Role of Sales Department in Increasing Profitability of an Organization

Research
Methodologies

Contents
Chapter 1: Literature Review Introduction......................................................................................3
Chapter 2: Literature Review Main Body.........................................................................................4
Role and responsibilities of sales department within an organization................................................4
Importance of sales department in generating revenue......................................................................5
Main duty of sales department in improvement of profitability level of Waitrose.............................6
Chapter 3: Literature Review Conclusion.........................................................................................7
REFERENCES....................................................................................................................................8

Tittle: “To identify the role of sales department in increasing profitability of an
organization”. A study on Waitrose.
Chapter 1: Literature Review Introduction
LR is considered as an important activity that refers to the summary of previous
studies on the basis of selected research area. Mainly, it is theoretical aspect that provide
detailed information that support in taking valid and reliable outcomes at the end of the
investigation. Along with this, it also includes review of already published books, articles,
newspaper, magazines and any more sources which is based on the specified area of interests.
The main objective of this section is to evaluate as well as analyse the depth data that directly
provide support to investigator in taking a right judgement within the research activities. In
addition of this, it is critical evaluation of past analysed studies to determine the appropriate
gap and at the same time also may aid in enhancing the chances of attaining positive and
reliable results that make overall study more effective and reliable in nature (Downey and et.
Al., 2015). As, it is not chronological catalogue of selected resources but it is detailed
evaluation that assist in analysing the actual theoretical information on the basis of
determining the actual role of sales department in enhancing sales and productivity level at
market place. Under this regard, researcher undertake this section that is based on the
secondary sources of data in which investigator use certain sources like published articles,
books, journals and many more to gather relevant data and information. By this, investigator
can easily take right and appropriate decision within the investigation and also make it more
authentic. Along with this, it also includes viewpoints of different authors on the basis of
different research objectives that directly contributes in enhancing the chances of
accomplishing positive and accurate outcomes at the end of the investigation.
Chapter 2: Literature Review Main Body
Role and responsibilities of sales department within an organization
According to Nagle and Müller, (2017), The sales department encourages the company
growth as well as the loyalty of customers. A high-quality salesman creates a stable, long-
term relationship with your customers. The value of close relationships in business can-not be
overlooked. Personal relations make customers feel respected and allow them to stay loyal to
your company. Plus, a satisfied customer is going to recommend the brand to others that
contributes in increasing the image at market place. The sales team has other goals, aside
from only making sales. Since, sales department is always the bridge between customers as