To identify the impact of tourism management on sustainable tourism development

This research aims to identify the impact of tourism management on sustainable tourism development in Ta' Dmejrek. It explores ways to increase awareness about sustainable tourism and the importance of sustainable tourism development for the environment. The study includes a literature review, research objectives, research questions, and hypotheses. The research will use a questionnaire to collect primary data from 80 respondents.

Research Methodologies
(Research Work)

Table of Contents
TITLE .............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Activity RW1...................................................................................................................................1
Reflection about the theme..........................................................................................................1
Background of the study.............................................................................................................1
Problem to study ........................................................................................................................2
Objectives of the research...........................................................................................................2
Research time and space.............................................................................................................3
.....................................................................................................................................................4
.....................................................................................................................................................4
Questions of the research ...........................................................................................................4
Research hypotheses...................................................................................................................4
Activity RW2 ..................................................................................................................................6
Hypotheses with the questions of questionnaire ........................................................................7
Activity RW 3..................................................................................................................................9
I- Conceptual phase.....................................................................................................................9
1. Formulation of the problem................................................................................................9
2. Literature Review...............................................................................................................9
3. Objectives, research questions or hypotheses..................................................................14
II- Methodological phase..........................................................................................................15
1. Type of study and design..................................................................................................15
2. Sample..............................................................................................................................16
3. Measurement instruments ................................................................................................18
REFERENCES..............................................................................................................................19

TITLE
“To identify the impact of tourism management on sustainable tourism development”. A
study on Ta' Dmejrek.
INTRODUCTION
Tourism management introduces to everything which is related to the travel and
hospitality sectors. It includes the management or administration of multitudes activities such as
investigating tour destination, making travel arrangement, planning the tour and providing
accommodation (Bunakov and et. al., 2015). Sustainable development introduces to the progress
that meets the requirements of the existing without compromising the capability of the future to
meet their own requirements. For this research Ta' Dmejrek is a chosen mountain which is
located in Malta. In order to attract visitors in that place different, there are various factors that
motivate visitors to travel including spend holidays leisurely, visit friends and relatives, get
health treatment and many other.
Activity RW1
Reflection about the theme
I am happy that I got an effective chance to perform this research over an interesting
topic i.e. “To identify the impact of tourism management on sustainable tourism development”.
A study on Ta' Dmejrek. This research helps me in increasing my knowledge and understanding
about the importance of sustainable tourism development. With the help of tourism management
I am easily increase sustainability in tourism (Hall, Gossling and Scott, 2015). For sustainable
tourism development, Ta' Dmejrek is a chosen mountain which is highest point of Malta. In
order to attain research objectives, I become able to use questionnaire as it helps me by providing
accurate information about the role of tourism management in sustainable tourism development.
Background of the study
Sustainable tourism refers to an effective way of travelling and also exploring a
destination (Ta' Dmejrek) while respecting its environment, people and culture. Tourism plays
essential and significant role within economic development or improvement at any community,
national, regional and international levels by utilising different number of natural resources. In
making effective use of the surroundings and natural resources, the unfavourable effects have to
1

be reduced to assure better and sustainable use, as well as create adequate tourism revenue or
sales to reinvest a definite portion of funds (Lee and Hsieh, 2016). The sustainable is concept of
visiting as tourist and also trying to make positive effect on economy, environment and society.
The tourism can include primary transportation to accommodations, recreation, shopping,
entertainment etc. In this, sustainable tourism development meets requirements of the present
tourists and host regions while protecting for future. The sustainable tourism goods are operated
in the harmony with local environment, cultures and community so that these become
beneficiaries not tourism development victims.
Problem to study
In order to identify the impact of tourism management on sustainable tourism
development is a main issue for researcher. To conduct research over this topic appropriate time
and cost will be needed by researcher. As in absence of accurate amount of capital and time,
researcher not able to conduct this investigation in proper manner. At present, enhanced demands
for tourism make force on carrying capability (Malik and Bhat, 2015). Larger numbers of
travellers creates it more than possible that environs will be at danger and the cultural heritage
should be ruined. For example, in China they will face different challenges or issues, because
they are graded sixth world-wide in terms of tourist arrivals. This chance for major tourism
development in China creates it essential to speedily see the environmental as well as social
problems that are main part of sustainable tourism development. Along with this, careful
planning as well as assessment are essential aspects of sustainable tourism development.
Objectives of the research
The research objectives is concise, clear and declarative statement that gives direction to
investigate variables. The objectives are to be directed towards determining relationships among
two different variables. It explain what needed to be attained through project. These are mainly
expressed in lay context and also directed as much to an investigator. It can serve to guide
research related activities (Mathew and Sreejesh, 2017). The research objectives summarise
accomplishments an investigator wishes to accomplish by project and also give direction to
study. They should be attainable means framed keeping the available time in mind, required
infrastructure and some of the other resources.
 To increase awareness about the sustainable tourism development.
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 To identify the impacts of tourism management on sustainable tourism development in
Ta' Dmejrek.
 To analyse importance of sustainable tourism development for environment.
Research time and space
Time introduces to the main and necessary factor which will be used for conducting this
research in systematic manner. For identifying time period, Gantt chart will be going to used by
investigator as it helps them by providing accurate information regarding the starting and ending
data of research (Mason, 2015). In Gantt chart different number of activities have been involved
which are development of aim and objectives, literature review, research methodology,
collection and analysation of information etc. These are main activities which directly support
researcher to complete each activities of study within given time period and accurate manner.
3

