logo

Customer Behaviour For An Online Store

This is a Research Methods Assignment for the Investigative Methods module in the School of Computer Science.

8 Pages1045 Words496 Views
   

Added on  2023-04-21

About This Document

Using the sample data available for 50 customers, the objective is to analyze the customer usage behavior. The key variables that are included as part of the data are time of day, age, gender of customer, average dollar spend, errors made in navigation, and time spent on browsing. On the basis of hypothesis testing, it can be concluded that average time that a given consumer spends on browsing is not different from 9 minutes. Further, no significant relationship is visible with regards to the customer spend and the browsing time spent. Additionally, there is significant difference between the navigations errors made during different times (i.e. AM or PM). The browsing time does not indicate any relationship with gender based on the available sample data. A significant positive correlation is observed between customer age and average customer spending. Also, the mean navigation errors for a customer seem to be different from hypothesized value of 5.

Customer Behaviour For An Online Store

This is a Research Methods Assignment for the Investigative Methods module in the School of Computer Science.

   Added on 2023-04-21

ShareRelated Documents
RESEARCH METHODS
STUDENT ID:
[Pick the date]
Customer Behaviour For An Online Store_1
(1) Hypothesis generation
(a) Mean time spent on browsing web pages for searching goods by customers is 9 minutes.
HO : μ=9
H1 : μ ≠ 9
Average spending of customer and mean time spend of browsing web pages has significant
linear relationship
HO :Avg. spending and time spend is not correlated.
H1 :Avg. spending and time spend is correlated.
(b) A significant difference exists between the mean number of navigation errors and the
time period in which they incurred.
(c) A significant difference exists between the mean time spend by a male customer and by a
female customer.
(d) A significant linear relationship exists between the customers’ age and mean amount
spend by them.
HO :Avg. spending and age of customer is not correlated.
H1 :Avg. spending and age of customer is correlated.
(2) New generated hypothesis
The mean number of navigation errors is 5.
(3) Statistical tests that are required to be taken into considered for hypothesis testing.
(a) T test, Test for Correlation
1
Customer Behaviour For An Online Store_2
(b) Independent T test for two samples
(c) Independent T test for two samples
(d) Test for Correlation
(e) One sample T test
(4) The SPSS results of the requisite hypotheses are as highlighted below. It is imperative to
note that the level of significance for all the hypotheses to be tested is 5%.
(a) Claim: Mean time spent on browsing web pages for searching goods by customers is 9
minutes.
Claim is supported since null hypothesis is not rejected based on the output above.
Claim: Average spending of customer and mean time spend of browsing web pages has
significant linear relationship
2
Customer Behaviour For An Online Store_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Study of online store customer behaviour
|9
|1214
|214

Investigative Methods
|9
|1251
|1

A Study of Pattern and Attitude of Customers in Online Marketing
|11
|1719
|50

Evaluation of behavior of customers in using online store
|10
|992
|136

Factors That Determine Exports Per Capita
|14
|2496
|31

MIS171 Business Analysis Assignment (Doc)
|8
|1153
|66