Assessment 1 Part D Quiz 4: Weeks 3, 5, 7, 9 & 11

This quiz covers topics related to research methodology, including hypothesis testing, observational methods, survey methods, sampling techniques, and more. It includes 15 questions for each of the weeks 3, 5, 7, 9, and 11. The questions cover various aspects of research methodology, such as the types of errors, moderating and mediating variables, theoretical frameworks, types of studies, survey methods, sampling techniques, and more. The quiz is suitable for students studying research methodology in any subject or course.

Assessment 1 part D quiz 4:
Weeks 3, 5, 7, 9 & 11
Type I error: rejection of true null hypothesis
Type II error: Non-rejection of false null hypothesis
All questions:
Week 3:
 Question 1 10 out of 10 points
A Hypothesis is a specific Statement of Prediction.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 2 10 out of 10 points
A moderating variable influences the original relationship between one or more
independent variables and a dependent variable.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 3 10 out of 10 points
The error caused by rejecting the null hypothesis when it is, in fact, true is called a:
Selected
Answer:
Type I
Error.
Answers: Type IV
Error.
Type III
Error.
Type II
Error.
Type I

Error.
 Question 4 10 out of 10 points
Which of the following parts does not belong to a theoretical framework?
Selected
Answer:
The operationalization of the used constructs
of the model.
Answers: The hypotheses corresponding to the model.
The operationalization of the used constructs
of the model.
A logical explanation of the relationships
within a model.
A graphical representation of the model.
 Question 5 10 out of 10 points
Good research is aimed at falsification of hypotheses.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 6 10 out of 10 points
A researcher wants to determine the cause-effect relationship between price
discounts and sales. A field experiment would be an appropriate way to test this
relationship.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 7 10 out of 10 points
Surveys are used in exploratory, descriptive, and in causal research to collect data
about people, events, or situations.
Selected
Answer:
Tru

e
Answers: Tru
e
False
 Question 8 10 out of 10 points
A mediating variable influences the relationship between two variables.
Selected
Answer:
Fals
e
Answers: True
Fals
e
 Question 9 10 out of 10 points
Which type of study is most suitable when there is little to no insight in a certain
problem or when there is no information available on how similar problems or
research issues have been solved in the past?
Selected
Answer:
Exploratory
study.
Answers:
Exploratory
study.
Descriptive
study.
Causal study.
Experiments.
 Question 10 10 out of 10 points
What cannot be the purpose of a causal study?
Selected
Answer:
Making sure that all relevant variables are
included in the study.
Answers: Understanding the dependent variable.
Predicting the dependent variable.

Making sure that all relevant variables are
included in the study.
Explaining the variance in the dependent variable.
 Question 11 10 out of 10 points
Research from Schlundt Bodien & Nelck da Silva Rosa (2004) shows that reading to
children has a stronger effect on girls than on boys. What kind of variable is gender in
this case?
Selected
Answer:
A moderating
variable.
Answers:
A moderating
variable.
A mediating
variable.
An independent
variable.
A control variable.
 Question 12 10 out of 10 points
A hypothesis can be based on inductive preliminary investigation or theory.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 13 10 out of 10 points
The type of investigation is an element of research design.
Selected
Answer:
Tru
e
Answers: Tru
e
False
 Question 14 10 out of 10 points

Which of the following statements is not true?
Selected
Answer:
In business problems, Type II errors are generally more serious than
Type I errors.
Answers: Type I and Type II errors can be simultaneously reduced by
increasing the sample size.
In business problems, Type II errors are generally more serious than
Type I errors.
Hypothesis testing is based on probability theory.
If the null hypothesis is true, it implies that there is no change to the
status quo.
 Question 15 10 out of 10 points
A study in which data are gathered at more than one point in time is called
Selected
Answer:
A longitudinal
study.
Answers: A cross-sectional
study.
A longitudinal
study.
An experimental
study.
A randomized
study.
Week 5:
 Question 1 10 out of 10 points
Observational methods are best suited for research requiring non-self-report
descriptive data; that is when behaviour is to be examined without directly
asking the respondents themselves.
Selected
Answer:
Tru
e
Answers: Tru
e