Questions of the research
 What are ways to increase awareness about the sustainable tourism development?
 What are the impacts of tourism management on sustainable tourism development in Ta'
Dmejrek?
 What is the importance of sustainable tourism development for environment?
Research hypotheses
Hypothesis 1:
Null hypothesis: μ = Ways to increase awareness about the sustainable tourism development.
Alternative hypothesis: μ ≠ Ways to increase awareness about the sustainable tourism
development.
Hypothesis 2:
Null hypothesis: μ = The impacts of tourism management on sustainable tourism development in
Ta' Dmejrek.
4

Alternative hypothesis: μ ≠ The impacts of tourism management on sustainable tourism
development in Ta' Dmejrek.
Hypothesis 3:
Null hypothesis: μ = The importance of sustainable tourism development for environment.
Alternative hypothesis: μ ≠ The importance of sustainable tourism development for
environment.
5

Activity RW2
Questionnaire: This introduces as an effective source of primary data collection which
will be going to applied by researcher for collecting valid and reliable information about the
impact of tourism management on sustainable tourism development. In this instrument of
research different number of questions will be included which helps in identification of Null and
Alternative hypotheses (Muresan and et. al, 2016). 80 respondents will be taken into
consideration for answering above mentioned all questions in systematic manner. There are some
questions which will be prepared as below:
Questionnaire
Q1) Do you have knowledge about the sustainable tourism development?
a) Yes
b) No
Q2) What are the ways to increase awareness about the sustainable tourism development?
a) Social media
b) Instagram
c) Twitter
Q3) Does social media is effective tool in increment of awareness about the Ta' Dmejrek among
visitors?
a) Yes
b) No
Q4) What is the impact of tourism management on sustainable tourism development in Ta'
Dmejrek?
a) Positive
b) Negative
c) Neutral
Q5) How tourism management helps in sustainable tourism development in Ta' Dmejrek?
a) Awareness increments to all people
b) Huge amount of economic generation
c) Natural resources preservation for future purpose
Q6) Does Ta' Dmejrek mountain is attractive place for visiting?
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a) Yes
b) No
Q7) What is the importance of sustainable tourism development for environment?
a) Improving infrastructure
b) Promoting community pride
c) Higher quality of life for local population
Q8) What are the major risk involved in sustainable tourism?
a) Natural disasters
b) Man-made risks
Q9) What are the major initiatives that can support in reduction of risk that involved in
sustainable tourism?
a) Provide clear and honest crisis communication.
b) Support sustainable options in destinations.
c) Say no to illegal trade.
Q10) Provide any recommendation in sustainable tourism development in Ta' Dmejrek.
Hypotheses with the questions of questionnaire
H1: Q1) Do you have knowledge about the
sustainable tourism development?
Q2) What are the ways to increase awareness
about the sustainable tourism development?
Q3) Does social media is effective tool in
increment of awareness about the Ta' Dmejrek
among visitors?
H2: Q4) What is the impact of tourism
management on sustainable tourism
development in Ta' Dmejrek?
Q5) How tourism management helps in
sustainable tourism development in Ta'
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Dmejrek?
Q6) Does Ta' Dmejrek mountain is attractive
place for visiting?
H3: Q7) What is the importance of sustainable
tourism development for environment?
Q8) What are the major risk involved in
sustainable tourism?
Q9) What are the major initiatives that can
support in reduction of risk that involved in
sustainable tourism?
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Activity RW 3
I- Conceptual phase
1. Formulation of the problem
This report is taken in to consideration on identify the impact of tourism management on
sustainable tourism development. The tourism takes the full account of current as well as future
economic, environmental and social impacts which addressing requirements of tourists, host
communities and environment. In past decade, tourism has most lucrative and largest industry in
all over the world in employment context and also share the gross domestic product globally.
Travel and tourism sector has been developing and also changing fast pace as there are more
people interested in spending the leisure time. (Zaman and et. al., 2016) This develops
opportunities in areas which are characterized through the natural attractions, wilderness habitats
etc. in this, local communities many be benefited in the economic terms and develop
conservation commitment and also social commitment. Under this, research issue is related to
collecting the relevant information and data by using authentic sources so that the positive
outcomes can be examined. As large number of tourists go one place to another for gain the
experience of new destinations. Sometimes they face problem related to resource depletion,
health, climate changes and some other issues. With the helps of conducting this investigation,
some other issues can be determined and the solutions to overcome from them effectively.
2. Literature Review
Literature review introduces as an essential part of research. It is a systematic procedures
which is used by scholar or researcher to identify existing body of completed work. Main
purpose of literature review is to support investigator by providing detailed data about the topic.
This section also help investigator to analysis gaps in previous study. This section of study also
assist an investigator to address each objectives or questions or hypotheses of study in accurate
manner.
Ways to increase awareness about the sustainable tourism development
According to opinion of Amanda Williams (2019) Sustainable tourism development
supports as well as assures the economic, cultural and social well being of communities under
which the tourism takes place. It needs informed participation of all the relevant stakeholders and
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strong potential leadership to assure the wider participation. In travel and tourism sector,
