Research Methodology for Evaluating Guest Experience in Freshii, Inc.

Running Head: RESEARCH METHDOLOGY
RESEARCH METHODOLOGY

RESEARCH METHDOLOGY 2
Table of Contents
Chapter 3: Research Methodology...................................................................................3
Introduction........................................................................................................ 3
Research objectives............................................................................................ 3
Research Design................................................................................................. 3
Data Collection Method...................................................................................... 4
Sampling Method................................................................................................ 4
Data Analysis Method......................................................................................... 5
Conclusion.......................................................................................................... 5
Suggestion................................................................................................................ 6
References................................................................................................................ 7

RESEARCH METHDOLOGY 3
Chapter 3: Research Methodology
Introduction
Research objectives
This study is emphasized in evaluating the factor affecting the guest experience for
improving the profitability of the organization, in the context of Freshii, Inc. The following
objectives will be met by the researcher to meet research objectives:
 To explore the factor affecting customer experience
 To discover the role of customer experience in increasing the profitability
 To recommended customer experience strategies for increasing the profitability
Research Design
The researcher design is vital for getting the depth information about the study. The research
design could entail many methods named as descriptive, exploratory, and causal designs. The
exploratory design can be vital for the investigator to shows an initial study in which the
investigator to meet the purpose of the study (Jamshed, 2014).
For completing the research purpose, the descriptive research design will be practiced that
could facilitate to get theoretical information towards the study. This method could provide a
path to a researcher to meet their specified purpose in the least time. From the application of
this method, the investigator will be able to understand the factors that negatively affect the
customer experience (Quinlan, et al., 2019).
The descriptive research design could also be imperative in developing a theory on the basis
of available scenario and support to make a suitable conclusion towards the study matter.
This technique could facilitate to pool participants perception about research matter and make
a reliable conclusion towards the matter. This study will not entail the causal method, as there
is no need to identify the cause and result. This study is subjective in nature therefore, the