Research Methodology | Introduction

Added on - 18 Dec 2019

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CHAPTER 3: Research MethodologyTable of Contents3.1 Introduction:..............................................................................................................................43.2 Research philosophy:.................................................................................................................43.3 Research approach.....................................................................................................................53.4 Research Design:.......................................................................................................................53.5 Population and Sampling:..........................................................................................................63.6 Instrumentation:.........................................................................................................................73.7 Data Collection:.........................................................................................................................8Data Sources....................................................................................................................................83.8 Scale Reliability:........................................................................................................................93.9 Data analysis:.............................................................................................................................93.10 Summary:.................................................................................................................................9Reference List................................................................................................................................101
CHAPTER 3RESEARCH METHODOLOGY3.1 Introduction:Research methodology is a significant aspect of research which is considered as the frameworkwithin which the research is to be conducted and based upon. Here in this segment the choice oftools and method to be used for the research is selected and the justification or theappropriateness for the choice is also provided for better understanding and execution of theproject.Method outline:Researcher has selected post positivism as the research philosophy, descriptivedesign as preferred research design, and deductive approach as preferred research approach.Qualitative and quantitative methods are the common types of researches adopted for theanalysis. The sources of data are both primary and secondary. This helps in attaining valid andreliable results for the study.The main purpose of the research is to interpret the effect of balanced scorecards and KPIs ondecision making of management in the oil & gas industry. In order to attain the stated aim adetailed and systematic analysis as mentioned here in this chapter is carried out and defines thetechnical aspects of undertaken study.3.2 Research philosophy:Research philosophy is the belief which deals with the source and nature of data anddevelopment of the project. The research philosophies could be of three types in broad,Positivism, post positivism and Realism.Positivism:Positivism considers data which could be collected and verified scientifically and ofscientific importance or the data which could be mathematically or logically provedPost Positivism:Considers that all observations made are fallible and may contain error, but inadoption of correct rectification methods the theory and the data could be revised (Creswell,2002, p.153).Realism:Realism research philosophy is based on the idea that human mind is free from theexisting reality and is a vital part of the epistemological assumption (Creswell, 2002, p.152).2
Justification of the selected approach: Here in this project the selected research philosophy as perthe requirement is post positivism as there are chance of the data collected in the procedure ofevaluating the situation being faulty or may contain error and the revision of this data is essentialto reach a valid and authentic conclusion at the end therefore this research philosophy suits thepurpose.3.3 Research approachThere are three types of research approaches-Deductive approach: this approach involves selection or assumption of hypothesis inconducting the research, and the results are based either in accepting the set hypotheses orrejecting it (Pefferset al.2007, p.56).Inductive approach:The inductive approach could be stated as an alternative approach to thedeductive approach, this process do not require taking of assumption or setting on hypothesis, itis dependent on the research question and the research objective (Pefferset al. 2007, p.57).Abductive approach:The abductive approach is the approach devoted to explain in completeobservations, this procedure is selected where it has been identified that collection andobservation of data is critical but hazardous (Pefferset al.2007, p.58).Justification for selecting the Research approach:here in this case the research approachselected is the inductive as it is suited to the topic of research which requires answering of theresearch question and objectives. The setting of hypothesis for this case is not required as theevaluation on the true condition is needed (Kaplan and Norton, 2001, p.111).3.4Research Design:There are three kinds of research designs which are popularly used in researches depending ofthe type of topic.The explanatory research design:The exploratory research design helps in explaining issueand problem of the topic and explains the reason behind it as to why it is occurring.The exploratory Research Design:The exploratory research design is related to discovery ofnew facts and information for the project. The research design is popular in scenarios whereprevious research have been very limited and requires path breaking and innovative techniquesin the persuasion of the project.3