Research Methodology of Tesco Assignment

Added on - 03 Jan 2021

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ResearchMethodology1
Table of ContentsINTRODUCTION..........................................................................................................................3Background, Aims and objectives..............................................................................................3Research methodology and design...................................................................................................5Research philosophy...................................................................................................................5Description of method.................................................................................................................5Research approach......................................................................................................................5Research design...........................................................................................................................6Sampling.....................................................................................................................................6Validity and reliability................................................................................................................7Time scale and Gantt chart..........................................................................................................7Data analysis-.............................................................................................................................8Ethical consideration-.................................................................................................................9Literature review........................................................................................................................9CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................142
Aim: To analysing the impact of tactics of marketing on performance of business enterprise- Astudy of Tesco.INTRODUCTIONThe marketing functions are need to be conducted in order to sustained the long termgrowth of customer in the market. Marketing is one of the important elemenet which bringssystematic working to the enterprise. Customers are the essential part of business enterprise andthey play vital role in terms to have long-term retention. It is the ability which refers as to retainthe customers in market for specific period (Olson and et.al., 2018). The customer retentionstrategies is very helpful in terms to maximising the profitability and productivity of entity. It isthe kind of technique which helps to have collection of activities which firm uses to increase thenumber of repeated customers so that revenue of firm can be enhanced. The main aim behindconducting this project is to address those things which will be helpful in terms to maximisingthe customer in market so that each activities can be performed effectively. The present reportwill be inclusive of activities of Tesco. It is retailer brand and engaged in grocery service. Thisfirm is taking various initiatives steps in terms to have innovation in the product and services sothat each thing can be carried effectively. With the help of improvement in the quality andservices the firm is able to maximising the performance. The good sales plan will produce highprofitability to the entity.Background, Aims and objectivesThe activities of present assignment is based on the business function of the Tesco. In thisterm it can be said that marketing activities is need to be taken in the effective manner so thatthere can be improvement in the performance of business enterprise. The Tesco need to takevarious initiatives in terms to have enhancement in the profitability and productivity of the firm.With the help of promoting the better activities the firm is able to undertake its operation in theexpertise mode (Hunt, 2017). Thus, manager of the Tesco need to formulate the effectivemarketings strategies which will be helpful in order to develop the activities of the firm in themarket. In this way it can be said that the main aim behind putting focus is that effectivemarketing strategies will be helpful in terms to having improvement in the performance ofbusiness enterprise. Manager of the Tesco need to take the initiatives which will be inclusive of3
the things as to take the feedback from the customer so that if there is any kind of deficienciesthan it can be improved by taking the suitable measures. In this term it can be said that goodsales plan will be helpful in term sto manage the overall working of the enterprise. The goodmarketing tactics will bring effective working in the firm.Aim-To analysing the impact of tactics of marketing on performance of business enterprise- Astudy of Tesco.ObjectivesTo determine the concept of marketing and its importance.To evaluate the variety of marketing strategies used by “Tesco” for having brandawareness.To access the impact of tactics of marketing over performance of enterprise in terms toenhance sales.To recommend the suitable ways to Tesco, for maximising the profitability andproductivities of enterprise.4
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