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Research Methodology - Case study of Lidl UK

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Added on  2019-12-28

Research Methodology - Case study of Lidl UK

   Added on 2019-12-28

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RESEARCHMETHODOLOGY
Research Methodology - Case study of Lidl UK_1
TABLE OF CONTENTSTASK 1: RESEARCH DESIGN PROPOSAL................................................................................1PART 1........................................................................................................................................1Introduction and Background of the study..................................................................................1Rationale of the study..................................................................................................................1Problem statement.......................................................................................................................1PART 2: LITERATURE REVIEW.................................................................................................2Meaning and significance of international expansion.................................................................2Challenges faced by companies during international expansion.................................................4PART 3: RESEARCH METHODOLOGY.....................................................................................6PART 4: DATA ANALYSIS..........................................................................................................9Gantt chart.................................................................................................................................10REFERENCES..............................................................................................................................12
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TASK 1: RESEARCH DESIGN PROPOSALPART 1 Introduction and Background of the studyIn the modern era with the motive to operate efficiently every business has started toexpand its operations in the international market. Further, it is well known fact that there existlarge numbers of opportunities at global level which business can easily grab (Carpenter andDunung, 2016). Expansion in the foreign market provides base to company so as to servenumber of customers and enhances brand image in the market which is regarded as one of themain objective behind carrying out operations in the environment. For conducting the present study Lidl will be chosen as one of the organization whichoperates in retail sector of UK. Firm is well established brand and known for the range ofproducts it offers to its target market. At present company is planning to expand its operations inthe foreign market due to which organization has to consider the range of challenges which caninfluence its operations. Rationale of the studyThe main reason behind carrying out the present study will be “To identify the challengesfaced while developing business into foreign market: A case study of Lidl, UK”. While enteringinto the global market it is necessary for business to consider the range of challenges so thatoverall performance may not be affected due to this (Abraham, 2014). No doubt, market size atinternational level is wide but there exist large numbers of issues for which company has toprepare effective plans well in advance for boosting overall productivity. Problem statementThe main problem linked with the present study will be to identify the range ofchallenges which Lidl will face while expanding its operations at international level. Further, thisis one of the main problems and by gaining information about the issues in foreign market it ispossible to operate efficiently. Aim: The main aim behind carrying out the present study will be “To identify thechallenges faced while developing business into foreign market: A case study of Lidl, UK”.Further, following will be the objectives for the study which are as follows: To understand the meaning and significance of international expansion1
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To identify the key challenges faced by retail businesses during global expansionTo recommend the effective ways through which Lidl can easily operate at global levelResearch questions:Following will be the research questions for the present research:How important is the international expansion in the modern era?What are the key challenges faced by retail companies during global expansion?PART 2: LITERATURE REVIEW Section 1: Introduction Literature review part is associated with undertaking views of various authors and expertslinked with the topic. Further, the present study will be associated with identification ofchallenges which Lidl will face while entering into international market. Further, consideringviews of various authors will provide base to the entire research and it will become possible toaccomplish aim of the study. Apart from this, various authors have done research in past whichhelps in knowing about the range of challenges which business has to deal with while operatingin the global market (Luo, 2002). The main sources which will be used are books, journals andonline articles which are directly linked with the topic. Apart from this, it will support inincreasing reliability along with validity of the present research. Literature review part willhighlights the studies done by various authors and what are the key findings of such research. Inshort, without considering views of different authors it is not possible to conduct research ineffective manner and has positive impact on the entire research being carried out. Section 2: Main bodyMeaning and significance of international expansion As per view of Alcantara and Mitsuhashi (2013) international expansion is regarded asthe process of crossing national boundaries for carrying out business operations in the market. Inthe modern era, to accomplish desired goals along with objectives every business has started toenter into global market so that large number of opportunities can be grabbed easily (Alcantaraand Mitsuhashi, 2013). Further, it provides opportunity for new scale along with profits which isregarded as one of the main motive of firm behind carrying out operations in the market. Incountry like UK, every firm has started to indulge into the activities of global expansion so that2
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