sustainable tourism is committed to making minimum impact on local culture and environment
while assisting to generate the future employment opportunities for the local people. The positive
impact of the sustainable tourism development is to assure that the development provides the
better experience to local people. Attaining the sustainable tourism is continuous process and this
needs the constant monitoring impact and introducing the corrective measures. It is necessary
that the sustainable tourism should be maintain high level of the tourist satisfaction and also
assure meaningful experience to visitors, rising awareness regarding sustainability problems and
also promoting the sustainable tourism. The sustainable tourism enhances positive contribution
of the tourism towards biodiversity conservation and reduction of poverty and attaining common
objectives towards the sustainable development. The sustainable tourism gives necessary
economic incentives for protection of habitat. Under this, revenues from the visitors spending
channelled back in to the nature conservation for the local communities for managing the
protected areas. On the other hand, sustainable tourism is form of the tourism that meet with the
tourists requirements and host communities without any comprising ability of the future
generations to meet with the own requirements. This is envisaged as leading to the management
of all the resources in such a manner that the social, aesthetic and economic requirements can be
fulfilled while maintaining the ecological process, cultural integrity and biological diversity. The
sustainable tourism development is development that meets requirements of present without any
comprising ability of the future generations in order to meet with the own needs (Hatipoglu,
Alvarez and Ertuna, 2016).
Under this, it is necessary to increase the awareness about the sustainable tourism.
Through promoting it. Visitors which promote the sustainable tourism are more sensitive to
dangers and protect the tourist destinations. The sustainable tourism can minimize tourism
impact in informing themselves of politics, economy and culture of communities visited. It is
necessary to aware about the sustainable tourism development in an effective manner so that the
travelling or travel destinations can not be affected. There are some ways to enhance awareness
about the sustainable tourism development:
Educate- For develop global movement require to impact the real change, visitors should
be commit to spreading approach as well as knowledge to travel (Lee and Hsieh, 2016). This is
not enough to pick responsible vacation but as see requirement for the sustainable travel
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solutions by educate others like family, friends, neighbours and those which are responsible for
the tourism choices. The tourism firms have cottoned to fact travellers which are looking for the
new ways to develop positive impact on communities which they visit.
Minimize Carbon Footprint- It is one of the most effective way to enhance awareness
regarding sustainable tourism development. It is more easier to do and will have the big impact.
According to EPA reported that the aircraft accounted for whopping 9% greenhouse gas
emission in year 2016. Now some of the airlines offer option for the anyone ticket booking to
purchase some credits to be offset the carbon footprints (Poudel, Nyaupane and Budruk, 2016).
Talk- As visitors share decision with the others to travel responsibility and will meet with
the others which can share their focus. Better understanding landscape is one of the effective way
to develop sustainable vacations. It is necessary to talk with the other experienced travellers and
also use knowledge to enhance own (Basu, 2017).
The impacts of tourism management on sustainable tourism development in Ta' Dmejrek
On the basis of Brian Mullis (2019), Tourism management consists all activities
concerned tio tourism. This involves aspects of the business management and administration.
This is oversight of all the activities concerned with tourism. This is multidisciplinary area that
prepare the people with experience, training and interest for the management positions in
accommodations, foods and tourism sector. Sustainable tourism is concept of visiting place as
the visitors and also trying to make positive impact on environment, economy and society. It is
attempting to have the minimum impact on local culture and environment while helping to
generating the future employment for the local people. Main aim of the sustainable tourism to
assure that the development brings positive experience for the local people, tourist and
organisations. On the other hand, sustainable development is safeguard and also protect
capability of earth for support the life. This is related with the social equity, developing viable
economy, cultural diversity and environmental protection. The sustainable tourism development
is based in focusing on long term tourism aspects through assuring that future and present
demands are effectively and ethically meet. The main focus of sustainability is on future-
oriented and long term needs which should be fulfilled through taking the considerable decisions
and actions. Objective of the sustainable tourism development is to focus on the various areas
related to sustainable development. The tourism management on sustainable tourism
development in Ta' Dmejrek. Malta is small island that situated in bottom of the south Europe.
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Ta' Dmejrek is a destination place that located in the Malta country. In this country, Ta' Dmejrek
is highest point of the Malta that located on Dingli Cliffs with elevation of 253 metres.
“Sustainable” is mainly used through the politicians of Malta together with the innovation and
creativity. It is main part of Maltese political discourse by which showing that government
known that concept should be introduced in the Malta country. One of main sustainability pillars
is to be coordinated governance. This is underwhelming place to be visit. The focus of the
sustainable tourism development is on promoting the development without any kind of resources
depletion and attained through managing resources in an effective manner. Sustainable tourism is
