Impact of pricing strategies on consumer buying behaviour – A case study of Aldi
VerifiedAI Summary
This research proposes to examine the influence of pricing strategies on the consumer behaviour in the retail industry. Aldi will be chosen as the given case study of research. The research aims to examine the different types of pricing strategies used by the organisations to increase their average sales and footfall. The study will focus on the grocery retail in the United Kingdom and Aldi has been chosen as the organisational case study.