The impact of social media tools on improvising the sales of hotel industry

Research
Proposal

Table of Contents
Title: ................................................................................................................................................1
Background of the Study ................................................................................................................1
Research Aim and Objectives ........................................................................................................1
Research Questions .........................................................................................................................2
Rationale of the Research ...............................................................................................................2
Literature Review ............................................................................................................................2
Research Methodology and Data collection Tools .........................................................................4
Data Analysis ..................................................................................................................................4
Conclusion ......................................................................................................................................4
Time Scale ......................................................................................................................................5
References........................................................................................................................................8

Title:
The impact of social media tools on improvising the sales of hotel industry.
Background of the Study
The present exploration determined tha impact of social media tools on improvising the
sales of hotel industry, therefore, social media has become one of the most powerful business
imperative. Thus it has transformed the marketing strategies to growing hotel industry. With the
developing wide range of net users the usage of social media has develop over the past few years
(Minazzi, 2015). However, the utilization of social media has progressively increases through
individuals to business. In the terms of hotel industry social media performs a proactive function
in increasing the rush of customers via attracting them through social media tools such as
Facebook, YouTube, Twitter, Instagram etc. However, businesses are applying social media as
the key vehicle which aids the organisation in achieving targeted goals and objectives (Jones,
Borgman and Ulusoy, 2015). Holiday Inn is the selected business for this specific project as it is
a large British owned American brand of hotels and recognised to be the key subsidiary of
InterContinental Hotels Group. The primary motive of the business is to increasing sales of hotel
within market via implementing the appropriate utilization of social media instrument. The
organsiation was founded in the year of 1952 by the significant efforts of Kemmons Wilson. The
headquarter of the firm is in Denham, Buckinghamshire, United Kingdom. The company is
mainly operated in around 1,145 locations and providing effective food services, lodging,
conventions, meetings and timeshares (He, Wang and Akula, 2017).
Research Aim and Objectives
Research Aim
To explore the impact of social media tools on improvising the sales of hotel industry. A
case study of Holiday Inn.
Research Objectives
 To develop understanding regarding the area of social media tools.
 To examine the significance of social media tools in increasing the sales of Hotel
Industry.
 To determine the potential impact of social media tools on developing the performance of
hotel Holiday Inn.
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