Research Methodology: Methods to Increase Customer Base for Business Growth

Research Methodology

Executive summary
In this report it has discussed that the business problem which is increasing customer base in
order to grow the business. For this purpose aims and objective are made. Literature review is
done in order to understand complete theory and research methods and timeline has analysed.

TABLE OF CONTENT
Introduction......................................................................................................................................1
Background..................................................................................................................................1
Rationale......................................................................................................................................2
Significance.................................................................................................................................2
Literature review..............................................................................................................................2
Concept of customer base............................................................................................................2
Methods of increasing customer base in the company................................................................3
Association between customer base and growth of the business................................................4
Research methodology.....................................................................................................................5
Research type...............................................................................................................................5
Research approach.......................................................................................................................6
Research philosophy....................................................................................................................6
Data collection.............................................................................................................................6
Sampling......................................................................................................................................7
Data analysis................................................................................................................................7
Ethics...........................................................................................................................................8
Reliability and validity................................................................................................................8
Research limitations.....................................................................................................................8
Timeline...........................................................................................................................................8
REFERENCES..............................................................................................................................10

Topic: to identify the problem in increasing customer base for the overall growth of business in
retail sector. A study on Burberry.
Introduction
Background
Research methodology means methods through which the research can be done. There are
many methods via which research can be conducted. Research can be done through qualitative
method and quantitative method. In simple language research methodology is the particular
technique which is used to find, process and evaluate the information regarding the topic. In the
research methodology plays vital role because it helps to analyse validity and reliability of the
study. The methodology mainly clears two concept which are from where the data is collected
and how it was evaluated. Research methods means that how the study will be designed by the
researcher so that reliable results can get which is helpful in addressing research aims and
objectives.
research methodology will tell that which method is used for the research. If researcher
will adopt effective methodology than that will be helpful in collecting effective finding. It can
be said that research methods is the main thing in the research, as that will guide that how the
research will be conducted. Burberry is the multinational company. This company is famous for
its good quality of products. Its product portfolio include clothing, footwear, sunglasses,
perfumes, bags, jewelleries etc. It is the luxury brand so company is able to generate good
revenue with more sales. Company have it’s headquarter in England. It is the fashion company
which have its branch in many other countries.
Company manufacture products for men, women and kids. Its customers are satisfied
because they are providing them products of latest fashion. The aim of company is they will
never compromise on fashion and quality. This study will discuss aims and objectives along with
the rationale and significance of the subject. Report will evaluate literature review through which
each theme will be discussed carefully. This report will also shed light on research methodology
and the on the timeline for various activities.
Aim
The aim behind the current study is to assess the problem in increasing customer base for the
overall growth of business on Burberry.
Objectives
1