Research methods for Businesses

The present research paper is focusing on the impact of advertising on consumers’ buying behaviors in the food and beverage industry. Brand image, entertainment, persuasiveness, and celebrity endorsement in advertising are the key factors, which raise the consumers’ intentions toward the product and buying behaviors. The primary data of the study is collected through a self-developed structured questionnaire and secondary data was collected through previous studies, textbooks, the internet, journals, and business magazines.