Research in Product Development

This presentation focuses on the research process and methodology behind Google's successful product development, specifically in the context of the upcoming version of Google Maps. It aims to understand how Google captures market share through research, the implementation and management processes involved, and provide recommendations for other firms. The methodology involves qualitative research and analysis of relevant literature, including data from the company's website, press releases, and academic journals.

RESEARCH IN
PRODUCT
DEVELOPMENTYOUR NAME

PROBLEM STATEMENT
 The introductory demonstration of the Google Maps last year took the world by storm, as
the demonstration apparently promised to change the way in which people navigate using
the internet (Carey, 2019).
 The results of the research in the process of product development includes animated
navigation guides and real-life street view to aid navigators (AR in Google Maps Will Get You
There (With Commentary), 2019)
 The purpose is to identify how Google.inc has been able to successfully come up with a
next generation update of navigation systems in Google Maps.
 The problem which would be addressed is not the technical part of IT and coding, but rather
the research part, aiming to find out how exactly their research process works which gives
the company the competitive advantage in most of the products which it launches.
 Emphasis will be on the upcoming version of the Google Maps.
 The research question is, how did Google come up with the ideas of the personalization and
interaction level in its product with so much accuracy?

AIMS AND OBJECTIVES
 To identify Google’s researching strength which has successfully captured
the market share by research in product development processes.
 To understand how exactly that company has been able to do so (The
process of identifying the problem statement).
 To understand the research process and methodology which the company
has adopted to develop its product successfully.
 To understand the implementation and management processes which
supported the company’s research plan to execute the product
development successfully.
 Aim at providing a generalized recommendation for firms based on the
whole study.

METHODOLOGY
 A completely qualitative research.
 Will involve a thorough study of a collection of relevant literature.
 Data to be collected from official company website, press releases and
academic journals.
 Study on each data will be focused on finding the relation between their
research methodologies and the idea that goes behind them.
 A hypothetical view of the importance and methods of research will be
linked to the product development and success of the firm.

SECONDARY DATA SOURCES
AND DATA ANALYSIS
METHOD The main tool which will be used for the completion of this research is the
internet.
 Academic journals like The BMJ, Journal of International Management, and the
Wall Street Journal will be accessed.
 Data sources will also be including press releases from the company, using
the search engine of Google, and also news articles.
 Data will be searched up up using the keywords such as the company’s name
and the keywords relevant from the research question.
 Google Scholar will also be used as a source of information.
 Relevant and current articles will be chosen for the study since backdated
literature would not be reflective of current market dynamics (Soberman &
Gatignon, 2005).

REFERENCES
 AR in Google Maps Will Get You There (With Commentary). (2019).
Retrieved from https://www.youtube.com/watch?v=xS_NgTAB4jQ
 Carey, J. (2019). Google Maps update - Huge news revealed about this
navigation app. Retrieved from https://www.express.co.uk/life-style/science-
technology/1098971/Google-Maps-update-software-reach-5-billion-Android-
installs
 Griffin, A. (1997). PDMA research on new product development practices:
updating trends and benchmarking best practices. Journal of Product
Innovation Management: An International Publication of The Product
Development & Management Association, 14(6), 429-458.
 Soberman, D., & Gatignon, H. (2005). Research issues at the boundary of
competitive dynamics and market evolution. Marketing Science, 24(1),
165-174.

THANK YOU!