Research Methodologies

Research
Methodologies

Table of Contents
PART 1: Research Design Proposal................................................................................................4
TITLE:.............................................................................................................................................4
Chapter 1 : Introduction...................................................................................................................4
Rationale of Research.................................................................................................................4
Research Aim..............................................................................................................................4
Research Objectives....................................................................................................................5
Research Questions.....................................................................................................................5
Significance of Research.............................................................................................................5
Chapter 2: Research Methodology...................................................................................................5
Chapter 3: Data Analysis.................................................................................................................9
Chapter 4: Ethics, Values, Referencing and Presentation..............................................................10
PART 2: LITERATURE REVIEW...............................................................................................11
Chapter 1: Literature Review Introduction....................................................................................11
Chapter 2: Literature Review Main Body......................................................................................11
Different Social media marketing strategies.............................................................................11
Impact of social media on sales and revenue............................................................................13
Challenges of social media marketing......................................................................................14
Chapter 3: Literature Review Conclusion......................................................................................15
REFERENCES..............................................................................................................................17

PART 1: Research Design Proposal
TITLE:
Impact of social media marketing on sales and revenue of the organisation. A
study on Vodafone PLC.
Chapter 1 : Introduction
In current market, there are many changes which are taking place in current
market because if managers want to perform operations as per external policies. With
understanding and determining that changes are required in external market, there will
change in business activities as well (Chaffey, Hemphill and Edmundson-Bird, 2019).
These days, there will use of information which is specific and appropriate to
understand changes properly. If actions are conducted to determine actions, then it will
not be easy for people to understand policies properly. These days, there is requirement
of complete and specific information about ways through which marketing can be done.
Social media marketing is one of the best and specific way to complete the task. There
is requirement of policies with which organisation can do marketing properly (Lou and
Alhabash, 2018). This study is based on Vodafone PLC which is one of the best tele-
communication organisation having head quarter in UK. This association is using social
media for marketing purpose and they have positive impact on its sales and revenue.
Rationale of Research
The main purpose behind conducting this present research which is based on
social media marketing is to analyse how it affects sales and revenue rate of a
company. Through this process, researchers can enhance their concept on importance
of marketing strategies and the way social media influence purchasing behaviour of
people. To conduct this project, they will get opportunity to sharpen their research skills,
that helps in completing future assignment more efficiently.
Research Aim
To determine the impact of social media marketing on sales and revenue of the
organisation. A study on Vodafone PLC.

Research Objectives
 To study the different social media marketing strategies.
 To determine the impact of social media on sales and revenue of Vodafone PLC.
 To evaluate the challenges that arise in social media marketing of Vodafone
PLC.
Research Questions
 What are the different social media marketing strategies?
 What is the impact of social media on sales and revenue of the Vodafone PLC?
 What are the challenges that arise in social media marketing of Vodafone PLC?
Significance of Research
Through this research, role of social media in marketing a business can be
determined, with its impact on sales and revenue. This would help researchers in
recommending better strategies to chosen company, for selecting best channels for
increasing accessibility of business.
Chapter 2: Research Methodology
Introduction
Research methodology is a specific technique and method used by researchers
to identify, select process and analyse all the relevant data and information related to
particular topic (Chaffey and Ellis-Chadwick, 2019). This section allows and gives
proper understanding to reader about the overall study, its reliability and validity. This
section is conducted in order to provide thorough information to reader about the
sources from which all the data present in report is collected and the process and ways
by which it is analysed and evaluated. This research is conducted on the qualitative
data which is based on the numbers, figures and graphs (Zaki, 2019). In this report
research onion tool is used to understand different aspects of research methodology
and provide more elaborative and descriptive information.
Research onion framework is used which has several layers containing various
factors. This model starts from outer layer moving towards the inner layer of the
research onion. Research onion tool was developed and established by Saunders in
2007, describing different stages by which a researcher passes while conducting and