Running head: RESEARCH METHODSResearch MethodsName of the Student:Name of the University:Author’s Note:
1RESEARCH METHODSTable of ContentsIntroduction to the research topic....................................................................................................2Research questions...........................................................................................................................3Correlation of the research questions..............................................................................................5Reviewing the research methods.....................................................................................................6References........................................................................................................................................7
2RESEARCH METHODSIntroduction to the research topicBoth news media and journalism are built on credibility. The rise of the new media hasgiven to tough competition for the traditional media in terms of journalism and the people. Ascommented by Scott (2015), the majority of the people use the internet in order to surf news andremain updated. The online news and media platform are considered as the new media whereasthe news telecasted in the television and printed in the newspaper are considered as thetraditional media. The credibility of the new and traditional media highlights the level of trust thepeople and journalist can have on them in terms of the news telecasted or printed on them. Attimes, the news printed or telecasted on the new and the traditional media fails to provide anauthentic source. The people and the journalists depend largely on the news telecasted. At certaininstances, the people do not even take an initiative in verifying whether the news is credibleenough to consider. However, on the contrary, it can be said that the news printed and telecastedin the traditional and new media are absolutely credible for the people and the journalists(Westerman, Spence and Van Der Heide 2014). Reports suggest that traditional media outlets are still the most trusted once over the newmedia for the people and the journalists. As a result, the PR professional use the traditionalmedia as the key and reach out to the people. The traditional media are still the most trusted onesbecause of the impression it has built successfully over the years on the mind of the people. Thefact that the news is printed in the paper before being released for the people and the journalistsare the major reason that it is still trusted. However, on the other hand, in spite of trusting thetraditional media, the population fails to consider the growing importance of the new mediaplatforms (Carr et al. 2014). The emergence of new media is affecting the newsroom largely, as
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