False
Response
Feedback:
Correc
t!
 Question 2 10 out of 10 points
Evaluate the following question on suitability for the use in a questionnaire : “Do
you think that in the current economical situation it is wise to reduce salaries of
top sportsman?”
Selected
Answer:
This question is leading.
Answers:
This question is leading.
This question is loaded.
This question is double-barreled.
This question in any case is not leading, loaded or
double-barreled.
Response
Feedback:
Correc
t!
 Question 3 10 out of 10 points
With respect to the sequence of questions in a questionnaire, you start with
asking difficult questions which you unravel to more specific questions later.
Selected
Answer:
Fals
e
Answers: True
Fals
e
Response
Feedback:
Correc
t!
 Question 4 10 out of 10 points
A practical problem of observation is that it is time-consuming.
Selected
Answer:
Tru
e
Answers: Tru
e

False
Response
Feedback:
Correc
t!
 Question 5 10 out of 10 points
A major drawback of uncontrolled observation is however that it is usually
difficult to untangle the often complex situation since we do not control any
factor in this.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 6 10 out of 10 points
An advantage of personally administered questionnaires is that uncertainties can
be explained.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 7 10 out of 10 points
Samsung would like to showcase its latest TV using LED technology and gather
some Consumer Feedback about their viewing experiences after the
demonstration.
Which of the following Survey Methods would be most appropriate?
Selected
Answer:
Intercept
Interview
Answers:
Intercept

Interview
Mail Survey
Online Survey
Telephone
Interview
Response
Feedback:
Correc
t!
 Question 8 10 out of 10 points
A disadvantage of electronic questionnaires is that this way of surveying is
relatively expensive.
Selected
Answer:
Fals
e
Answers: True
Fals
e
Response
Feedback:
Correc
t!
 Question 9 10 out of 10 points
One way of controlling “nuisance” variables is to match the various groups by
picking the confounding characteristics and deliberately spreading them across
groups.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 10 10 out of 10 points
To investigate whether attitudes towards imported cars are influenced by price,
in an experiment - attitudes towards imported cars should be set as the
___________ Variable and price set as the ___________ Variable.
Selected
Answer:
Dependent;

Independent
Answers: Independent;
Dependent
Independent;
Independent
Dependent;
Dependent
Dependent;
Independent
Response
Feedback:
Correc
t!
 Question 11 10 out of 10 points
Major threats to validity in a “pretest & posttest with one experimental group
only” are:
Selected
Answer:
History, maturation, main testing, interactive testing, mortality.
Answers:
History, maturation, main testing, interactive testing, mortality.
Statistical regression, maturation, main testing, interactive
testing, mortality.
Statistical regression, instrumentation, main testing, interactive
testing, mortality.
History, instrumentation, main testing, interactive testing,
mortality.
Response
Feedback:
Correc
t!
 Question 12 10 out of 10 points
It can be said of Mechanical Observation, that it
Selected
Answer:
All of the given answers.
Answers: Is only as useful as the Observer’s skills of
interpretation.
Has low Observation Bias but can be intrusive.
Is more flexible than Personal Observation.

All of the given answers.
Response
Feedback:
Correc
t!
 Question 13 10 out of 10 points
Which one of the following Survey Methods would be most appropriate when
gathering information about sensitive topics?
Selected
Answer:
Online Survey
Answers: None of the given
answers
Telephone Interview
Intercept Interview
Online Survey
Response
Feedback:
Correc
t!
 Question 14 10 out of 10 points
A questionnaire includes the following question : “To what extent are you
satisfied with the appearance and the service of the shop-assistants?”
This question is an example of a:
Selected
Answer:
Double-barreled
question.
Answers: Leading question.
Loaded question.
Double-barreled
question.
Ambiguous
question.
Response
Feedback:
Correc
t!

