RESEARCH IN PRODUCT DEVELOPMENT YOUR NAME.

RESEARCH IN
PRODUCT
DEVELOPMENT
YOUR NAME

PROBLEM STATEMENT
• The problem is to find and identify the ways in which Samsung has been able to
successfully capture the market share from its competitors through product
development.
• The idea is to find how the research that went into the product development of the
company helped in the company’s success.
• The problem also involves what kind of research and steps in the research process
the company resorts to while developing its products.
• The hypothesis is that marketers identify the demands in their target segment to
develop products accordingly.
• Such a research is highly necessary since little academic content exists to provide
evidence for the above hypothesis.

Aims and objectives
• Identifying the research methodology of the company.
• Understanding their research process.
• Identifying strengths in their research processes.
• Understanding the benefits of the market research for the
company.
• Providing a general hypothesis and recommendation for
other firms, based on the assumption and ideas gained
from the research.