Analyzing COVID-19 Impact: Service Industry, A Case Study on Uber

This research proposal and subsequent report delves into the profound impact of the COVID-19 pandemic on the service industry, with a specific focus on Uber as a case study. The report begins with a table of contents, followed by clearly defined aims, research questions, and objectives to guide the investigation. The rationale underscores the significance of analyzing the pandemic's effects on the service sector, emphasizing its impact on customer services, safety, and overall business operations. The methodology section outlines the research approach, including research philosophy (positivism), research approaches (inductive), research strategy, research choices (mixed approach), time horizon, and data collection methods. A comprehensive literature review explores the concept of service industries, the impact of COVID-19 on customer services, the significance of the pandemic on service industries, and the measures taken by Uber to mitigate risks. The report concludes by summarizing the key findings and providing a list of references, including books, journals, and online resources. The research aims to provide a thorough analysis of the challenges and adaptations within the service industry during the COVID-19 pandemic, offering insights into the strategies employed by companies like Uber to navigate these unprecedented circumstances.

Research proposal

Table of Contents
Research topic: To study about the impact of COVID over service industry. A case study on
Uber..................................................................................................................................................1
Aim:.................................................................................................................................................1
Research questions: .........................................................................................................................1
Objectives: ......................................................................................................................................1
Rationale..........................................................................................................................................1
Methodology....................................................................................................................................2
Literature review..............................................................................................................................3
What is the concept of service industries....................................................................................3
What is the impact of COVID on the customer's services..........................................................3
What is the significance of COVID over service industries.......................................................4
What kind of measures are taken by Uber in order to take precautions from COVID...............4
Conclusion.......................................................................................................................................5
REFERENCES................................................................................................................................6

