RESEARCH METHODOLOGY.

Running Head: RESEARCH METHODOLOGY
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Research Methodology
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RESEARCH METHODOLOGY 2
Research Methodology
Research Design
The selection of the research design focused on the aim of the investigation of the main
research problem which is why most people prefer vegetables over meat. There are various
research methodologies which can be implemented such as ethnography, narrative,
phenomenological, grounded theory or case study. Other potential designs are qualitative,
quantitative, and mixed. The quantitative design focuses on measurable variables under
investigation. The mixed design applies both the features of the qualitative and quantitative
designs (Creswell, 2014). In this case, the qualitative research design known as ethnography was
found to be the most effective and appropriate since it would cover the research problem
effectively. According to Creswell (2014), qualitative research is a solution seeking exercise.
Since the researcher wanted to find a solution to the research question that was defined,
the qualitative research design was the fitting option. The qualitative study design was chosen
over the other methods due to the purpose of the research based on its features and
characteristics. The research aimed at finding perceptions and answers from individuals to a
social phenomenon. Under this design, experiment was used as the primary method of obtaining
data from participants. The experimental method was appropriate in this case since it investigates
and interprets the information before generating a solution (Creswell, 2014). Thus, the
experimental research method was the best model that could meet the requirements of the topic
and also respond to the research questions.
Sample Frame
The sample frame in this research study defines the boundaries observed by the
researchers in conducting the study. As such, the research involved collection of all crucial

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statistical as well as textual information from individuals in relation to the rates of individuals
buying vegetables and meat for consumption. This was necessary in order to transcribe the
data hence come up with solutions. In addition, the textual information was relevant as the
researchers were able to go through previous studies that have been conducted on the same.
Participants were therefore sourced from the general public as the research problem could be
categorized as a social phenomenon.
Sample Size
Given the key variables and research questions, a mixed method research design was
deemed appropriate for data collection purposes. Quasi experiments were used to obtain data that
was thereafter analyzed in attempt to come up with the main reasons why people prefer
vegetables over meat. The experiment was carried on randomly. Members of the general public
were the target population of the study since their reactions and responses were based on the
impact of both meat and vegetables on the general health of individuals which was the dependent
variable hence very significant to the results attained. Sample size is the number of individuals
picked from the target population who take part in the research study as participants. However,
for this case, it was a bit difficult for the researchers to establish the correct sample size as the
researchers were trying to locate all the data available about the different reasons why people
prefer vegetables over meat as outlined in the sample frame, which would obscure the
establishment of a right number or figure for the sample size.
Besides, the obtaining of participants is an issue that required the researcher to carefully
go about it in order to avoid bias as well as to ensure that everyone in the target population was
represented in the experiment. This is also because, the more information the researchers
managed to collect about specific aspects of the sample frame, the more effective their findings

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and results would be concerning the research topic under investigation. The sampling method
that was used is random. This method ensured that the results from the subjects were able to
apply to the entire target population.
This approach also removes any form of bias by the researcher (Creswell, 2014). The
random sampling process involved assigning numbers to a population then calling out random
numbers to select the people who were later involved in the experiment process. In regard, the
sampling method ensured the selection of participants was entirely fair with everyone getting an
equal chance. The study involved a total of 20 participants from the general public who
comprised of individuals of all demographics within the chosen area. The participants were all
adults, both male and female who consumed both vegetables and meat. This was important as it
ensured that the participants understood the issues they encountered after eating vegetables and
meat hence able to relate to the two variables.
Data Collection `
The data collection instrument that was applied in this study was an experiment. The
research study used an experiment as the most preferable approach in data collection.
Experiments mainly center largely on the subjective interpretation of data (Dewberry, 2014).
The research volume, which on the other hand centered largely on statistical data collected
from the experiment regarding the reasons why people prefer vegetables over meat well as a
few textual materials, guided this choice owing to the difficulties in securing interviews or
visits with food and nutrition professionals. Upon the completion of the experiment,
structured experiment questionnaires were distributed to the participants who answered them
individually. The quantitative experiment questionnaires were deemed significant to the