based on the certain principles and its main focus on assuring that development is compatible
with maintenance of the ecological processes and also biological resources. In context to this,
sustainable tourism development should be planned in cost effective manner so resources are to
be managed and also used significantly (Coccossis, 2017).
Sustainable development has accepted for the policy development, International
Federation of Tour Operators (IFTO) and International Agencies and Organizations like the
World Tourism and Travel Council (WWTC) have been attempted to the tourism- environment
problems. On the other hand, sustainable development is to be considered as best solutions to the
social degradation and environment issues. In order to this, sustainable development planning
focus on environmental resources preservation and planned the activities in such manner that so
that excessive and intensive use of the resources can be avoided. In related to Ta' Dmejrek,
sustainable business organisation is responsible for assisting and monitoring the tour operators in
Malta country so that they can be facilitate development of the sustainable tourism development
programs. The sustainable tourism is to be planned with aims of providing the benefit to local
people, conserving natural resources and also protecting culture. Plan consist educating the
visitors and local people both (Rasoolimanesh and Jaafar, 2017).
The importance of sustainable tourism development for environment
As per viewpoint of Alejandro Filloy (2018) Sustainable tourism is concerned with
supporting local economy as well as community tourism initiatives. Through buying local
products means support community and through tourism initiatives that assuring financial
advantages that stay with people. It is one of the effective way of travelling that leaves minimum
impact on visited places and leaves positive effect on society. It is way of exploring and
travelling destination while respecting its environment, people and culture. In context to this,
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sustainability in destination that generate the local jobs and make improvement in quality of the
work. This gives opportunities for the local people to begin own business in tourism. It is helpful
in enhance positive feelings inside community for place. They are easy to be engaged in the
tourist projects as to see the advantages to society. An environment is necessary to the tourism.
An environmental sustainability means making the resources in area. In context to environment,
sustainable tourism can take place in form of the natural protection programmes. In the local
community projects, doing better can attained quickly by tourism on small scale. The sustainable
tourist us concept of visiting place as visitors and also trying positive impact on environment
(Ateljevic and Page, 2017). The sustainable tourism is attempting to have minimum impact on
environment and the local culture that aids in generating the future employment for the local
people. Direct positive tourism impact consist preservation of the historic monuments and sites,
establishment of life sanctuaries and national parks. On the other hand, education regarding
reasons for sustainable tourism placed spotlight on the responsible planning. As large number of
the consumers aware of lasting advantages of taking pictures and leave footprints online to
respect nature and reduce impact on habitat. The sustainable tourism develop the positive impact
in the environment and in Malta, there are large number of tourists visiting. In relation to this,
ecotourism aids to protect the pristine environment and natural habitats. This permits
communities and countries to develop their economies without harming an environment. It helps
in attracting the large number of consumers towards different destination places of Malta
country. This is possible for the tourism to be better for environment. The sustainable tourism
attempts to use resources which available to conserving them for future. If the sustainable
tourism can be developed then the generated money can be used to repair as well as improve
natural environment. The sustainable tourism development is helpful to conserve the precious
natural resources. It also avoid displacement as well as resettlement of local communities.
Purpose of the sustainable tourism development is to attain better and sustainable future. It is at
its core about keeping people alive and also protecting them (Coccossis, 2016).
3. Objectives, research questions or hypotheses
Objectives of the research
 To increase awareness about the sustainable tourism development.
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 To identify the impacts of tourism management on sustainable tourism development in
Ta' Dmejrek. To analyse importance of sustainable tourism development for environment.
Questions of the research
 What are ways to increase awareness about the sustainable tourism development?
 What are the impacts of tourism management on sustainable tourism development in Ta'
Dmejrek? What is the importance of sustainable tourism development for environment?
Research hypotheses Hypothesis 1: Null hypothesis: μ = Ways to increase awareness about the sustainable tourism
development.
 Alternative hypothesis: μ ≠ Ways to increase awareness about the sustainable tourism
development. Hypothesis 2:
 Null hypothesis: μ = The impacts of tourism management on sustainable tourism
development in Ta' Dmejrek.Alternative hypothesis: μ ≠ The impacts of tourism
management on sustainable tourism development in Ta' Dmejrek. Hypothesis 3: Null hypothesis: μ = The importance of sustainable tourism development for
environment.
 Alternative hypothesis: μ ≠ The importance of sustainable tourism development for
environment.
II- Methodological phase
1. Type of study and design
Type of study: There are mainly two type of research study which name are qualitative
and quantitative. Quantitative research is explaining phenomena or concept by gathering
numerical information that are analysed by applying mathematically based methods. In the
quantitative research, conventional reliability standards and also external and internal validity not
to be applied. On the other hand, qualitative study seeks to answer questions regarding why and
14