Research topic: To study about the impact of COVID over service industry. A case study on
Uber.
Aim:
The impact of COVID on service sector. A case study on Uber.
Research questions:
 What is the concept of service industries.
 What is the impact of COVID on the customer's services.
 What is the significance of COVID over service industries.
 What kind of measures are taken by Uber in order to take precautions from COVID.
Objectives:
 To study concept of service industries.
 To analyse the impact of COVID on the customer's services.
 To determine the significance of COVID over service industries.
 To identify kind of measures are taken by Uber in order to take precautions from COVID.
Rationale
The main reason behind this research report is to analyse the various impact of COVID
on the services sector. It helps in gathering various information about the services sector and
various factors that have impact on its growth. The service industry is one of the most growing
industry on the global level. There are various sectors of service industry that help understanding
the impact of the global pandemic situation on its growth and success. The research analyse the
various impact of the COVID situation on the customers services, and how can the company can
analyse this situation and make appropriate solution. The service industry helps in increasing the
economy of the country. But there are various impact of the pandemic situation on the service
industry that could impact it growth and the profitability level. There are various factors where
the customers are more focused such as safety, hygiene, cleanness, and the proaction from the
external environment. Customers wants services with the safety preconscious and that could
influence their decision making process of choosing service industry. The service industry
should follow all the aspect by which they can attract more customer and increase the level of
customer satisfaction.
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Methodology
Research methodology refers to the specific process or technique used to analyse , select,
process, and identify all the information about the product or service. It basically relented to the
learning process about the specific topic. the research is done in piece and together it make an
balanced level of information and knowledge. It also help in making the process about the
reliability and validity of topic and enhancement in most systematic manner. It is usually used in
collecting information about the various topic and make proper report of it. It also helps in
gathering an appropriate judgements and information about the judgements of various topics.
There are various methods of research is explained below :
Research Philosophy: It refers to the process by which the certain data and information
can collect in most appropriate manner. It belief where the data and information to be collect and
analyse under dealing with various factors such as scope, nature, suitable development of
knowledge and information in most effective manners. It promote the various philosophy of the
research in order to provide better information to the researcher. There are specific two types of
research philosophy first is positivism and second is inter positivism. In order to make the
effective research the researcher use positivism research tool so that they can gain proper
information about the research topic and collect accurate data.
Research Approaches: It is an approach that is used by researcher to conduct its
research with perfection (Everett, 2016). It is usually a plan or a procedure that consist of
detailing that is processed step by step. It include detailed process which consist of data analysis,
collection and interpretation. It is also be divided on the basis of reasoning and analysis as while
collecting required data. There is different type of approach such as deductive and inductive and
to process this research it requires the usage of inductive research approach in which depth
understanding about particular topic is addressed.
Research strategy– It refers to the conducting over all plan making an research study. It
play role of guide to an researcher in planning, executing, organizing and analysing the research
study. Research strategy helps researcher to make an accurate plan for the making and effective
and productive report of specific topic. The researcher make an report on specific topic on given
time period. The researcher use different set of information in most systematic manner with the
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support questionnaire and other various formates. Researchers use specific research topics in
order to expand their knowledge and information.
Research Choices- It explain the formate the researcher select and seeks to give
information about what they research and it helps in implementations. For this research report
the mixed approach is being used that helps in the process of qualitative and quantitative
methods of the report. It helps in produce the pragmatic outcomes in the selected research topic.
Time horizon- It is an process under which various activities and task completed by
which the research is proceedings in various formates. aspect under which different task and
activities that is consider within a research is processed. Thus for this research the researcher use
time horizon to complete the task on specific time in most effective manner.
Data collection methods- It is the process by which the researcher collects various data
and fulfil the all information needed for the report. This helps the researcher to collect proper
information about all the spectra of the company.
Literature review
What is the concept of service industries.
As per the view point of Gordon Scott, 2020, the service sector produce intangible goods,
they provide various services as compare to the tangible products. They provide various services
by which they can provide the customers satisfaction according to the need and wants of the
customers. Service sector play an important role to increase the economy of the country and
provide better services to the customers. There are various types of service industries in the
market such as; technology service industry, they provide all the technology and innovation to
the customers, this business sector is continuously focused on making more innovation in the
services and make the customers advance. Thus service sector play an important role in
developing the economy growth of the country.
What is the impact of COVID on the customer's services.
As per the point of view of Bronwyn Gruet, 2020, COVID 19 has huge impact on the customers
and the services they are using, many consumer teams choose seasonal changes in the service
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sector. COVID has an impact on the changes with less warning to the customers. Tourism
transportation services have immediate drop in their business that have an huge impact on the
customers and the services they are using. Home services is also get affected due to the COVID
situation in the world. The customers also get affected due to lower home and house hold
services. Entertainment services also drop by the huge loss due to the situation in the over all
world the customers prefers to stay home rather than go out to use some entertainment services.
There are many business that get affected by various factors of COVID situation in the world.
What is the significance of COVID over service industries.
As per the viewpoint of Rakesh Kochhar, 2020, the COVID 19 not only has impact on
the health of the people but it also impact the economy of various country. With various rules
and regulation of social distancing but the service sector depends upon the the customer
interactions. It has huge impact on the business of service sectors. Various workers in different
service industry have fear to lose their jobs due to the COVID situation. The services provided
by the service industry should be more accurate according to the situation of the COVID in the
country. Thus the service industry have huge impact of COVID in their business and it could
make their business lower in the market.
What kind of measures are taken by Uber in order to take precautions from COVID.
As per the viewpoint of Sam Mehmet, 2020, As all the cities are reopen after the COVID
situation and people start going out side, Uber has announced new safety masseur for their
customers. They provide the facility of online check list and vitrification of driver wear mask or
not. They also ensure that all the payment can done online without any interaction with the
drivers. They give safety education to their employees in order to teach them how to be more
aware about the various impact of the COVID on the population.
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Conclusion
From the above given information it can be conclude that service industry is one of the most
growing industry in the world, but the situation of COVID have huge impact on its growth and
profitability. There are various impact on the situation of the COVID that could lower the
profitability of the company. Service industry can take various changes in the industry that help
to attract more customers.
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REFERENCES
Books and Journals
Booth, W.C., Colomb, G.G. and Williams, J., 2018. Approaches to social research. Chicago, IL:
University of Chicago Press.
Ellis, A. and et. al., 2018. What is food tourism?. Tourism Management. 68. pp.250-263.
Everett, S., 2016. Food and drink tourism: Principles and practices. People, 10.
Hall, C.M. and Gössling, S. eds., 2016. Food tourism and regional development: Networks,
products and trajectories.
Robinson, R.N. and Getz, D., 2016. Food enthusiasts and tourism: Exploring food involvement
dimensions. Journal of Hospitality & Tourism Research. 40(4). pp.432-455.
Tsai, C.T.S. and Wang, Y.C., 2017. Experiential value in branding food tourism. Journal of
Destination Marketing & Management 6(1). pp.56-65.
Online References
Gordon Scott, 2020, What is the concept of service industries.
<https://www.investopedia.com/terms/s/service-sector.asp>
Bronwyn Gruet, 2020 .What is the impact of COVID on the customer's services.
<https://www.helpscout.com/blog/support-volumes-covid/>
Rakesh Kochhar, 2020, What is the significance of COVID over service industries.
<https://www.pewresearch.org/fact-tank/2020/03/27/young-workers-likely-to-be-hard-
hit-as-covid-19-strikes-a-blow-to-restaurants-and-other-service-sector-jobs/>
Sam Mehmet,2020, What kind of measures are taken by Uber in order to take precautions from
COVID. <https://www.intelligenttransport.com/transport-news/98895/uber-announces-
new-covid-19-safety-measures/>
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