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Research Methodology - Assignment Sample

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Added on  2021-06-16

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The concept of social media can be a very crucial tool for the businesses in the current time since it brings benefits to the engagement of the audience and increasing the overall traffic of the website. But there can also be certain drawback which consists of resources needed and negative feedback. Based on the pros and cons can assist people in determining the best approach towards social media for the business. Presence of social media has basically transformed the way business is done or communicated to the consumers and the people at large (Borgatti et al., 2018). The report discusses about the research methods with positive and the negative factors of handling social media in organisations.

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Research Methodology - Assignment Sample

   Added on 2021-06-16

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Research Methodology (Assignment 2)Student NameInstitute Name
Research Methodology  -  Assignment Sample_1
ContentsIntroduction................................................................................................................................4Project objective.........................................................................................................................4Project scope..............................................................................................................................4Literature review........................................................................................................................5Justification................................................................................................................................7Research questions.....................................................................................................................9Primary question.....................................................................................................................9Secondary questions...............................................................................................................9Research design and methodology.............................................................................................9Qualitative research................................................................................................................9Quantitative research..............................................................................................................9Sample size...........................................................................................................................10Sampling...............................................................................................................................10Variables...............................................................................................................................10Data collection......................................................................................................................11Data analysis.........................................................................................................................11Expected outcome/conclusion..............................................................................................11Reliability and validity.........................................................................................................12Research limitation...............................................................................................................12Time plan.................................................................................................................................12
Research Methodology  -  Assignment Sample_2
Reference..................................................................................................................................13IntroductionThe concept of social media can be a very crucial tool for the businesses in the current time since it brings benefits to the engagement of the audience and increasing the overall traffic of the website. But there can also be certain drawback which consists of resources needed and negative feedback. Based on the pros and cons can assist people in determining the best approach towards social media for the business. Presence of social media has basically transformed the way business is done or communicated to the consumers and the people at large (Borgatti et al., 2018). The important factor is to highlight on how social media can work on improving marketing and customer service. The report discusses about the research methods with positive and the negative factors of handling social media in organisations. Project objectiveThe main objective of the report is to understand the impact of social media on the businessesin the current time. This will be explained by analysing advantages as well as disadvantages of social media on business. Project scopeSocial media, unlike other kinds of marketing, where marketers can retain some level of control in the area of messaging in addition to there is no form of control on the social media.There are a number of platforms like Twitter and Facebook that permit anyone as well as everyone to come forward and actually share their views. (Bryman and Bell, 2015).
Research Methodology  -  Assignment Sample_3
Literature reviewThe social media works on assuring a proper improvement in the centric approach with handling the negativity that could impact the organisation as well. It is, therefore, become very crucial to constantly supervise the social media account to make sure that the business always looks in right picture. It is important for the business to create to make an effort and create positive content about the business that will rate highly in the search engines so that consumer can always get to see the best side (Bryman, 2015). Following are the benefits of the business of effective use of social media are discussed in detail below: -1.Brand awareness: relevant and compelling data that can grab the attention of many potential consumers and raise the visibility of brands2.There are so many kinds of compelling and crucial content that can get the attention of many prospective consumers and raise the overall brand visibility.3.Brand reputation: people can answer in an instant to the growth of the industry can be visible as leaders who have taken some efforts in the field. This further can help in improving the business and how it is seen by the market. 4.Cost effective process. The process of social media can be very cheap in terms of costthan any other conventional advertising as well as promotion functions. The overall cost of maintaining the presence of social media is minimum. When people select or decide to invest in paid level advertising, one needs to spend as much or as little as thebudget permits (Buettner, 2016). 5.Website traffic benefits. Impactful social content can help in boosting the overall traffic on the website. This further can lead to rising online customers like sales as well as leads.
Research Methodology  -  Assignment Sample_4

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