how an individual behave in the way that they do (Flick, 2015). It gives in-depth or detailed data
regarding human behaviour. The qualitative method of research is a kind of the social science
investigation that gathers and works with the non- numerical data and also seeks to interpret the
meaning from data that help to understand the social life by study of the targeted populations.
This permits an investigator to choose problems in depth and also detail without the constrained
through pre- determined analysis categories. There are different methods of collecting
quantitative data such as surveys, observations etc. Along with this, for gathering qualitative
data, interview, focus group, observations, postcards etc. are consider biggest sources. Among
these study, quantitative research method will be opt by researcher. As this type of study is more
useful for investigator by giving them information from the questionnaire.
Justification of selecting qualitative research method: There are different advantages
that will be gained by researcher if they use quantitative research methods. It includes data
collection occurs rapidly, samples are randomized, offers reliable and repeatable information,
information from a larger sample is used and many other (Gioia, Corley and Hamilton, 2013).
These are consider biggest reasons for selecting quantitative research methods. Along with this,
such type of study will also help in identification of impact of tourism management on
sustainable tourism development.
Research design: It is a framework for conducting research project. This detailed process
required for obtaining information required to the structure the marketing research issue. The
research design is plan, strategy and structure of research that convinced to obtain the answers to
the research questions and control variance. It is master plan that specifying process and methods
for gathering as well as measuring required information. This type of methodology is defined as
an effective and useful framework of techniques and methods selected by investigator to
combine different elements of study in a reasonable logical way so that research problem is
handled in efficient manner. Research design gives insights regarding how to conduct
investigation applying a specific methodology (Green, Camilli and Elmore, 2012). The entire
activity or task of the study is depend of research design which is followed by investigator or
scholar for identifying the impact. Along with this, there are mainly three kind of research design
including descriptive, experimental and exploratory.
Descriptive research design- It is explained as research method that defined
characteristics of population that is being to be studied. This is quantitative research method that
15

