then organisation is not able t get success at international level. It is responsibility ofmanagers to analyse different places and select one which is best among all and resources areavailable. As per view of MANAL HADDAD (2019) managers has to know about culturalissue which affects working style and creates similar working style as surroundings,knowledge about rules and regulations has to acquired through hiring legal expert, employeesmust be trained regarding new technological changes. Section Four: Activities and timescalesActivities to be carried out during the researchproject (e.g research, development and analysis ofideas, writing, data collection, numerical analysis,tutor meetings, production of final outcome,How long this will
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