Research in Product Development

RESEARCH IN
PRODUCT
DEVELOPMENTYOUR NAME

PROBLEM STATEMENT
 The introductory demonstration of the Google Maps last year took the world by storm, as
the demonstration apparently promised to change the way in which people navigate using
the internet (Carey, 2019).
 The results of the research in the process of product development includes animated
navigation guides and real-life street view to aid navigators (AR in Google Maps Will Get
You There (With Commentary), 2019)
 The purpose is to identify how Google.inc has been able to successfully come up with a
next generation update of navigation systems in Google Maps.
 The problem which would be addressed is not the technical part of IT and coding, but
rather the research part, aiming to find out how exactly their research process works which
gives the company the competitive advantage in most of the products which it launches.
 Emphasis will be on the upcoming version of the Google Maps.
 The research question is, how did Google come up with the ideas of the personalization and
interaction level in its product with so much accuracy?

AIMS AND OBJECTIVES
 To identify Google’s researching strength which has successfully captured
the market share by research in product development processes.
 To understand how exactly that company has been able to do so (The
process of identifying the problem statement).
 To understand the research process and methodology which the company
has adopted to develop its product successfully.
 To understand the implementation and management processes which
supported the company’s research plan to execute the product
development successfully.
 Aim at providing a generalized recommendation for firms based on the
whole study.