help in gather the quantifiable information to used for the statistical analysis of population
sample. It is scientific method that consists observing behaviour of subject without any
influencing (Gioia, Corley and Hamilton, 2013).
Experimental research design- This is mainly related with constructing an investigation
that high in the causal validity. It gives high level of the causal validity. It is any research that
conducted with particular approach, where the variables set are constant while some other are
measured as subject of experiment (Hall, Gossling and Scott, 2015).
Exploratory research design- It is mainly for the problems which has not studied in a
clear manner before, develop operational concepts, intended to be establish the priorities to make
improvement and make improvement in final research design. The main focus of this research
design is to explaining aspects of study in detailed manner (Lee and Hsieh, 2016).
Among these types of research design, descriptive design will be going to applied by
researcher. As this type of design is more suitable and help investigator in deriving valid
conclusion.
2. Sample
In research terms as sample introduces to the group of people, items or objects that are
taken from a biggest population for measurement. Sample represents the entire population and
include how the sample is chosen when it is taken from large population. This is a major factor
that determining the accuracy of the results of the survey. Along with this, sampling is the
process used by researcher for choosing a part of population. There are two techniques of
sampling such as probability and non-probability. Probability sampling uses simple random
sampling method to create a sample. On the other hand, non-probability sampling use non-
random process like convenience sampling or researcher judgement (Kumar, 2019). Therefore,
both are consider effective technique of sampling but for selecting sample size for current study,
probability sampling method will be going to applied by researcher. By using this method, 50
respondents will be taken into consideration. Non-probability is consider another kind of
sampling technique which is not used for choosing sample size of this study. There are several
techniques that help gather sample based on the condition and needs. Different kinds of sampling
methods mention below:
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Probability sampling- This is sampling technique in which the sample from large
population are selected through using method that based on probability theory. In this, everyone
in population has known and also equal chance of getting chosen. Under this, investigators
should set to some of the process that assures with confidence that has various unites in sample
population have the equal opportunities. It is one under which the each component of population
has known non- zero probability of chosen. This kind of sampling method provides probability
that sample is population representative. The main benefit of probability sampling is that it
provide the high reliability level related to research findings (Mason, 2015).
Non- probability sampling- This uses the non- randomized methods in order to draw
sample. This method of sampling mainly considers the judgement. In this, participants are
mainly chosen because they are easier to be access. In non- probability sampling technique
where samples are collected in process which do not provide equal chance to all people in
population of being chosen. The benefits of non- probability sampling method are cost and
convenience. In context to this, sample group members have to be chosen according to personal
judgement or accessibility of an investigator. This is helpful in exploratory studied stages for an
instance pilot survey (Muresan and et. al, 2016).
Justification of choosing probability sampling: Simple random sampling as an useful
type of probability sampling will be used for this research. Random sampling is useful technique
as it creates or develops samples that are extremely representative of population. Therefore, as
compare to non-probability sampling, probability sampling is much more appropriate. As this
sampling technique not take more time, resources and cost of the researcher (Mackenzie Tan,
Hoverman and Baldwin, 2012). In addition to this, probability sampling help investigator in
selection of sample size on random basis. There are different advantages of probability sampling
such as cost effective, involves lesser degree of judgement, comparatively easier way of
sampling, less time consuming, sample representative of population and can be done even by
non-technical persons. Therefore these are consider main ways for selecting this type of
sampling.
3. Measurement instruments
Measurement instrument are consider as an effective tool which is used for measuring
information about the research. This part of research is used by researcher which help them in
17

the evaluation of subjects or field of study. There are different types of instruments that are used
to measure or gather information about the field of study. It include survey, interviews, informal
observations scales, questionnaire and indexes (Mackey and Gass, 2015). All these instruments
are essential but for measuring of gathering information about the impact of tourism
management on sustainable tourism development, questionnaire will be used.
Justification of selecting questionnaire as a measurement instrument: Questionnaire is
an useful instrument or tool of data collection or measurement. There are various reasons for
using questionnaire including less time consuming, generates a large amount of data, low to no
cost, different ways of administration, format is easily understood by the respondents etc. These
are main advantages of using questionnaire and these helps in collection of appropriate and
reliable information regarding the selected topic (McCusker and Gunaydin, 2015).
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