Research Method in Computing: Abstract and Primary Research

Running head: RESEARCH METHOD IN COMPUTING
Research Method in Computing: Abstract and Primary Research
Name of the Student
Name of the University
Author Note

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RESEARCH METHOD IN COMPUTING
Table of Contents
Section 2: Abstract and Primary Research Method.............................................................2
2.1. Project title: Social Media Data Mining for targeted business Promotion...............2
2.2. Abstract.....................................................................................................................2
2.3. Client, Audience and Motivation..............................................................................3
2.4. Primary Research Plan..............................................................................................4
References............................................................................................................................8

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RESEARCH METHOD IN COMPUTING
Section 2: Abstract and Primary Research Method
2.1. Project title: Social Media Data Mining for targeted business Promotion
The social media data mining is a process of collecting and processing unstructured
information. The different techniques of data mining can help in understanding the online
behavior along with the likes and dislikes of a particular audience. The data obtained from the
mining can help in developing business strategies for promoting business to a targeted audience
through social media. The details about the posts, followers, following lists and interest of the
people can be collected for providing targeted advertisements for the audiences. The role of
social media in business promotions has become more significant in recent years (Wu et al.
2014). The social media provide an opportunity for understanding the human behavior and their
interest which are appropriately used by the business organizations in developing a tailored and
targeted advertisement (He, Zha and Li 2013). The aim of this research is to evaluate the process
by which the social media data mining can be used for business advertisements. The project has
been undertaken in order to understand the role of social media in business promotions. Mining
of the data of social media considerably helps in developing the business strategies for promotion
of business in social media. The objective of this project is to analyze the effectiveness of social
media data mining is developing targeted advertising strategies for online audiences. The entire
research plan for this research project is formulated in the following paragraphs.
2.2. Abstract
With the emergence of the internet and social media, many business organizations make
use of this social to promote their business and product. Since social media has made it easier to
communicate with hundreds and thousands of people, this is considered to be one of medium for