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Research Methodology Assignment - Senheng Electric

   

Added on  2020-12-09

12 Pages3710 Words382 Views
Research Methodology

Table of ContentsIntroduction......................................................................................................................................1Overview of the research.................................................................................................................1Background......................................................................................................................................2Research significance.......................................................................................................................4Rationale of Research......................................................................................................................5Research aims and objectives..........................................................................................................6Research questions...........................................................................................................................6Framework and analysis..................................................................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9

IntroductionLabour turnover refers to the ability of an organisation to retain their employees in thefirm. It is defined as the proportion of employees of a firm which leave the firm due to theirprofessional and personal problems or issues. When the labour turnover increases, it means theemployees are leaving the company whereas if the labour turnover decreases then the firm is notcapable of retaining their employees. The taken firm in this research is Senheng Electric which isa retail electronics company based in Pandan Jaya, Malaysia. This research will identifyproblems or issues in business and management along with the need for research. Further, thisreserach will identify, define and develop the problem statement of the labour turnover inorganisation. This study will also determine the research questions and objectives which aresuitable for the problem of employees turnover. In the end, importance of doing thisinvestigation will be discussed.Overview of the researchThis research is based on the problem of employees turnover which is faced by the takenorganisation. The labour turnover problem is the major problems which is faced by the manyorganisations due to the unhealthy competition and working environment within the company.The taken firm i.e. Senheng electric is also facing this problem in their company due to whichthe predetermined goals and objectives of the firm are not achieved in the given time frame. Thisresearch will determine the problem of labour turnover in the Senheng electric and how it iseffecting the working and functioning of the business operations. Through this research,researcher can determine the cause of the problem and how it can be mitigated to minimise theimpact on the business operations (Agarwal, & Sajid, 2017). Employees turnover cannot bereduced completely but it can be controlled so that the high rate of labour turnover could notoccur. High labour turnover is very unhealthy for the retail organisations like Senheng electric. Ifthe employees turnover of a firm is increasing then it can be proved as a opportunity for thecompetitors of firm to get an upper edge in the retail market of Malaysia. Because of thisincreased labour turnover, the profitability along with the performance and productivity of thefirm is decreasing. According to Derek Stratton, (2018) the main causes of employee turnover is low payscale, non-competitive benefits packages, unhealthy company culture, weak personal and1

professional life balance, lack of or appreciation or recognition, no training, poor communicationetc. due to which the workers quit their jobs. These reasons are concluded based on the employeesurveys. According to him, The most common approaches for reducing the employee turnoverare discussed below:Conduct exit surveys for determining the reason behind leaving of employees.Conducting engagement surveys for engaging the customers moreDeveloping solutions based on the data of surveysProviding universal solution to employees for their problemsConducting surveys again for measuring the improvementAccording to the Karamjit Singh, (2016) displaying the same decisive decision-making infacing the attack of e-commerce startups seems to enjoy the selling of goods at heavy discounts,The founder of the firm has two choices i.e. either hide or join the fight. Hiding was not a goodthing so the founder Mr. Lim Kim Heng formed a new department by determining the strengthsand decided to develop a suitable e-commerce strategy for the offline-to-online model. Senhengis providing their products to the consumers within 24 hours through their 12 warehouses acrossthe country which is a major strength for the firm in Malaysia retail industry. The annualturnover of the Senheng crossed US$248 million in the year 2013. Competition also exist in business world and for the small firms it doesn't only with theSME's but also with big corporations. For reaching to the consumers, small business needs tostrive hard for getting the recognition of brand in the market (Amazue, & Onyishi, 2016).BackgroundBackground of the firmSenheng Electric is the biggest electronic retail chain store of Malaysia having more than118 stores within Malaysia and five stores in Vietnam. It is a private held company. The missionof the firm is to create a better quality of living for company and its consumers by deliveringthese values to consumers. The company is providing a wide range of electronic products to itsconsumers such as Television, mobile phones, washing machines, refrigerators etc. fromdifferent brands such as Panasonic, Sharp, Samsung etc. The company was established in PandanJaya, Malaysia by Mr. Lim Kim Heng on 1 September 1989 with a single store. The company isemploying more than 2000 employees only in Malaysia. The company announced fixed pricepolicy in the year 2002 for ending the price-bargaining with consumers (Atkinson, & Storey,2

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