The Impact of Corporate Social Responsibility on Business Activities, Brand Image, and Performance of Organizations

RESEARCH METHOD

TABLE OF CONTENTS
Working title....................................................................................................................................1
What is the dissertation about and why is it important?..................................................................1
Research Question, Aim and Objectives.........................................................................................2
What are the potential impacts of the dissertation?.........................................................................3
What is the theoretical framework for the dissertation? Or Literature review................................3
REFERENCES................................................................................................................................5

Working title
The main working title of this research proposal is ‘A study to analyse ways in which
Corporate social responsibility impact business activities, brand image and performance of an
organization. A case study of Tesco Organization.’ This title will clearly help readers to
understand what this dissertation is about and what theories and context this dissertation will
capture.
What is the dissertation about and why is it important?
This topic is about importance of corporate social responsibility for organizations and
ways in which it can impact overall business activities a brand image of an organization Olthuis
and van den Oever, (2020). Today corporate social responsibility has become one of the most
important factors which is required to be focused upon by organization because it can not only
impact overall brand image of organizations but it can also impact their overall performance and
business activities drastically. Due to this, today it has become extremely important for
organizations to focus upon being committed towards their corporate social responsibility. This
topic is important because focusing upon corporate social responsibility can directly help
organizations to sustain within competitive market in which they operate (Ramesh and et. al.,
2019). This dissertation will be focusing upon analysis of corporate social responsibility of Tesco
organization in order to identify and analyse ways in which it can impact their organization in
both positive and negative manner. This topic will further help readers in understanding ways in
which focusing upon fulfilling organizational CSR responsibility can help a company to attract a
greater number of customers, enhance sales of their products and services and can further
influence their market and financial performance (Lee and Lee, 2018). This topic is important to
be discussed and researched because many companies do not focus upon doing business ethically
and neglect negative impact of their business upon environment and upon society. Due to this,
their brand image in front of their customers get impacted because nowadays people are
becoming more and more aware of their surroundings and prefer companies that operate or do
business ethically and sustainably so that their negative impact upon environment and society
can be reduced (Srivastava, 2019). As a result, it becomes important for organizations to focus
upon CSR so that loyalty and satisfaction level of customers is not impacted and their
performance can be maintained.
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