Use of social media platforms in marketing of products - A case study on Tesco

Research Methods
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Contents
Background......................................................................................................................................3
Literature Review............................................................................................................................4
Research Methodology....................................................................................................................6
Action Plan......................................................................................................................................8
Cost..............................................................................................................................................8
Time............................................................................................................................................8
REFERENCES..............................................................................................................................11
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Title – Use of social media platforms in marketing of products – A case study on Tesco-
Background
The evolution of internet has transformed many lives of people. The social media is biggest
channel through which people connect with each other and this has greatly impacted opinions
and perspectives of them (Shearer and et.al., 2021). Also, by using social media channels, people
are more connected in creating business and make them grow by following certain path which
helps them in marketing of products and services which they make reach to customers through
these channels. Social media platforms have also become source of business opportunities which
helps in expanding business by selling of products and services of company. Tesco is a British
multinational groceries and general merchandise retailer company which has created its channels
through social media so that they can reach large customer base.
Rationale
The present research is being conducted to find out the use of social media platforms in
marketing of products. Also, evaluation of role of social media platforms in marketing the
products will be analysed. Impact of social media platforms in marketing is analysed for the
company which will help in making the business grow on the verge that it achieves success and
develops through process. Different strategies will be recommended which will view the insight
in how social media sites can be used in marketing. Therefore, rationale is being created for the
purpose that it denotes key characteristics of the research project which is to be framed for
company and in evaluating business and how social media is helpful in marketing of products.
Aim – To examine the impact of social media platforms in marketing of products – A case study
on Tesco.
Objectives
 To evaluate the role of social media platforms in marketing of products.
 To analyze impact of social media platforms in marketing.
 To recommend strategies on how social sites can be used in marketing.
Research question
 What is role of social media platforms in marketing of products?
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 What is impact of social media platforms in marketing?
 How social sites can be used in marketing?
Literature Review
Role of Social Media Platforms in Marketing of Products
As per the view of Schwemmer and et.al (2018), Social media platforms is the factor
which helps the generation modify with new trends and technologies. By following the trends
and techniques of social media the company will be able to identify the key strengths and
opportunities which will help them in reaching to large customer base. Social media also helps
the company in marketing of its products and services which overall increases the sales and
induce profits. Social media platforms such as Facebook, Twitter, Instagram are the best sources
through business flourish and this helps the company in generating innovative ideas which grabs
customers and users attention. For selling the products and services of the company and make
them reach on large scale of customers and social media platforms have provided the privilege to
the companies. Social media platforms also help in promotion and branding of the products
which are to be made available to the customers. Therefore, marketing of products can be best
done through promoting them on social media platforms so that it encourages customers to buy
the products and services which are being rendered by the company. This has not only made the
buying process easier but has also innovated ways through which company can reach to the
customers on large scale. Marketing products through social media has also created many
opportunities in the business.
According to Bedard and et.al (2018), Along with the positive aspects, there are some
negative aspects too which affects the business and marketing of products on social media
platforms. First of all, social media platforms on negative aspect create chaos during the
marketing of products and services which are being made available to the customers by the
company. Due to lack of social media knowledge, the customers are not aware of how to buy the
products and services on platforms which make it available to them. The company also then
suffers the loss of the products which does not reach customers as expected. Wrong information
of the products and services are being conveyed to customers. Information of product to the
customers can be wrongly conveyed to them which create confusion in the marketing process of
the company’s products and services. This creates multiple complaints from the customer’s side
on the public domain or on the social media platforms. This creates negative impact of usage of
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