Research Methods and Projects : Case Study of KFC
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Added on 2020-01-07
Research Methods and Projects : Case Study of KFC
Added on 2020-01-07
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RESEARCH METHODS ANDPROJECTS
Table of ContentsTITLE..............................................................................................................................................3INTRODUCTION...........................................................................................................................3Literature review .............................................................................................................................3Research Methodology:...................................................................................................................9Result...............................................................................................................................................9Discussion......................................................................................................................................10CONCLUSION/ RECOMMENDATION.....................................................................................10REFERENCES..............................................................................................................................11
TITLEEnabling services to customers to gain maximum satisfaction in restaurant ( case study of KFC)INTRODUCTIONOverviewKentucky Fried Chicken is famous with the name of KFC. It is the second largestrestaurant after McDonald's. It has head quarter in Kentucky. This organisation is providing theirservice in restaurant field and it has main motive to provide satisfaction to their customer. KFChas around 20000 location in 123 countries. It is the globally traded organisation that isproviding their service across the globe. It was founded as the efficient entrepreneur that isproviding their service and selling fried chicken. It is the first American fast food chain that isexpanding internationally(Bergmanand Klefsjö2010) It has opened outlet in UK, Mexico andCanada by 1960s. The original product of this restaurant is pressure fried chicken. It has theslogans as “Finger Lickin' Good”. Research Aims and ObjectivesAim: To critically analyse the impact of motivation on customer satisfaction- A study on KFC.Objectives:To identify the significance of motivational factors. To determine the level of customer satisfaction.To identify the impact of employee motivation on level of satisfaction.Research QuestionQ. 1. What are the motivational factors that can be used by KFC ?Q. 2. How customers can be satisfied ?Q. 3. How motivational factors can be used in this organisation to enhance customersatisfaction ?Literature review The following report is prepared on the consumer satisfaction of the KFC that how it is achievingit. The theoretical background of the company is provided in which the aims , objectives, tools
for providing the customer the satisfaction are also discussed in the report. As it is a customeroriented issue it needs to be done effectively so that the aim can be achieved. The paper will tellhow hospitality management is important for any food industries as customer is treated as kingunder such business(Deng2010)The following text in the paper will al;so give the user the ideaabout why customer satisfaction is the most important part for the KFC.Hospitality managementIt is the study of hospitality industry. This industry is providing their services in variousdepartment as transportation services, food and beverage services. These services are providedto provide greater satisfaction to the customer who is residing in the hotel. These services areprovided to the customer so that better services can be provided and to attract the customertoward the organisation. Hospitality sector covers accommodation services, travelling services,pubs and bars, other related services to the tourist. There are many hotels worldwide that areproviding their services in event planning, arrangement related to the business conference. Thescope of this management is also increasing with the increase in the tourism sector as with theincrease in the total tourism need for the hospitality also increases(Eid 2011)It is increased due tothe demand in the market and also government supports this sector as it attracts more tourismwhich is good for the economy of the country.Customer satisfactionCustomer satisfaction is the term that measures the satisfaction level of the customerfrom the product and services provided by the company. It is very important part of anycompany or any business to make focus on the satisfaction of the customer. The services that areprovided to the public must be according to the expectation and demand of the customer.Customer satisfaction provides a clear graph to the organisation regarding their services and italso helps the organisation to know the area where the organisation required to focus. It helps theorganisation to grow their business. The importance of the customer satisfaction to the business:Kentucky Fried Chicken has main focus to provide satisfaction to their customer who aretaking the services of KFC. It has main motive to provide qualitative food to the customer so thattheir desire and wants can be satisfied. Indicator of customer repurchase and loyalty
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