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Research Methodology : Assignment Solved

   

Added on  2021-04-16

13 Pages2689 Words94 Views
Running head: RESEARCH METHODOLOGYWhat Makes a Wedding Memorable?Name of the Student:Name of the University:Author note:

1RESEARCH METHODOLOGYResearch MethodologyIntroductionThis chapter highlights the research methodology for the research study on ‘What makesa wedding memorable?”. The researcher will present the basic plan on how to go about onaddressing the research questions in this chapter. For conducting a research study, the researchermust have an outline or strategy for proceeding in the right direction. Research methodology iscomprised of philosophy of research, approach, strategy, design, research purpose, samplingtechniques, data collection and analysis method. Research philosophyResearch philosophy is the way to depict the source, nature and development ofknowledge during a research process. The formulation of belief and the assumptions forconducting the research is the subject matter of research philosophy (Ryan 2018). The first stepof the research methodology is the identification of the philosophy. The choice of philosophydepends on the source and the nature of knowledge and information. The major types of researchphilosophy are realism, positivism, interpretivism and pragmatism (Bernard 2017). Realismallows the researcher to choose either quantitative or qualitative method on the basis of relevanceof the data. Under positivism, large samples and highly structured scientific method is applied tothe research (Best and Kahn 2016). Interpretivism involves qualitative method on small samplesand majorly based on the interpretation skills of the researcher. Lastly, pragmatism involves theapplication of both the qualitative and quantitative method of research (Bryman and Bell 2015). In the given research study, the researcher will be applying the pragmatism philosophy aspeople’s perception on wedding varies vividly and those need to be analyzed qualitatively. Along

2RESEARCH METHODOLOGYwith that, quantitative analysis needs to be performed on the primary data on different factorsthat make a wedding memorable, collected through survey questionnaire. This philosophy willhelp the researcher to get an in-depth understanding about the topic of the research.Figure 1: Research onion(Source: Bryman 2015)Research approachResearch approach is the second step in research methodology. Three types of approachare inductive, deductive and abductive. Inductive approach leads to generation of new theoriesfrom the data, which was never explored before. Deductive approach tests the topic or hypothesisof research against already established theories. Under abductive approach, new puzzles are

3RESEARCH METHODOLOGYsolved using known theories (Kennedy and Thornberg 2017). In this research paper, theresearcher will follow the deductive approach as no new theories will be generated from theanalysis of the collected data or new puzzles to be solved, rather it would focus on evaluatingdifferent factors that make a wedding memorable. Research strategyResearch strategy exhibits the plan about the steps of research to be followed by theresearcher to conduct a research. The researcher must have a plan on how to proceed with theresearch and what steps to be followed for that. Hence, the steps of carrying out the researchwork are the foundation of research strategy (Bryman 2015). Various types of research strategiesare there to choose from, such as, surveys, experiments, case studies, ethnography, narrativeinquiry, action research, archival research and grounded theory. Under deductive research,surveys, interviews, experiments and case studies are the most common strategies that are used.In this research paper, the researcher will be using survey and interviews to collect primary dataon several influencing elements of a wedding that make it memorable. This is the best method toget an insight about people’s knowledge and perception about wedding and the first hand datacan be collected only through the surveys and interviews. Hence, the researcher will be applyingthe research strategy of interviews and survey for collecting primary data for the research as thisis helpful to find out the elements that should be focused on to reach to the conclusion about theresearch topic (Robson and McCartan 2016). Research designResearch design is the process that ensures that the findings of the research enable theresearcher to address the research questions and problem logically and effectively (Lewis 2015).Two major types of research design are explanatory and exploratory. Explanatory research

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