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BA3150 - Marketing Research: Impact of Technology On Business Environment

   

Added on  2020-03-01

8 Pages1720 Words474 Views
Running head: MARKETING RESEARCHMARKETING RESEARCHThe impact of technology on marketing research in today’s business environmentName of the Student:Name of the University:Author Note:

MARKETING RESEARCH1Executive summary:The purpose of this report is highlight the importance and use of technology in the process ofmarket research. ResMarket Pty is a market research firm in Sydney that has been used as a casestudy in the report. Market research is a continuous process as it keeps monitoring theeffectiveness of sales and the quality of service that the operation of the business is carried onsuccessfully. However, market research is not an easy task and it involves lots of things. Forinstance, the data collection process becomes really difficult as well as defining the samplemethod or the sample size to be undertaken during the market research process. Apart from this,the most important point of consideration is the budget and timeframe that is required forcarrying out the market research. With the detailed analysis, it can be easily said that technologyhas indeed played a significant role in the market research process right from the data collectionmethod to analysing the same. The organisations can easily save time and money by using thedifferent technological equipment for the sake of the market research process.

MARKETING RESEARCH2Table of ContentsIntroduction:3Discussion:3Conclusion:5References:7

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