 Question 15 10 out of 10 points
The manipulation of the independent variable is also known as the treatment,
and the results of the treatment are called treatment effects.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
Week 7:
 Question 1 10 out of 10 points
Suppose that a researcher implements a study in which it was planned that
Simple Random Sampling from a Sampling Frame would be used, but a
Systematic Sample from the Sampling Frame is used instead. What has
occurred?
Selected
Answer:
A Systematic Error
Answers: A Random Error
A Systematic Error
A Sampling Frame
Error
A Non-Systematic
Error
Response
Feedback:
Correc
t!
 Question 2 10 out of 10 points
Non-Sampling Errors are errors resulting from aspects of the Research that
cannot be controlled.
Selected Fals
e

Answer:
Answers: True
Fals
e
Response
Feedback:
Correc
t!
 Question 3 10 out of 10 points
The purpose of Sampling is to estimate some unknown characteristic of the
Population of interest.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 4 10 out of 10 points
Which of the following factors has the greatest effect on Sample Size?
Selected
Answer:
Population
Variance
Answers:
Population
Variance
Confidence
Interval
Confidence
Level
Population Size
Response
Feedback:
Correc
t!
 Question 5 10 out of 10 points
A Sampling Frame is:

Selected
Answer:
A list of elements from which a sample may be drawn.
Answers: A subset of a larger population.
A list of elements from which a sample may be drawn.
The number of sampling units accidentally omitted from the
sample list.
Any complete group of entities that share some common set
of characteristics.
Response
Feedback:
Correc
t!
 Question 6 10 out of 10 points
Suppose that, from a Sampling Frame of 240 customers, a Researcher wants to
select 40 customers who have purchased at least $10 000 worth of products
from his company within the past six months. Using a Systematic Sampling
Technique, and after a random start, the Researcher should select every ______
name on the list.
Selected
Answer:
Sixth
Answers: Tenth
Sixth
Fourt
h
Seco
nd
Response
Feedback:
Correc
t!
 Question 7 10 out of 10 points
When Determining Sample Size, the Precision Level of the Estimate is indicated
by the:
Selected
Answer:
Confidence
Interval.
Answers: Sampling
Frame.

Confidence
Interval.
Confidence
Level.
Population
Variance.
Response
Feedback:
Correc
t!
 Question 8 10 out of 10 points
A Grocery Researcher randomly chooses several geographic areas as primary
sampling units, and then interviews a sample of grocery store owners within the
chosen areas. Which type of Sampling Procedure does this represent?
Selected
Answer:
Cluster Sampling
Answers: Judgment Sampling
Systematic Sampling
Simple Random
Sampling
Cluster Sampling
Response
Feedback:
Correc
t!
 Question 9 10 out of 10 points
A statistical fluctuation that occurs because of chance variations in the elements
selected for a Sample is known as a:
Selected
Answer:
Random Sampling
Error.
Answers:
Random Sampling
Error.
Systematic Sampling
Error.
Nonresponse Error.

Sampling Unit Error.
Response
Feedback:
Correc
t!
 Question 10 10 out of 10 points
Projecting Data beyond the Sample is inappropriate in which of the following
Sampling Techniques?
Selected
Answer:
Quota Sampling
Answers: Stratified
Sampling
Cluster
Sampling
Quota Sampling
Systematic
Sampling
Response
Feedback:
Correc
t!
 Question 11 10 out of 10 points
A Census provides the opportunity to find out which Advertising Message is most
persuasive and to make changes to the Promotional Campaign before any
commitment is made.
Selected
Answer:
Fals
e
Answers: True
Fals
e
Response
Feedback:
Correc
t!
 Question 12 10 out of 10 points
Which of the following statements is true?
Selected
Answer:
If the elements of the population are quite similar, only a small
sample is needed to accurately portray the characteristic of
interest.

Answers: Systematic errors cannot be controlled by the researcher, but can
be estimated through statistical testing.
A problem may arise with cluster sampling if the characteristics
and attitudes of the elements within the cluster are
heterogeneous.
If the elements of the population are quite similar, only a small
sample is needed to accurately portray the characteristic of
interest.
A census is always more accurate than a sample study.
Response
Feedback:
Correc
t!
 Question 13 10 out of 10 points
A Researcher interested in the habits and attitudes of stamp collectors speaks to
one stamp collector, and asks him to provide the contact details of other stamp
collectors. What Type of Sampling Procedure is the Researcher using?
Selected
Answer:
Snowball
Sampling
Answers: Systematic
Sampling
Convenience
Sampling
Snowball
Sampling
Judgment
Sampling
Response
Feedback:
Correc
t!
 Question 14 10 out of 10 points
It is impossible for Population Elements to be over-represented in a Sampling
Frame.
Selected
Answer:
Fals
e
Answers: True
Fals
e

