BA3150 - Marketing Research Process- ResMarket

Added on - 04 Mar 2020

In the BA3150 Individual Report, we will discuss Market Research.Technological Advancement is the basis of most of the processes these days. This report aims to identify various technologies that can be used by ResMarket to improve its marketing research process. It is a Sydney-based company that operates in the industry of market research. It is required by the company to take several initiatives in Implementing New Technologies in their system to get the benefits of the latest technology that are also cost-effective for them.

BA3150
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Running head: RESEARCH0MARKET RESEARCHRESEARCH0

Executive summary:Technological advancement is the basis of most of the processes these days. The aim of thisreport is to identify various technologies that can be used by ResMarket to improve theirmarketing research process. It is the Sydney based company that operates under the industry ofmarket research. It is required by the company to take several initiates in implementing newtechnologies in their system so as to get the benefits of latest technology that are also costeffective for them.

Table of ContentsIntroduction:...............................................................................................................................................1Market research..........................................................................................................................................1Technologies in market research:................................................................................................................1Benefits of new technologies:.....................................................................................................................2Conclusion:..................................................................................................................................................3References:..................................................................................................................................................3

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It has been concluded from the report that technology is the very essential part of different processes of the business. The advancement in technology is affecting almost all industries and fields. Marketing is the field that is greatly affected by technological advancement and most of the changes that came in the field are positive. Different tools can be used by the company to make their marketing research process efficient such as social media tools, Online Surveys Technology, web-focused CRM, biometrics, etc.