Impact of Technology on Organizational Performance: A Case Study of River Island

Research
Methods

Table of Contents
Table of Contents.............................................................................................................................3
INTRODUCTION...........................................................................................................................1
Task 1 Research Project Proposal....................................................................................................1
1.Introduce the business problem or opportunity with supporting data and trends.....................1
2.Clearly explain the background to the business opportunity and justify the reasons for and
the value of the research to your employer and the wider academic community........................1
3. Outline the research projects aims and objectives...................................................................2
4.State the limitations and scope of the proposed research.........................................................2
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODLOGY.......................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................9

INTRODUCTION
Now a days business environment is changing day by day where it is important for business
concern to identify the needs and wants of their customers and provide the products and services
accordingly. If organization has adopted new technology and innovation in their business then it
will be a good opportunity to grow their business and accomplish the business goals. To
understand about new technology and its impacts on organizational performance River Island has
been selected that is London based high street fashion brand set up in 1948 for the purpose of
providing different products and services (Halperin and Heath, 2020). The management of such
organization conduct the market research and introduce products accordingly which can help to
develop the business and its productivity. The report is based on research methodology that will
help to develop the knowledge and skills in particular field. The report covers introduction,
business problems, background, aims and objectives , limitation and scope of research.
Task 1 Research Project Proposal
1.Introduce the business problem or opportunity with supporting data and trends
There are different types of business which are operating by following the new tend and
needs of customers. If a business concern is able to provide the products according to new
demand and trend then it will be a good opportunity for business to continue and increase the
sales. The present report is discussion about how a new technology is an opportunity for River
Island and how it operates its business.
2.Clearly explain the background to the business opportunity and justify the reasons for and the
value of the research to your employer and the wider academic community
Adopting a new technology is great opportunity for River Island and other organizations as
pit can help to provide the new products and services which are in demand. This can help to meet
with the customer demand and increase the satisfaction level. For every organization it is
important to know what their customers wants and how they can be satisfied so that products are
provided accordingly by using new technology and innovation. Other than this, whole world is
facing the situation of pandemic where people feel fear to go for shopping and making the cash
payment. At this time using technology and online presence in global market supports to
continue all functions and activities that can help to increase the business performance and
profitability (Hiver and Al-Hoorie, 2019).
1