Marketing Essentials Assignment | Vodafone Malta company

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Research Methodologies
Table of ContentsSubmission 1 : Research Design proposal......................................................................................3Chapter 1 INTRODUCTION..........................................................................................................3Chapter 2 RESEARCH METHODOLOGY...................................................................................4Chapter 3 DATA ANALYSIS........................................................................................................7Chapter 4 ETHICS, VALUES, REFERENCING AND PRESENTATION...................................7Submission 2: Literature Review....................................................................................................8Chapter 1 INTRODUCTION..........................................................................................................8Chapter 2 MAIN BODY.................................................................................................................8Chapter 3 CONCLUSION.............................................................................................................12REFERENCES..............................................................................................................................14
Submission 1 : Research Design proposalChapter 1 INTRODUCTIONMarketingis the term that will be usedfor the purpose of buying and selling of productand services. In this different techniques will be used for introducing product into the marketsuch as advertising, promotional campaigns etc (Mackey and Gass, 2015). Marketer also usesmarketing mix strategy for the purpose of enhancing business operations for the future. Presentstudy will be based upon Vodafone Malta company that is the largest mobile operator in terms ofconsumer in Malta. It was founded in 1989. It deals in mobile phones as well as ancillaryproducts.Aim:-Impact of marketing on the performance of business in the global market.Objectives:To identify the concept of marketingTo determine importance on using effective marketing strategies to raise businessperformance.To evaluate negative and positive impact of marketing on business performance.To recommend different ways of marketing to enhance business performance.Research QuestionQ.1. Do you understand concept of marketing?Q.2. Do you think effective marketing strategies help in raising business performance?Q.3. What is your opinion regarding positive and negative impact of marketing on businessperformance?Q.4. Provide different ways of marketing that help in enhancing business performance?RationaleThis topic is taken into account for identifying concept of marketing in business that helpin providing various changes in business operations. It is also important for determining effectivemarketing strategies that help in raising business performance. This topic also provide insights ofpositive and negative impact of marketing on business performance. From this topic differentways of marketing help in evaluating business performance (Ritz, Brewer and Neumann, 2016).From this topic it can be evaluated that marketing is having different segments that providechanges in business operations through which performance can be improved at global level.
There are various changes that can be done after analysing its both aspect as negative andpositive that provide impact on business performance.BackgroundThe background of the study provide information related to impact of marketing onperformance of business. This study based upon Vodafone Malta company as it is a mobilenetwork operator that help in providing telecommunication services in the country. This includebackground of marketing on various strategies that influence business performance. Gaps will beidentified that help in providing effective changes in evaluating marketing strategies that appliedinto study for making it efficient (Jasti and Kodali, 2015). This study also address variousapproaches and methods that help in evaluating objective of the study. As these perspective isuseful for enhancing business operations and lead to create differences as using marketingstrategies. Through this study various aspect can be analysed for helping out changes that madeafter evaluate impact of marketing on business. Gaps will be fulfilled by utilizing propertechniques and methods that provide different aspect for the future.Chapter 2 RESEARCH METHODOLOGYIt is the process that help in collecting information from different sources that help intaking decision for the future. It includes different approaches and techniques that help in takingeffective decision on impact of marketing on performance of business in the global market. Asdifferent methods will be used for analysing information that is being gathered from varioussources. In this information that is being collected includes from different aspects that helpresearcher in getting effective results while conducting study (Flick, 2015). Specificinvestigation is being conducted that help in evaluating different perfective of the study that helpin achieving objectives of business. For the purpose of designing a research effective study isbeing conducted so that help in getting better results for the future. While conducting researchvarious aspects taken into consideration that help in fulfilling goals and objectives and enhancingmore opportunities in the global market. There are different methods that help in adoptingvarious approaches that is being used while conducting research.Research type:-These are of two types such as quantitative and qualitative. Quantitative can bedefined as that can be expressed in terms of numeric terms and information can be obtainedeasily. On the other hand, Qualitative cannot be expressed in numerical facts and figures soproper evaluation cannot be done as feelings, emotions does not provide effective information.
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