Comprehensive Business Research Report: Planning, Methods, and Ethics

This report provides a comprehensive overview of business research, encompassing the research planning process, various business research methods (qualitative and quantitative), and the importance of ethical considerations. The report explores key elements such as literature review, concept development, research questions, and sampling techniques. It details the application of different research methodologies, including data collection and analysis methods. Furthermore, it examines the impact of existing business research on the business environment, emphasizing the significance of ethical issues like data confidentiality, plagiarism, and informed consent. The report also covers the development of a research proposal, project plan, and literature review to address business problems and evaluate professional practice issues. Finally, it justifies the chosen research methodology, outlines data collection and analysis procedures, and acknowledges the limitations of the proposed study, including resource constraints, sample size, and time limitations. The report references several academic sources to support its claims and conclusions.

Running Head: BUSINESS RESEARCH
Business Research

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Research planning process, Business Research Methods, and Ethical issues
Research planning process
In lecture first, I gained my knowledge regarding the research planning process, business
research methods, and importance of professional ethics in case ethical issues are raised in
the research. Additionally, I created my depth knowledge about research planning processes
wherein I learned about different factors such as literature review, concept and theory, and
research questions. Along with this, it can be said that others factors are sampling, data
collection, data analysis, and writing up (Aveyard, 2014). In addition to this, I learned that
literature review can play an imperative role to develop the theory and concept about the
research problem. In addition, I also gained my knowledge about the research question that
could be based on the research objectives. Along with this, I also increased my understanding
towards the two types of research questions such as primary and secondary research question.
I learned that the sampling method can be useful to identify the sample size to accomplish the
research objectives. In addition to this, I observed that the data collection method can support
to collect the information about the specified research topic. Along with this, I analyzed that
the data analysis is used to evaluate the collected data through data analysis methods. I also
learned that it can be effective to obtain the accurate outcome towards the research dilemma
(Aveyard, 2014).
Business Research Methods
In addition, the business research methods can also be significant to conduct the research
there are two kinds of methods that are used in performing the research named qualitative and
quantitative research method. The qualitative research method is used to enhance the
knowledge about underlying causes, and support to develop a hypothesis regarding the
research issues. Beside this, I also created my awareness about the quantitative research
method. It is executed to present the numeric data about the research dilemma. It will be

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effective to obtain reliable and valid data systematically. The quantitative research method
includes primary data collection methods to gather suitable data in the research (Best, et al.,
2016).
Ethical issues
I observed that the ethical issues can direct impact on the accomplishment of research
objectives. In addition, there are different factors that are considered in the research ethics
such as confidential data of participants, plagiarism, manipulation of information, and
referencing of the research. Along with this, I also analyzed that the ethical issues can arise in
a case such factors are not considered in the research (Brennan, et al., 2013).
Implementation of concepts of business research to business scenarios
I also gained my knowledge about business concepts that will be significant to meet the
objective research. In addition, I also analyzed that business concept can help to provide the
basic data about some significant factors such as goods and services, target market, unique
selling proposition which will be supportive to enhance the competitive advantages. Along
with this, I also learned that the business concept can include a new product and new
approach to advertising and deliver the current product and services (Garrard, 2016).
Evaluate the impact of existing business research in a business environment
I also understood that the existing business research can direct impact on the business
environment. In addition, I learned that the business research can be imperative to gain the
profitability as well as productivity of an organization in long-run. Along with this, I also
observed that the business research can help to satisfy a large number of customers in less
time. It will also supportive to make a positive relationship with customers as well as make a
positive image in the customer mind (Krumpal, 2013).
Evaluate and compare various business research methodologies then apply them to a
specific business research project

