Research Methods in Management: Qualitative Research and Questionnaire Design
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This article discusses the strengths and weaknesses of qualitative research, when to use it, and how to design a good questionnaire. It includes a sample questionnaire for studying talent management strategies in organizations. The article is relevant to courses in management and research methods.
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Table of Contents Part A..........................................................................................................................................................3 Question 2...................................................................................................................................................3 What are the strength & weaknesses of qualitative research? When does a research question require a qualitative research design? Illustrate with example................................................................................3 Part B...........................................................................................................................................................6 Question 3...................................................................................................................................................6 What are the attributes of good questionnaire? What are the main threats to the validity &reliability of data collected in a questionnaire? Select a specific research question & design a brief questionnaire for collecting useful &relevant information in order to analyze the research question..................................6
Part A Question 2 What are the strength & weaknesses of qualitative research? When does a research question require a qualitative research design? Illustrate with example. Qualitative research The researcher is using the quantitative research approach to conduct the present inquiry since it gives quantifiable data. It aids in the analysis of data &numbers pertaining to a study issue. The fundamental motivation for using the quantitative technique is to gain a deeper understanding of the social issues. The investigator can use this strategy to monitor circumstances & also events that directly influence individuals. It also develops or generates objective data that may be shared or analyzed using data & also statistics(Bresler and Stake,2017).A quantitative study will also givetheappropriatesamplesize,summarystatisticsforthevariablesincludedinthe investigation, &statistical significance. Authentic &dependable findings may be obtained as a consequence of this, which may reduce the chance of obtaining improper data for the study goal. As a consequence, the investigator employs the quantitative research design, which aids in the measurement of findings by examining actual information regarding the study issue. Strengths Adaptability –Qualitative data can alter on the fly as individuals' reactions &replies are received. Investigators can question responders why particular goods appeal to them more often than others as a study session progresses, providing the firm a better grasp of its consumers' thoughts of their products. Captures New Beliefs –Qualitative research methodologies extrapolate any changing economic beliefs. This might contain information like as who consumes a goods or how workers feel about their bosses.
FewerLimitations–Qualitativestudiesarelessstrictthanfunctionalmethod. Information gathering encompass out-of-the-box responses to queries, as well as views & beliefs(Burgess, Oates Goulston, 2016). More Versatile– For researchers, qualitative data might be an extremely easy at times. To improve outcomes, they might tweak questions, react to changing situations, or change the setting. Greater Speculation –Researchers might ponder more about what questions to pursue &how to approach them. They can detect &retrieve useful data using instinct &sensory knowledge. Weaknesses Qualitative researchers must conform to sound technique in order to conduct high- quality research. Descriptive research of poor quality might lead to false conclusions. Qualitative research might take a lot of time &effort. Multiple conversations &focus group discussion can be time - consuming process &logistically challenging to schedule. Additionally, analysis &data analysis (comparison, coding, &induction) need great focus &total absorption in the data – a process that might take much longer than a descriptive study(Glesne, 2016). Forpopulation-levelassessments,exploratorymethodaloneissometimes insufficient. The study isn't intended for this purpose, as the goal isn't to provide summaries that can be applied to a greater population. Regulators may not realize the relevance of qualitative research because they do not comprehend or respect the interpretative stance. When does a research question require a qualitative research design? Quantitative &qualitative research questions are not the same. Research questions are frequently more generic &loosely phrased since they attempt to investigate or explain occurrences rather
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than give a clear mixed method justification. They may simply include one notion, although many do contain many concepts. We're trying to better understand people's perspectives, interpretations, &interpretations concerning the ideas in our study question rather than asking how one variable affects alterations in another(Kumar, 2018). Examples of qualitative research questions 1.What effect does seeing domestic violence have on an adult's relationships? 2.What is the link between late teen foster care homelessness &sexual orientation or gender identity? 3.In high-density urban environments, how does wealth disparity impact ambivalence? 4.What role does race play in the prevalence of mental health diagnoses among foster children? For all of those conducting one-on-one or focus interviews to learn how your ideal client thinksaboutthings,aswellaswhytheymakecertaindecisions,qualitativeresearch questionnaires seem to be the most efficacious. The following are the characteristics of an excellent qualitative inquiry: The ability to identify issues & also possibilities among responders The nature of the situation is open-ended. Simple to comprehend &consume, with little need for further explanation The commencement of every qualitative market research project for very many quantitative marketing experts is deciding on a topic to ask an individuals or focus group. Qualitative research methods that are poorly worded can have an impact on the authors of the study outcome, with imprecise replies leading in a significant waste of resources(Latifnejad Roudsari, 2019). Unstructured interviews are a fantastic example of a qualitative research method. This is due to the use of open questions, which allow respondents to speak freely &choose their own terms, resulting in primary analysis. This assisted the researcher in gaining a true feel of a person's comprehension of a circumstance. Keep in mind that qualitative approach isn't just
