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Research Method Assignment - impact of online media marketing on the sales

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Added on  2020-10-22

Research Method Assignment - impact of online media marketing on the sales

   Added on 2020-10-22

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RESEARCH METHOD
Research Method Assignment - impact of online media marketing on the sales_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Assessment ......................................................................................................................................1Intended research topic and rationale for choosing this topic......................................................1Relevant area of the marketing management and the reason for choosing that area...................1Discussion regarding the model or the principle that is useful in relation to the research topic.2Thoughts about formulating the project proposal that will act as the base for furtherdissertation project 886................................................................................................................2Suggesting provisional primary research question .....................................................................37. Does online media marketing helps in improving the sales performance of an organization?......................................................................................................................................................4Suggesting the research approach that best suits to the research topic .......................................4What will be sample size and the population of interest in this research study ..........................4REFERENCES................................................................................................................................6
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INTRODUCTIONAssessment Intended research topic and rationale for choosing this topic.Topic- To assess the impact of online media marketing on the sales performance ofcompanies operating in UK retail segment: A study on TescoRationaleIn today's changing world, social media marketing plays an important role in enhancingthe sales performance of an organization and highly influences the market share of thecompanies. The main reason behind studying this topic is that as social platforms are counted ascurrent and future medium through which an entity can increase its revenue and the profitmargins so it becomes important for the researcher to understand and analyse the role of digitalmarketing in boosting the sales and customer base of the firm (Palinkas and et.al., 2015). In orderto attain competitive edge and leading position in the overall market it is important for the firmto promote its products and services on the online websites where it could connect with largenumber of customers and can increase the awareness in relation to its brand which in helps theorganization in increasing its sales with higher profitability. Relevant area of the marketing management and the reason for choosing that area.The area of marketing management within this research study focuses on customerrelationship management where Tesco will be developing various strategies and the tools for thepurpose of the maintaining healthy relationship with its potential customers. For improving itssales performance, it is very important for an enterprise to ensure that its customers remainsatisfied with the products and he services offered by it and this in turn results in more and morecustomer retention. If an existing customer is satisfied, then it will bring more new customersalong with him so customer relationship management is crucial for Tesco in order to meet theneed and the expectations of the customers. The reason besides emphasizing on CRM is mainly for satisfying the customers andretaining them for the longer period so that higher sales could be attained. It is considered as thestrongest approach that enables the firm in maintaining stronger relationship and creatingpersonal bonding with large number of people (Johnston, 2017). It also assists in strengtheningthe performance of the company as it is the cost effective technique which leads an entity to gain1
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