Response
Feedback:
Correc
t!
 Question 15 10 out of 10 points
One potential source of Sample Selection Error is the discrepancy between the
definition of the Population and the Sampling Frame.
Selected
Answer:
Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
Week 9:
 Question 1 10 out of 10 points
Quartiles divide the observations in a data set into four parts with the same
amount of data in each part.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 2 0 out of 10 points
If you reject H0 in a test of a contingency table, you conclude that based on your
data:
Selected
Answer: The two nominal variables are independent.
Answers: The two nominal variables are independent.
The two nominal variables are equal.
The two nominal variables have the same
proportions listed in H0.

None of these choices.
Response
Feedback:
Sorry, this was not the correct
answer, try again.
 Question 3 10 out of 10 points
The smaller the spread of scores around the Mean:
Selected
Answer: All of the given answers.
Answers: The smaller the variance of the data set.
The smaller the standard deviation of the
data set.
The smaller the coefficient of variation of
the data set.
All of the given answers.
Response
Feedback:
Correc
t!
 Question 4 10 out of 10 points
Which of the following Summary Measures cannot be easily approximated from a
Box Plot?
Selected
Answer: The Standard
Deviation
Answers: The Range
The Interquartile
Range
The Second
Quartile
The Standard
Deviation
Response
Feedback:
Correc
t!
 Question 5 10 out of 10 points
The mode and the median are always the same value.
Selected
Answer: Fals
e
Answers: True
Fals

e
Response
Feedback:
Correc
t!
 Question 6 10 out of 10 points
Is a Standard Deviation of 10 a large number indicating great variability, or is it
small number indicating little variability? To answer this question correctly, one
should look carefully at the value of the:
Selected
Answer: Coefficient of Variation.
Answers: Mean.
Coefficient of Variation.
Standard Deviation.
Mean divided by the Standard
Deviation.
Response
Feedback:
Correc
t!
 Question 7 10 out of 10 points
The difference between the largest and smallest observations in an ordered data
set is called the Range.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 8 10 out of 10 points
The Mean is a Measure of Variability.
Selected
Answer: Fals
e
Answers: True
Fals
e
Response
Feedback:
Correc

t!
 Question 9 10 out of 10 points
Chi-square analysis is used when the independent variable is nominal or ordinal.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 10 10 out of 10 points
A large Chi-Squared Test Statistic in a test of a Contingency Table means you
conclude:
Selected
Answer: The two nominal variables are dependent.
Answers:
The two nominal variables are dependent.
The two nominal variables are equal.
The two nominal variables have the same
proportions listed in H0.
None of these choices.
Response
Feedback:
Correc
t!
 Question 11 10 out of 10 points
An overview of a variable on nominal level can be given by a pie chart.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 12 10 out of 10 points
Which of the following is a Measure of Variability?
Selected
Answer: All of the given

answers
Answers: The Interquartile
Range
The Variance
The Coefficient of
Variation
All of the given
answers
Response
Feedback:
Correc
t!
 Question 13 10 out of 10 points
Which of the following statements is true for the following observations:
9, 8, 7, 9, 6, 11, and 13?
Selected
Answer: The mean, median and mode are
all equal.
Answers:
The mean, median and mode are
all equal.
Only the mean and median are
equal.
Only the mean and mode are
equal.
Only the median and mode are
equal.
Response
Feedback:
Correc
t!
 Question 14 10 out of 10 points
Which of the following Statistics is a Measure of Central Location?
Selected
Answer: All of the given
answers
Answers: The Mean
The Median
The Mode
All of the given
answers

Response
Feedback:
Correc
t!
 Question 15 10 out of 10 points
Which of these Measures of Central Location is not sensitive to extreme values?
Selected
Answer: The Median
Answers: The Mean
The Median
The Mode
All of the given
answers
Response
Feedback:
Correc
t!
 Question 16 10 out of 10 points
The Median of an ordered data set with 30 items would be the average of the
15th and the 16th observations.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
 Question 17 0 out of 10 points
In what way do the concepts causality and correlation relate to each other?
Selected
Answer: Causality is one of the conditions for
correlation.
Answers: Causality is needed for correlation.
Causality is one of the conditions for
correlation.
Correlation is one of the conditions for
causality.
Correlation (alone) is enough evidence
for causality.
Response Sorry, this was not the correct