words or text. Qualitative data includes photos, movies, & even sound recordings.So, here are the elements with a well qualitative inquiry question that may use in research:- One last aspect separates qualitative research questions from numerical research topic. They may alter during the duration of a research project.It is determined that the qualitative data is a reflexive study in which the researcher adjusts their method based on the feedback of subjects. The investigator must continually assess if their subject is pertinent to the listeners. It is analyzed that the natural for the topic of the investigation to alter as the investigator gathers information from respondents(Mohajan, 2018). For example, a qualitative researcher could wish to look at how a new truancy rule affects students who are at risk of being expelled. However, after speaking with some of the youngsters in their society, an investigator may discover that perhaps the rule has no impact on their actions or ideas. However, their talk will focus on their dissatisfaction with education department or their family's financial uncertainty. It is analyzed that the standard element of qualitative data, &it's common for study questions & also hypotheses to change as a result of participant feedback. Part B Question 3 What are the attributes of good questionnaire? What are the main threats to the validity &reliability of data collected in a questionnaire? Select a specific research question & design a brief questionnaire for collecting useful &relevant information in order to analyze the research question. Attributes of Good Questionnaire There are various attributes of good questionnaire that are discussed below- The questionnaire length should be appropriate. The terminology used should be basic &straightforward. The terms used are well explained.
Everyone who responds should be able to comprehend the responses. The questions should be organized in a logical order. The questions should be presented in a logical order. The queries must be analytical in nature. These responses must be correct. Filter questions should be used to break down complex queries. The questions should be written in a precise & also in proper manner. The inquiries should revolve around the investigator's subject. The responses should be brief &straightforward. The responses should be straightforward. A questionnaire should be designed for a certain time period. The responses should be pertinent to the issue. Need to understand what should be measured — The accuracy of collection of data is improved by having a clear vision &knowledge of what data needs to be collected (Obasi, 2021). Keep the emphasis on the correct word/phrase - the terminology should really be obvious so that the needed info may be obtained. Also it makes the idea & the survey's requirements more understandable, resulting in a better respond &response. Define & also qualify words also considered as the effective attribute because this is especially important when conducting a specialized or practice area survey. If you suspect that any of the people being polled are unfamiliar with certain phrases, you'll need to clarify them in order to receive a meaningful answer. This will increase the quality & also it can reduce the bounce rate, or the amount of unaddressed queries. It can avoid it with double negativity or more than one nasty word in a question - Derogatory reviews have an emotional impact &can sway the response. Sufficient or suitable alternatives should be presented - available selections should contain the most likely responses. Avoid telling many inquiries in a single question — each question should only have one response. If more than one question is required, each one will be posed as a distinct question to increase clarity. Underline words that will need to be underlined to assist explain a point or a question.
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Wonderful choices should be assessed using images or other means – These are fairly ambiguous concepts, &how they are interpreted differs from people to people. Avoid unwelcome preconceptions - The goal of a survey is to collect accurate data, thus assumptions should be avoided. What are the main threats to the validity & reliability of data collected in a questionnaire? For a range of reasons, questions are believed to be ineffective. Individuals may lie, offer desirable replies, and so forth. It is analyzed that comparing the findings of one self-report with the results of another identity on the very same topic is one technique to examine the credibilityofself-reportmeasures.Itisanalyzedthatstructuredandunstructured questionnaire both can provide the direct and indirect impact on the validity and reliability of the data which are collected with the help of questionnaire(Ørngreen and Levinsen, 2017). Structured Questionnaires It is determined that the data were collected using a standardized questionnaire. This sort of questionnaire is made in such a way that it gathers just the material that is needed. It may also be used to start a formal investigation, augment and verify previously collected data, and confirm hypotheses. Unstructured Questionnaires The purpose of this sort of questionnaire would be to collect more information. The inquiries in just this type of questionnaire include a basic framework and some branches inquiries, but they do not contain any questions that limit a complainant's replies. Simply, the answers are now more open-ended in this section.