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I learned about two types of research methodologies such as qualitative and quantitative
research method. I observed that the qualitative research methods based on the numeric data,
therefore, it can be said that the qualitative research method will be implied in case the
research is subjective in nature. I also analyzed that the inductive approach used to create the
conceptual understanding about the research issues while the deductive approach is used to
accept and reject the research hypothesis to obtain the favorable outcome (Leung, et al.,
2013). I also learned that probability sampling method can be significant because it offers the
equal chance to the participants towards reacting on the survey through a questionnaire. In
addition to this, the non-probability method enables the researcher to select the participants
on behalf of skills, education, and experience. Along with this, I also observed that the
qualitative research method is applied in the subjective research while the quantitative
research method is implied in the objective research design. The quantitative research method
used the deductive approach, non-probability method, and secondary data collection method.
Besides this, the qualitative research includes inductive approach, probability sampling
method and primary data collection method (Machi, et al., 2016).
Develop a research proposal, research project plan, and literature review to be able to
solve a business problem and explain research outcomes.
I also gained my knowledge about the importance of research proposal in the research. The
research proposal will be supportive to make an outline regarding the research. It will also
help to identify appropriate techniques and tools to meet the objectives of the research.
Furthermore, I understood that the literature review can help to develop the understanding
about the specified research dilemma. I learned that a literature review provides depth
theoretical understanding about the research that will support to solve the research issue and
obtain the accurate outcome in the specified time and cost (Mackey, et al., 2015).
Evaluate professional practice issues in business research

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I learned that the professional can consider ethics in the research for obtaining the reliable
and valid result in less time and cost. In additionally, I understood about different factors
such as management of data, patent, reciprocity and trust, and association and conflicts of
interest. It can make an effective business research. Since, I analyzed that harm to the
respondents spread the confidential data of participants, dishonesty, and invasion of privacy
can create the major problem in the research (Silverman, 2016).
Justify chosen research methodology (quantitative/qualitative) and explain procedures
for data collection, proposed data analysis, and limitations of your proposed study
Qualitative research
From this research, I gained my understanding of the qualitative research which is supportive
to present the non-numeric data. It will also support to gain the conceptual understanding
regarding research topic.
Data collection method
I gained about the data collection methods that will be vital to collect the data systematically.
Additionally, I learned that primary data collection method can be supportive to obtain the
fresh data regarding the research. Moreover, I observed that there are some significant
sources that are included in the primary data collection methods such as structured interview
and participant observation (Taylor, et al., 2015).
Estimated data analysis
I learned that the collected data will be analyzed by using excel through various methods
such as pie chart, column chart, bar diagram.
Research limitation
Research limitation can be significant to successfully accomplish the objectives of the
research. In addition, there are some factors that are considered in the research limitation like
resources, sample size, time, and cost. It will create the complexity in the research. Therefore,

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it can be said that the researcher will focus on such factors to successfully meet the research
objectives in the specified time and cost (Taylor, et al., 2015).

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References
Aveyard, H. (2014) ‘Doing a literature review in health and social care: A practical guide’,
UK: McGraw-Hill Education.
Best, J. W., and Kahn, J. V. (2016) ‘Research in education’, USA: Pearson Education India.
Brennan, C. W., Verhaak, R. G., McKenna, A., Campos, B., Noushmehr, H., Salama, S. R.,
and Beroukhim, R. (2013) ‘The somatic genomic landscape of glioblastoma,’ Cell, 155(2),
pp. 462-477.
Garrard, J. (2016) ‘Health sciences literature review made easy,’ USA: Jones and Bartlett
Publishers.
Krumpal, I. (2013) ‘Determinants of social desirability bias in sensitive surveys: a literature
review,’ Quality and Quantity, 47(4), pp. 2025-2047.
Leung, D., Law, R., Van Hoof, H., and Buhalis, D. (2013) ‘Social media in tourism and
hospitality: A literature review,’ Journal of Travel and Tourism Marketing, 30(1-2), 3-22.
Machi, L. A., and McEvoy, B. T. (2016) The literature review: Six steps to success,’ USA:
Corwin Press.
Mackey, A., and Gass, S. M. (2015) ‘Second language research: Methodology and design,’
UK: Routledge.
Silverman, D. (Ed.). (2016) ‘Qualitative research,’ USA: Sage.
Taylor, S. J., Bogdan, R., and DeVault, M. (2015) ‘Introduction to qualitative research
methods: A guidebook and resource,’ USA: John Wiley and Sons.