Role of Leadership in Mitigating Employee Turnover: A Research Project on Aston Martin

Research methods
Table of Contents

Topic: Role of leadership in mitigating the issue of employee turnover within a firm. A research
project on Aston Martin...................................................................................................................1
INTRODUCTION...........................................................................................................................1
Background of the Project......................................................................................................1
Research Rationale and justifications.....................................................................................1
Project aim and objectives......................................................................................................1
Literature Review.............................................................................................................................2
To develop better understanding about the rising importance of concept of leadership within a
firm.........................................................................................................................................2
To evaluate the role of leadership in reducing and mitigating the issue of employee turnover
within a firm...........................................................................................................................3
To investigate some more effective practises and style of leadership that can be adopted by
the managers of Aston Martin to have higher retention of talented employees.....................4
Intended Methodology.....................................................................................................................4
Research philosophy...............................................................................................................4
Research Approach.................................................................................................................4
Research design and method..................................................................................................5
Research strategy....................................................................................................................5
Sources of data.......................................................................................................................5
Data collection and analysis techniques.................................................................................5
Ethical considerations in undertaking the proposed study.....................................................6
Resources Required and Action plan...............................................................................................6
Estimate of time and action Plan............................................................................................6
Resource Required................................................................................................................11
REFERENCES..............................................................................................................................11

Topic: Role of leadership in mitigating the issue of employee turnover within
a firm. A research project on Aston Martin
INTRODUCTION
Background of the Project
The concept of leadership is basically associated with the process by which a person
(Leader) influences and motivates other individual or group of people to accomplish set
objectives in a more cohesive and coherent manner. It has been analysed that with the rise in the
competition in business environment, an issue of high employee turnover has been faced by
many organisations (Currie and Spyridonidis, 2019). Thus, it become vital and essential to
mitigate this risk of high employee turnover to ensure availability of a more skilled and
competent workforce to meet and accomplish the set organisational goal. Thus, current study is
undertaken on Aston Martin which is well known automotive company of UK having its
branches across the world to evaluate about the role of leadership in mitigating the issue of
employee turnover within a firm.
Research Rationale and justifications
Selection of current research topic is rationale as it supports better underdoing about the
concept of leadership which provides a process to motivate and influence the employees of firm
to mitigate the risk of high turnover. Beside this, selection of current topic based on leadership is
also significant as facilitates the importance of leadership within the firm to effectively
accomplish and achieve set organisational goal. Beside this, leading out current study is also
justifiable as it meets the personal interest of researcher and also ensures accomplishment of
academic purpose through leading improved interpersonal and managerial skills.
Project aim and objectives
Project Aim
The aim of current investigation is, “To develop better understanding about the
importance of concept of leadership along with analysing its role in mitigating and reducing the
issue of employee turnover within a firm”. A research project conducted on Aston Martin.
Project Objectives
1