Questionnaire Reliability This is also how constancy is described. It is the probability that the very same question would get the same findings if the research were repeated under the similar circumstances. The following criteria are used to determine reliability: Test-retest reliability It is determined that the test – retest reliability can provide the indirect threat in the questionnaire because itentails redistributing the questionnaires to the same set of people at a later date and restarting the study. Finally, there at two different times, compare the replies. Remembering effects are a drawback of this form of dependability test.It is analyzed that , it may offer the researcher with an illusory level of dependability if the respondents respond to the questionnaires in the same manner they recall answering them the first time. As a result, the period between first test and also the retest should indeed be prolonged to limit result in loss of data. Select a specific research question & design a brief questionnaire for collecting useful &relevant information in order to analyze the research question. Topic – “To study the roles &responsibilities of managers in order to implement the talent management strategies for the development of the employees” Research Question What are the various talent management strategies implementing by the HR manager in the development of employees &organization? Research Design Descriptive research design -
Descriptive study is to represent the current state of a variable that has been established. These studies are intended to give extensive data on phenomena. The investigator normally does not start with a premise, but will most likely create one after gathering evidence. The model is formulated by analyzing & synthesizing the data. Comprehensive data collection necessitates the thorough identification of the units to be investigated as well as the accurate measurement of each variable(Pai, Yeh and Tang, 2018). Experimental research design - Exploratory design, commonly termed actual experimental, employs the academic method to determine the start causing relation among a set of components that make up a study. The genuine experiment is frequently mistaken for a laboratory research, although this wasn't always the case; the laboratory environment has no bearing on the true experiment. Any research in whichallothervariablesexceptoneareidentified&controlledisconsideredavalid experimental. To assess the impact on the dependent variables, an independent variable is changed.
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Questionnaire Name – Contact – Email ID – 1. Do you have a good knowledge of the organization's management practices? A.Yes B.No 2. What, in your opinion, is the significance of professional growth in the workplace? Improvement in performance Better handling of unexpected situations Retaining of employees Employee engagement All of the above 3. Do you believe that managers play an important role in enhancing &improving employee performance? A.Agree B.Disagree 4. Do you believe that a company's executives &managers need to be effective in order to boost internal staff agile methodologies? A.Yes B.No 5. What, in your opinion, is the most important function of top managers in the growth of people inside the Company organization? A.Provide training B.Motivate employees C.Increase skills &capabilities D.Employee development practices
E.All of the above 6. What are the hurdles that leaders & managers have while employing staff motivation tactics to grow people inside the companyworking environment, in your opinion?. A.Low self confidence B.Anxiety C.Lack of interest D.Fear of failure E.All of the above
References Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music education.Critical essays in music education, pp.113-128. Burgess, A., Oates, K. and Goulston, K., 2016. Role modelling in medical education: the importance of teaching skills.The Clinical Teacher,13(2), pp.134-137. Glesne, C., 2016.Becoming qualitative researchers: An introduction. Pearson. One Lake Street, Upper Saddle River, New Jersey 07458. Kumar, R., 2018.Research methodology: A step-by-step guide for beginners. Sage. Latifnejad Roudsari, R., 2019. Qualitative description: A less sophisticated approach for junior qualitativeresearchers.JournalofMidwiferyandReproductiveHealth,7(4), pp.1856-1857. Mohajan,H.K.,2018.Qualitativeresearchmethodologyinsocialsciencesandrelated subjects.Journal of Economic Development, Environment and People,7(1), pp.23- 48. Obasi, A.I., 2021.Initial Steps in the Development of the Behaviors and Attributes Questionnaire asaMeasureofFitfortheCatholicSeminary(Doctoraldissertation,Alliant International University). Ørngreen, R. and Levinsen, K., 2017. Workshops as a Research Methodology.Electronic Journal of E-learning,15(1), pp.70-81. Pai, F.Y., Yeh, T.M. and Tang, C.Y., 2018. Classifying restaurant service quality attributes by usingKanomodelandIPAapproach.TotalQualityManagement&Business Excellence,29(3-4), pp.301-328.