This research aims to determine the influence of social factors on consumer buying behavior and decision making. It focuses on a case study of Standard London Argyle Street in Camden, London. The study explores the concept of social factors in the business environment, their influence on consumer behavior, and the relationship between social factors and the buying behavior and decision-making process. The research methodology includes a literature review and data collection through surveys. The findings will contribute to understanding the importance of social factors in changing consumer behavior and decision-making.