Research Methods Assignment - Case Study on Facebook

Added on - 22 Nov 2020

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RESEARCH METHODS
Table of ContentsTOPIC..............................................................................................................................................3INTRODUCTION...........................................................................................................................3Aims & Objectives.................................................................................................................3Rationale.................................................................................................................................3LITERATURE REVIEW................................................................................................................4Theme 1: Concept of social media in event industry.............................................................4Theme 2: Benefits and drawbacks of social media................................................................4Theme 3: Identify social media influence on Facebook and recommend ways to mitigatedrawbacks...............................................................................................................................5RESEARCH METHODOLGY.......................................................................................................6Research Philosophy..............................................................................................................6Research Approaches.............................................................................................................6Research Strategy...................................................................................................................7Research Design.....................................................................................................................7Time Horizon..........................................................................................................................7Data Collection.......................................................................................................................8Data Analysis..........................................................................................................................8Timeline..................................................................................................................................8Gantt Chart.............................................................................................................................9Research limitations...............................................................................................................9Ethical Considerations..........................................................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
TOPIC“The benefits and challenges of social media in the event industry as a communicationtool- A case study on Facebook”INTRODUCTIONSocial media acts as a powerful tool which helps organisation in targeting numerous endcustomers with one click. The use of social media such as Facebook, Twitter and many morewebsites are increasing which helps businesses in gaining benefits by communicating regularlywith target customers. Event industry focuses on including social media tool in its marketingstrategy so that it may help organisers for building event and creating brand awarenesseffectively(Erkan and Evans, 2018). The use of social media such as Facebook may also lead tobring many challenges and risk for the event industries. The research will focus on identifyingthe risk and challenges of managing communication with the help of different tools of socialmedia. The research study finds ways for mitigating the risk related with the communication toolFacebook.Aims & ObjectivesAim: “To assess the benefits and challenges of Social media in the event industry- A case studyon Facebook”Objectives:To understand the concept of social media in the event industryTo analyse benefits and drawback of social media in the context of Facebook.To Identify social media influence on Facebook and recommend ways to mitigatedrawbacksResearch Question:What is the concept of social media?What are the advantages and disadvantages of social media in context of Facebook?What are the ways to mitigate the drawbacks of social media in context of Facebook?RationaleThis topic is chosen as the researcher has personal and professional interest in the samearea. The reason for choosing this topic is that use of Facebook and other social networking siteis increasing and it influences on every business industry. The event industry and many other
industries focus on making use of this as a communication tool for getting various benefits andadvantages. The research study focuses on identifying the benefits and challenges of socialmedia in the event industry and also recommend different ways for mitigating the challenges andrisks associated with it. Research topic may help in contributing to the professional developmentof another researcher as well.LITERATURE REVIEWTheme 1: Concept of social media in event industryAccording toKietzmann and et.al., (2018)social media is one of the powerful tools thatallow business to reach a large group of customers. It is the marketing tool that helps an eventindustry to gain traffic to a website, generating potential customers and overall benefited to thecompany. Therefore, it is one of the powerful and free online tools that is available to anyone inorder to meet the business goals. While on the other side, Mangoldand Faulds, (2019)states thatsocial media is one of the most effective way to engage with the potential events attendees andgain a media exposure for a particular event. This is a tool in event industry that helps topromote, enhance and sustain any event. Further, the social media are an interactive computermediated technology that facilitate sharing of information, some ideas and career interest viavirtual communication.In the same way,Couldry, (2018)stated that in the modern era, it is quite essential forevery company to use social media to sustain their brand image in the competitive market and italso helps to gain highly competitive advantages as well. For example, Facebook is one of thepopular free social networking websites that allows variety of users to promote their event onthis such that the company post their new event or services on it so that they can reach to largegroup of people in single way. Thus, it shows that it is one of the most important marketing toolsthat helps a business to grow at further level of success.Theme 2: Benefits and drawbacks of social mediaAs per the view ofPerrin, (2015)social media platforms offers free and useful tool thatcan be effective for firm for managing interaction with buyers. Therefore, in context ofFacebook, it helps to generate extra business and also improve the brand reputation using socialproofing. On the other side, for an event industry. Even one of the biggest benefits of make useof social media for Facebook is that is a time saving and one of the most advanced marketing
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