Feedback: answer, try again.
 Question 18 10 out of 10 points
Suppose a Sample of size 50 has a Sample Mean of 20. In this case, the sum of
all observations in the Sample is 1,000.
Selected
Answer: Tru
e
Answers: Tru
e
False
Response
Feedback:
Correc
t!
Wednesday, 14 November 2018 19:21:10 o'clock AEDT
Week 11:
 Question 1 0 out of 10 points
There are three phases in the evolution of CRM: (1) reporting, (2) analysing, and
(3) predicting. What do CRM predicting technologies help organisations
accomplish?
Selected
Answer:
All the above.
Answers:
Make predictions regarding customer behavior such as which
customers are at risk of leaving.
Segment their customers into categories such as best and worst
customers.
Identify their customers across other applications.
All the above.
Response
Feedback:
Sorry, this was not the correct answer, try again.
 Question 2 10 out of 10 points
CRM allows an organisation to accomplish all of the following, except:
Selected
Answer:
Complicate marketing and sales
processes.

Answers: Provide better customer service.
Make call centers more efficient.
Complicate marketing and sales
processes.
Help sales staff close deals faster.
Response
Feedback:
Correc
t!
 Question 3 0 out of 10 points
Which of the following statements is true?
Selected
Answer:
IT equals business innovation.
Answers: IT equals business success.
IT enables business success and
innovation.
IT equals business innovation.
IT represents business success and
innovation.
Response
Feedback:
Sorry, this was not the correct answer, try again.
 Question 4 10 out of 10 points
What can the correct use of Information systems enable an organisation to
accomplish?
Selected
Answer:
All of the above.
Answers: Reduce costs.
Improve
productivity.
Generate
growth.
All of the above.

Response
Feedback:
Correc
t!
 Question 5 10 out of 10 points
What can analytical CRM modeling tools discover?
Selected
Answer:
All of the above.
Answers: Identify opportunities for expanding customer
relationships.
Identify opportunities for cross-selling.
Identify opportunities for up-selling.
All of the above.
Response
Feedback:
Correc
t!
 Question 6 0 out of 10 points
Why is CRM is one of the most valuable assets a company can acquire?
Selected
Answer:
It is easy for a company to steal their competitors loyal and devoted
customers, therefore companies need a viable process for targeting
competitors customers.
Answers: Since organisations have not been successful in implementing SCM
systems, they have turned their resources towards CRM.
CRM has proven to increase customer loyalty and retention and an
organisation's profitability.
It is easy for a company to steal their competitors loyal and devoted
customers, therefore companies need a viable process for targeting
competitors customers.
Without CRM it is impossible to effectively manage or cross-sell
products to customers.
Response
Feedback:
Sorry, this was not the correct answer, try again.
 Question 7
10 out of 10 points
What refers to applications and technologies that are used to gather, provide
access to, and analyse data and information to support decision-making efforts?

Selected
Answer:
Business
intelligence.
Answers: Data.
Information.
Business
intelligence.
Information
technology.
Response
Feedback:
Correc
t!
 Question 8 10 out of 10 points
What is CRM?
Selected
Answer:
Both a technology and a
strategy.
Answers: A strategy.
A technology.
Both a technology and a
strategy.
Neither a technology nor a
strategy.
Response
Feedback:
Correc
t!
 Question 9 10 out of 10 points
What is data that has been converted into meaningful and useful context?
Selected
Answer:
Information.
Answers:
Information.
Information
technology.

Information
systems.
All of the above.
Response
Feedback:
Correc
t!
 Question 10 0 out of 10 points
Why is there generally a gap between IT personnel and business personnel?
Selected
Answer:
Differing
expertise.
Answers: Differing
vocabularies.
Differing
experiences.
Differing
expertise.
All of the above
.
Response
Feedback:
Sorry, this was not the correct answer, try again.